Summary
Overview
Work History
Education
Skills
Community Service
Timeline
AdministrativeAssistant
Brooke St. George

Brooke St. George

Tempe,AZ

Summary

Experienced, adaptable, and results-driven senior public affairs and communications management professional with decades of proven expertise across diverse industries. Skilled in managing administrative tasks while crafting compelling communication strategies to effectively engage stakeholders. Demonstrated ability to drive organizational success through strategic planning, seamless execution, and fostering positive relationships. Offering a wealth of knowledge and skills to elevate your team's performance and amplify your organization's message.

Overview

24
24
years of professional experience

Work History

Policy Advisor and Assistant to the City Council

City of Tempe
04.2023 - Current
  • Compose monthly newsletters, manage social media content, and organize public outreach activities regularly.
  • Collaborate with Councilmember to address constituent needs by liaising with various city departments.
  • Guide and recommend courses of action as needed.
  • Prepare and present public presentations on proposed policy changes.
  • Collaborate with internal and external partners to research and draft public speeches and remarks.
  • Represent Councilmember at various internal and external meetings.
  • Schedule internal and external meetings, public appearances, and travel needs for Councilmember.
  • Support Chief of Staff and various city departments on special projects as required.
  • Research existing policies and procedures to gain firm understanding of current conditions.
  • Facilitate communication and relationship development between different stakeholders.

Owner & Founder

Boutanics, LLC
08.2017 - Current
  • Crafted a comprehensive business proposal, and secured preliminary investments.
  • Conducted research, formulated recipes, and regularly tests products to guarantee effectiveness and safety.
  • Foster connections with local retailers and showcase products at farmer’s markets.
  • Developed a cohesive brand identity encompassing packaging, labels, website design, and marketing materials.
  • Manage finances by tracking expenses and revenue, overseeing point-of-sale software, conducting annual tax preparations, and creating member K-1s.
  • Source and order raw materials, hand-craft all products in-house, and maintain inventory.
  • Author and curate engaging posts for various platforms.
  • Collect feedback from customers to enhance product offerings.
  • Consistently identify new growth areas for business scaling through thorough analysis.
  • Manage day-to-day business operations.

Campaign Management

Local Political Campaigns
07.2021 - 11.2024

Field Director, Joel Navarro for Supervisor

September 2024-November 2024

  • Researched and developed comprehensive voter outreach field plan.
  • Provided weekly targeted voter contact data to field canvassers.
  • Produced weekly social engagement graphics to promote district-wide volunteer canvasses.
  • Consulted with campaign manager on campaign issues and strategies.

Communications Director, Corey Woods for Mayor

March 2023-April 2023

  • Worked with campaign team and candidate to create a comprehensive communications strategy.
  • Coordinated social media accounts for campaign, ensuring timely content posting.
  • Created compelling content to highlight candidate’s priorities and successes.
  • Coordinated events to engage voters and supporters.
  • Recruited and trained new Communications Manager after departure from campaign.

Campaign Manager, Stacey Travers for AZ House

March 2022-November 2022

  • Formulated and executed detailed campaign plans to meet critical voter outreach goals.
  • Ensured victory on all levels by coordinating efforts with various campaigns.
  • Oversaw comprehensive campaign aspects, providing guidance to Field, Finance, and Communications teams.
  • Created voter outreach scripts, direct mail pieces, and email communications to advance messaging efforts.
  • Collaborated with community organizations, labor unions, elected officials, and advocacy groups to plan joint activities.

Field Director, Jennifer Adams for Tempe

July 2021-March 2022

  • Developed a detailed field plan based on voter analysis, ensuring efficient campaign outreach.
  • Devised strategic messaging approaches to enhance impact.
  • Recruited, trained, and oversaw campaign volunteers across diverse voter outreach methods.
  • Cultivated strategic partnerships with community organizations, advocacy groups, and elected officials.
  • Oversaw logistics for events, encompassing venue selection, staffing, and budget management.

President

Kyrene Middle School Parent Teacher Organization
11.2020 - 05.2023
  • Elected as President for three academic years, including one interim term.
  • Partnered with Board members and KMS administration to design yearly initiatives benefiting students, teachers, staff, and families.
  • Kept precise records to adhere to legal and regulatory compliance.
  • Led organization, planning, and oversight of diverse social events, fundraisers, and volunteer initiatives.
  • Maintained regular communication with families, students, and staff to keep all parties informed.
  • Created and managed bi-weekly emails to ensure stakeholder engagement.

Freelance Writer and Book Designer

Quarry Books
03.2015 - 11.2016
  • Developed book concept, outlines, and chapter structures in order to secure a book deal for Being with Flowers: Floral Art as Spiritual Practice by Anthony Ward.
  • Created book layout and worked with Quarry editors and illustrators to realize concept.
  • Developed book content from author input in various formats.
  • Managed photo shoot to ensure adherence to book map and publishing requirements.
  • Addressed and resolved sensitive personal issues between the author and publisher.

Assistant Manager

Nomad's World
04.2009 - 07.2015
  • Delivered exceptional customer service to create a welcoming store environment for locals and tourists.
  • Played a key role in attracting, selecting, and educating new employees.
  • Oversaw daily operations including cleaning, re-stocking, and inventory control.
  • Developed engaging retail display setups.
  • Built partnerships with neighboring businesses to stimulate downtown commercial engagement.

Front Office Manager

Villa St-Exupéry
02.2007 - 11.2007
  • Maintained accurate room availability database and assisted with guest registration.
  • Updated French tax records by addressing latent bookkeeping.
  • Trained and supported team to cultivate a positive international work environment.

Communications Manager, Acquisitions/Integrations

EarthLink
12.2004 - 01.2006
  • Created detailed communication strategies for smooth integration of acquired companies into EarthLink.
  • Ensured acquisition project deadlines were met by updating key internal stakeholders on plans, integration milestones, and organizational structure changes.
  • Fostered collaborative interactions with newly integrated companies and their customer base.
  • Created detailed communication strategies to minimize disruption in internet service during migration to EarthLink.

Assoc. Project Manager, Operations Administration

EarthLink
06.2001 - 12.2004
  • Developed and managed precise organizational charts for Operations Division with 800 employees.
  • Managed onboarding procedures for new hires in the Operations Division.
  • Ensured accuracy and completion of all new hire documentation by collaborating with department heads and Human Resources.
  • Handled acquisition and renewal of SSL Certificates to safeguard EarthLink data.
  • Traveled across the country to consult with local contractors and management on layout planning and development of new EarthLink offices and data centers.

Exec. Assistant to VP, Sales Support Management

EarthLink
09.2000 - 06.2001
  • Oversaw Vice President's schedule.
  • Coordinated multiple types of correspondence efficiently.
  • Monitored project schedules, ensuring timely status updates from department heads.
  • Managed sales and customer databases efficiently.
  • Implemented employee incentive programs while planning all logistical details for national sales team's quarterly meetings.
  • Produced and polished various documents, emails, presentations as instructed by Vice President.

Education

Bachelor of Science - JournalismEmphasis: Advertising And Public Relations

Texas Christian University
Fort Worth, TX
05.2000

Skills

  • Effectively conveys messages that align with strategic goals and objectives
  • Pays close attention to detail and ensures accuracy and precision in processes and communications
  • Understands how to navigate the media landscape and remains calm under pressure in times of crisis to effectively manage communications in order to mitigate damage and maintain public trust
  • Adheres to honest and transparent ethical standards in communication practices Respects privacy and maintains confidentiality
  • Articulates ideas clearly, listens actively to others, demonstrates empathy, and navigates interpersonal dynamics with sensitivity and tact
  • Efficiently manages tasks, resources, and personnel to organize workflows and schedules that maximize productivity and meet deadlines
  • Manages conflicts and resolves disputes in a constructive manner
  • Demonstrates cultural competence and fosters inclusive environments
  • Exhibits courtesy, professionalism, and respect, contributes positively to team dynamics, shares credit for success, and supports others through consistent and reliable behavior
  • Possesses strong organizational and problem-solving skills to effectively address challenges and obstacles
  • Analyzes issues to identify root causes and develops solutions to resolve problems efficiently
  • Flexible and resilient in dynamic environments
  • Demonstrates leadership qualities such as initiative, accountability, the ability to motivate and inspire others, and a commitment to ongoing learning and professional development
  • Recognizes the importance of partnership development and stakeholder engagement to build coalitions
  • Microsoft Office Suite, Adobe Creative Suite, Google Workspace, MailChimp, Canva, NGP VAN, VoteBuilder (VAN)
  • Project Management, Program Management, Communications Management Social Media Management, Strategic Planning, Metrics Analysis, Event Planning

Community Service

Board Member, Valley of the Sun YMCA

Committee Member, Big Brothers/Big Sisters Big Night Out

Precinct and State Committeeperson, Legislative District 12

Timeline

Policy Advisor and Assistant to the City Council

City of Tempe
04.2023 - Current

Campaign Management

Local Political Campaigns
07.2021 - 11.2024

President

Kyrene Middle School Parent Teacher Organization
11.2020 - 05.2023

Owner & Founder

Boutanics, LLC
08.2017 - Current

Freelance Writer and Book Designer

Quarry Books
03.2015 - 11.2016

Assistant Manager

Nomad's World
04.2009 - 07.2015

Front Office Manager

Villa St-Exupéry
02.2007 - 11.2007

Communications Manager, Acquisitions/Integrations

EarthLink
12.2004 - 01.2006

Assoc. Project Manager, Operations Administration

EarthLink
06.2001 - 12.2004

Exec. Assistant to VP, Sales Support Management

EarthLink
09.2000 - 06.2001

Bachelor of Science - JournalismEmphasis: Advertising And Public Relations

Texas Christian University
Brooke St. George