Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Abby Ashenhurst

Phoenix

Summary

Dynamic marketing professional with a proven track record at Bang & Olufsen Scottsdale, excelling in digital marketing and campaign planning. Expert in enhancing brand visibility and customer engagement through innovative strategies and compelling content. Adept at leveraging social media and analytics to drive growth and foster relationships, ensuring impactful marketing initiatives.

Overview

7
7
years of professional experience

Work History

Marketing Executive

Bang & Olufsen Scottsdale
09.2023 - Current
  • Increased brand awareness by developing and implementing innovative marketing campaigns.
  • Planned and executed events and marketing programs to increase qualified leads.
  • Analyzed market trends to identify new opportunities for growth, driving the expansion into untapped markets.
  • Launched marketing activities for new product lines and market penetration.
  • Enhanced customer engagement through the creation of compelling content for website, blog, and social media platforms.
  • Developed and implemented targeted digital strategy to improve business performance.
  • Onboarded new customers efficiently by developing database listings, uploading information, and defining related lists.
  • Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
  • Assisted on high level photoshoots and video productions
  • Managed all social media platforms and content.
  • Implemented ad strategy for all platforms.

Marketing Coordinator

Jetset Magazine
01.2023 - 06.2024
  • Answered general marketing department inquiries by email, phone, and mail.
  • Collaborated with external agencies on advertising campaigns, ensuring alignment with overall marketing objectives.
  • Managed CRM database to maximize customer outreach efforts and strengthen client relationships.
  • Developed and executed marketing plans for trade shows and other events to increase brand awareness.
  • Orchestrated trade show appearances and presentations, showcasing company products to potential clients and partners.
  • Assisting on high level photoshoots and video campaigns for cover shoots, social media campaigns and podcasts.
  • Working closely with the director of sales to connect B2B
  • Lead generation for ad revenue

Digital Content Executive

Elemntz LTD
01.2021 - 01.2022
  • Implemented SEO best practice to drive web traffic and generate leads.
  • Managed editorial calendar to ensure consistent publishing schedule across all digital channels, maintaining brand presence online.
  • Created targeted social media content that increased audience engagement and followers across multiple platforms.
  • Improved brand consistency by developing company-wide content guidelines and style guide documentation.
  • Wrote and edited content to promote thought leadership, products and services.
  • Created and published new content to align with brand guidelines, technical policies and best practice.
  • Create compelling email campaigns, generating leads and boosting conversion rates.
  • Crafted persuasive copy for landing pages that increased conversion rates and generated more leads for the sales team.
  • Increased web traffic by creating engaging blog posts and articles on relevant topics.
  • Conducted keyword research to optimize content for SEO, driving organic search traffic growth.
  • Produced original, creative content for promotional advertisements and marketing materials.
  • Composed original written material for various types of publications and submitted for approval by supervisor, editor or publisher.
  • Promoted and marketed works through social media platforms.
  • Researched and wrote news stories, articles and reviews for online publications.
  • Built, established and maintained relationships with sources.
  • Presented clients with unique copy options based on overall marketing objectives.

Luxury Content Editor

Dresses & Castles LLC
11.2018 - 03.2021
  • Implemented feedback from readers and stakeholders, continuously refining content strategies to better serve audience needs.
  • Ensured timely publication of digital content by managing editorial calendars and coordinating with team members.
  • Captured content on the Fashion Week circuit each year to stay current
  • Oversaw editorial calendars and content schedules to deliver production results and relevant information on time.
  • Conducted thorough research to provide accurate and informative articles on a variety of subjects.
  • Boosted website traffic through the creation and optimization of SEO-friendly articles and headlines.
  • Coordinated cross-functionally with design teams to create visually appealing layouts that complemented written content effectively.
  • Built strong relationships with subject matter experts, incorporating their insights into well-rounded articles that provided true value to readers.
  • Increased social media engagement by crafting shareable headlines and optimizing article formatting for online platforms.
  • Developed compelling multimedia content, including images, videos, and interactive elements to enhance storytelling.
  • Led brainstorming sessions with creative teams to generate fresh ideas for upcoming projects or campaigns.
  • Authored and edited original content across diverse media formats.
  • Managed a team of freelance contributors, ensuring timely delivery of high-quality content.
  • Pitched content strategies and managed asset acquisition.

Education

Bachelor of Arts - Journalism, Media And Television

University For The Creative Arts
Farnham, UK
2020

Skills

  • Branding
  • Social media
  • Campaign planning
  • Social media engagement
  • Digital marketing
  • Photography
  • Creative direction
  • Social Media Advertising
  • Influencer Marketing
  • Illustration
  • Feature writing
  • Copywriting
  • Content creation

Timeline

Marketing Executive

Bang & Olufsen Scottsdale
09.2023 - Current

Marketing Coordinator

Jetset Magazine
01.2023 - 06.2024

Digital Content Executive

Elemntz LTD
01.2021 - 01.2022

Luxury Content Editor

Dresses & Castles LLC
11.2018 - 03.2021

Bachelor of Arts - Journalism, Media And Television

University For The Creative Arts

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