AFSANA MAMMADLI
Baku
Summary
Dynamic and results-driven Analyst and Researcher with over 10 years of experience. Proven expertise in researching the Eastern world, media analysis, and international relations. Excels in competitive research, regional evaluation, and cross-cultural communication. Adept at delivering high-impact insights and leading diverse teams to achieve strategic goals. Strong background in analysis, content creation, and stakeholder engagement. Demonstrates analytical thinking and exceptional problem-solving capabilities. Proficient in various research methodologies and multilingual information gathering. Track record of impactful trend forecasting and insightful reporting. Enhances media strategies with sound research findings. Ready to make a significant difference and propel organizations towards success.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Media Research Analyst
Center of Media Analysis
Baku
11.2021 - Current
- Conducted competitive research to optimize audience targeting, and align content with international standards.
- Produced meaningful and concise social media content to engage local and global audiences.
- Authored critical reviews, and supported the development of impactful social media projects.
Content and Communication Manager
"Trunnion" Ltd. Consulting Agency
Baku
08.2020 - 09.2021
- Created content highlighting company initiatives, driving engagement with B2B and B2C audiences
- Developed multimedia strategies, leveraging CRM systems to enhance brand visibility and lead generation
- Translated complex business documentation to support global operations
Lead Analyst
Center for Analysis of International Relations (External reconstruction of CSS)
Baku
02.2018 - 06.2020
- Monitored the socio-political and security transformations in the MENA region and Near East.
- Delivered 100+ analytical reports on conflict dynamics and socio-economic processes.
- Proven track record in influencing policy through comprehensive evaluations and predictions.
Deputy General Manager
"Irshad" Centre for Scientific Studies
Baku
12.2016 - 02.2018
- Developed standards and quality assurance tools to drive institutional growth.
- Optimized organizational efficiency in brain product purchasing and promotion.
- Promoted research outputs globally, collaborating with consumers, international research centers, and publishers via strategic B2C and B2B partnerships.
Lead Researcher
Oriental Institute, ANAS
Baku
10.2007 - 11.2016
- Authored and edited proposals and project reports for grant writing and publication.
- Published 40+ academic works, including a monograph, and 3 books.
- Promoted scientific integrity and collaboration while mentoring junior researchers in best practices.
Lead Editor of Translation Department
"Interfax-Azerbaijan" Information Agency
Baku
09.2006 - 06.2007
- Developed and maintained editorial style guides, and led editorial meetings to brainstorm content ideas and improve strategies.
- Edited, proofread, and fact-checked content to ensure the accuracy of information.
- Communicated and collaborated with internal and external stakeholders to increase product success and value.
Arabic Language Teacher
"Celt" courses | Homebased
Baku
04.2003 - 07.2006
- Delivered clear language instruction to small groups and monitored progress.
- Planned sessions effectively and supported students in different ages to overcoming challenges.
- Offered home-based tutorials for disabled students and mothers on maternity leave by adapting teaching methods.
Education
Habilitation - Eastern Studies (Islamification)
Nizami Ganjavi Museum of Literature
Baku12.2024
Post-doc - Eastern Studies
SOAS, London University
UK01.2015
Aspirantura - World Literature
Azerbaijan National Academy of Sciences
Azerbaijan01.2008
MA - Middle East Studies
Baku State University
Azerbaijan01.2002
Skills
- Researching
- Analyze
- Communication
- Creative Content Writing
- Leadership
- Problem-solving
- Detail-oriented
- Interpersonal/Empathy
- Content analysis
- Competitive/Comparative analysis
- Ethnographic research
- Qualitative analysis
- Computer (Microsoft Office suites, programming languages, Linux)
Certification
- Media Management, Center of Media Analysis, AZ, 2023
- Professional Management, Hoffman Co., AZ, 2022
- Social Psychology, Wesleyan University, USA, 2020
- Education Coaching & NLP, Bashkent University, Turkiye, 2022
- Arabic culture for international students, Hidayat Institute for Arabic Studies, Egypt, 2010
- NGO management, NGO school, AZ, 2009
- Media Management Internship, Irshad Center for Scientific Studies, AZ, 2005
- Internship, UN Baku Office, AZ, 2002
Leadership Affiliations
- Moderator, Sustainable Development Group, 2019, Led discussions at the 1st Baku Youth Summit of the Non-Aligned Movement.
- Project Manager, International Model OIC Program, 2019, Directed an educational simulation replicating Islamic Summit sessions.
- Art Director and Screenwriter, 2016, Created/staged the musical 'A Fairy Tale About the Land of Azerbaijan.'
- Project Manager, 2nd Republic Innovative Idea's Fair of Young Scholars, 02/01/12, Created a startup platform with scalable selling business ideas.
Accomplishments
• Rafig Aliyev. Thoughts visiting me. Philosophical-religious reflections (2019). (Chief editor).
• Afsana Mammad(ova) (2016). Selected pearls of Ameen Rihani. Baku: Ecoprint, 320 p.
• Afsana Mammad(ova) (2011), Al-Mutanabbi’s world. The poetry and wisdom (Monograph).Baku: MBM, 328 p.
• Afsana Mammad(ova) (2010). Broken Wings of Gibran Khalil. Baku: Print House, 107 p.
• Vincas Kreve. “Azerstano šalis” (musical) (2016), Vilnius
• Moderator of the 1st Youth Summit of the Non-Aligned Movement, Baku, 2019
• Project manager of the International Model OIC | Simulation of the Council of Foreign Ministers, Baku, 2019
• Art director and screenwriter of the musical "A fairy tale about the Land of Azerbaijan," Vilnius, 2016
• Project manager of the 2nd Republic Innovative Idea’s Fair of Young Scholars, Baku, 2012
• Articles, reports and interviews: ~ 90
Awards
- Presidential Medal of the 100th Anniversary of the Azerbaijan Democratic Republic, 2019
- English-speaking Business League Public Speaking Contest Semifinalist, 2019
- Best Paper Award (2nd Congress of Young Oriental Scholars of CIS), 2013
- Best Project (granted by the Science Development Foundation of Azerbaijan), 2013
- Best Young Scholar of the Year (awarded by the Ministry of Youth and Sport of Azerbaijan), 2012
- Best Project (granted by the Azerbaijan Youth Foundation), 2012
Languages
Azerbaijani
First Language
English
Advanced (C1)
C1
Russian
Advanced (C1)
C1
Arabic
Upper Intermediate (B2)
B2
Turkish
Intermediate (B1)
B1
References
References available upon request.
Timeline
Media Research Analyst
Center of Media Analysis
11.2021 - Current
Content and Communication Manager
"Trunnion" Ltd. Consulting Agency
08.2020 - 09.2021
Lead Analyst
Center for Analysis of International Relations (External reconstruction of CSS)
02.2018 - 06.2020
Deputy General Manager
"Irshad" Centre for Scientific Studies
12.2016 - 02.2018
Lead Researcher
Oriental Institute, ANAS
10.2007 - 11.2016
Lead Editor of Translation Department
"Interfax-Azerbaijan" Information Agency
09.2006 - 06.2007
Arabic Language Teacher
"Celt" courses | Homebased
04.2003 - 07.2006
Habilitation - Eastern Studies (Islamification)
Nizami Ganjavi Museum of Literature
Post-doc - Eastern Studies
SOAS, London University
Aspirantura - World Literature
Azerbaijan National Academy of Sciences
MA - Middle East Studies
Baku State University
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