Alex Santa Maria
Phoenix,AZ
Summary
Dynamic Program Director with a proven track record at Sierra H Broadcasting, excelling in program leadership and staff development. Expert in relationship building and community engagement, I successfully designed training programs that enhanced team skills and drove productivity. Adept at strategic planning, and fostered partnerships that advanced program sustainability and outreach.
Overview
35
35
years of professional experience
Work History
Program Director
Sierrah Broadcasting
Phoenix, AZ
04.2001 - 06.2025
- Scheduled and supervised staff meetings to discuss new ideas and update participants on program details and milestones.
- Recruited and trained staff and volunteers to upgrade collective team skills.
- Mentored team members for professional development, resulting in increased productivity and job satisfaction.
- Provided ongoing direction and leadership for program operations.
- Designed customized training programs to enhance staff knowledge and skills in key areas of responsibility.
- Collaborated closely with executive leadership to develop strategic plans for long-term growth.
- Delivered outstanding program results by setting clear objectives and proactively addressing potential challenges.
- Advanced community outreach efforts by forging strong relationships with local partners.
- Established strong partnerships with internal and external stakeholders for collaborative problem-solving.
- Developed and implemented marketing strategies to promote program awareness and participation.
- Spearheaded fundraising efforts to secure resources necessary for program sustainability and success.
- Developed programs from ground up, laying out framework, and defining roles.
- Determined broadcast requirements to plan event coverage and regular programming.
- Developed new program and feature ideas for station.
- Scheduled and monitored programming to air content as planned.
- Prepared tape for broadcasting by completing final editing.
- Verified accuracy of program laws and compliance with FCC rules and regulations.
- Improved program offerings based on changing trends, audience feedback and directives from station owners.
Morning Air Talent
Sierra H Broadcasting
Phoenix, AZ
04.2001 - 06.2025
- Self-motivated, a strong sense of personal responsibility.
- Worked effectively in fast-paced environments.
- Skilled at working independently and collaboratively in a team environment.
- Proven ability to learn quickly and adapt to new situations.
- Excellent communication skills, both verbal and written.
- Worked well in with a team setting, providing support and guidance.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Passionate about learning and committed to continual improvement.
Director of Marketing and Promotions
New Planet Radio
Phoenix, AZ
02.1995 - 02.2001
- Streamlined marketing processes, improving overall efficiency and productivity within the department.
- Optimized digital marketing channels through targeted campaigns and data analysis.
- Conducted market research to identify trends and opportunities, informing strategic decisions.
- Increased customer engagement with compelling content creation and social media management.
Director of Marketing and Promotions
Power 92.3
Phoenix, AZ
12.1990 - 10.1994
- Developed and executed successful product launch plans for increased market share.
- Led a team of marketers to execute innovative promotional events, enhancing consumer experience.
- Coordinated trade shows appearances, resulting in increased exposure of the company''s products or services.
Skills
- Relationship building
- Effective leader
- Program leadership
- Staff development
- Community engagement
- Teamwork and collaboration
- Voice over production
Timeline
Program Director
Sierrah Broadcasting
04.2001 - 06.2025
Morning Air Talent
Sierra H Broadcasting
04.2001 - 06.2025
Director of Marketing and Promotions
New Planet Radio
02.1995 - 02.2001
Director of Marketing and Promotions
Power 92.3
12.1990 - 10.1994
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