Alexander Ricks
Peoria
Summary
Proven leader in the powersports industry, adept at driving high-impact sales strategies and client retention at Ridenow Powersports. Leveraged expert product knowledge and meticulous attention to detail to exceed sales targets. Skilled in time management and customer service, consistently enhancing team productivity and operational efficiency.
Overview
15
15
years of professional experience
Work History
Assistant Internet Manager
Ridenow Powersports
Surprise, AZ
01.2026 - Current
- Manage and motivate a team of internet sales professionals to achieve sales goals.
- Develop and implement sales strategies to increase revenue.
- Track and analyze sales data to identify trends and opportunities for improvement.
- Train and onboard new sales team members.
- Provide exceptional customer service and build strong relationships with customers.
- Collaborate with other departments to ensure smooth operations and customer satisfaction.
- Stay updated on industry trends and new product offerings.
- Handle customer inquiries and resolve any issues or complaints.
- Monitor and maintain inventory levels.
Floor Manager
Ridenow Powersports
Surprise, AZ
06.2015 - 10.2025
- Managed daily operations of the floor, including scheduling, customer service and staff training.
- Organized and distributed tasks and positions across team to implement, achieve, and exceed sales targets.
- Monitored staff performance and provided feedback and support where needed.
- Assisted in recruiting, interviewing and hiring new employees.
- Created detailed reports regarding daily sales activity, employee performance metrics, and store traffic trends.
- Provided information regarding associate performance for appropriate evaluation and action plan.
- Monitored store performance, identified areas for improvement and implemented corrective action plans accordingly.
- Maintained frequent interaction with senior management to measure goal achievement and determine areas of improvement.
- Executed productivity benchmarks across departments to maximize company revenue.
Floor Sales and Finance Manager
Ridenow Powersports
Peoria, AZ
10.2019 - 02.2022
- Generated monthly financial reports and presented them to senior management.
- Managed a team of finance professionals responsible for accounting operations including payroll processing, accounts receivable and payable, bank reconciliations.
- Conducted regular reviews of accounts receivable and payable processes to identify areas for improvement.
- Reviewed sales contracts and vendor and consultant contract agreements.
- Cultivated and maintained relationships with external finance partners.
- Interacted with finance controllers and company executives to support decision-making processes.
- Prepared and managed departmental and programmatic budgets to achieve corporate goals.
- Consolidated business data into actionable metrics to simplify and highlight areas of concern and opportunity.
- Advised on tax planning strategies to minimize liabilities while maximizing returns.
- Monitored debt levels and negotiated terms with lenders as necessary.
- Prepared financial and regulatory reports required by laws, regulations and boards of directors.
- Established procedures for custody and control of assets, records, loan collateral and securities to ensure safekeeping.
- Submitted delinquent accounts to attorneys and outside agencies for collection.
Sales Associate
Ridenow Powersports
Peoria, AZ
05.2012 - 05.2015
- Helped customers find and select products.
- Kept work area clean, organized and free of clutter at all times.
- Assisted customers with product selection to ensure customer satisfaction.
- Demonstrated exceptional customer service skills, resolving customer complaints efficiently and courteously.
- Operated cash register and POS to handle purchases, refunds, and exchanges for customers.
- Organized merchandise displays to promote higher levels of customer engagement.
- Performed cash register operations accurately according to company guidelines.
- Established a positive rapport with customers by delivering friendly, personalized service.
- Closing and maintaining the front end profit of sales
Lead Service Tech
Barracuda Pool Service
Peoria, AZ
06.2012 - 05.2013
- Performed routine inspections of heating and cooling units in order to identify potential issues before they become major problems.
- Trained new employees on proper safety procedures and techniques for installation, repair, and maintenance of HVAC systems.
- Coordinated with vendors regarding availability of replacement components necessary for repairs.
- Servicing over 100 pools a week
- Maintained accurate records of all work performed including parts used, labor time, and other materials.
- Ensured compliance with all applicable codes, regulations, and safety protocols during job sites visits.
- Maintained inventory levels by ordering necessary supplies ahead of time according to projected workloads.
- Demonstrated strong customer service skills by providing timely, effective solutions to customers' needs.
- Displayed excellent problem-solving abilities by anticipating potential obstacles prior to beginning job assignments.
Bar back
Squid Ink
Peoria, AZ
07.2011 - 04.2012
- Maintained cleanliness of bar area, including washing glasses, wiping counters, and sweeping floors.
- Assisted bartenders with mixing drinks and serving customers in a timely manner.
- Demonstrated excellent customer service skills while managing bar operations and ensuring customer satisfaction.
- Responded quickly to any complaints or issues raised by customers in order to maintain a positive environment.
- Rotated and restocked produce, beer and wine in coolers and liquor rooms.
- Wiped and disinfected stations to meet company sanitation standards.
- Collaborated closely with team members to fulfill orders accurately while meeting deadlines in a timely fashion.
Education
High School Diploma -
Sunrise Mountain High School
Peoria05-2012
Skills
- Time management
- Attention to detail
- Sales strategies
- Client retention
- Product knowledge
- Customer service
Timeline
Assistant Internet Manager
Ridenow Powersports
01.2026 - Current
Floor Sales and Finance Manager
Ridenow Powersports
10.2019 - 02.2022
Floor Manager
Ridenow Powersports
06.2015 - 10.2025
Lead Service Tech
Barracuda Pool Service
06.2012 - 05.2013
Sales Associate
Ridenow Powersports
05.2012 - 05.2015
Bar back
Squid Ink
07.2011 - 04.2012
High School Diploma -
Sunrise Mountain High School