Summary
Overview
Work History
Education
Skills
Software Proficiencies
Accomplishments
Timeline
Generic

Alexis Malay

Phoenix

Summary

Dynamic marketing professional with a proven track record at Yelp, excelling in data analysis and relationship building. Expert in leveraging digital tools to enhance campaign performance and drive sales initiatives. Adept at cross-functional coordination, consistently delivering impactful presentations and fostering strong client partnerships to achieve strategic goals.

Overview

8
8
years of professional experience

Work History

Campaign Director

Yelp
Phoenix
04.2025 - Current
  • Utilize digital marketing tools for tracking campaign performance and insights.
  • Analyze data from past campaigns to identify areas of improvement in current efforts.
  • Partner with Sales to effectively communicate "Why advertise with Yelp".
  • Communicate clear campaign expectations and proposals to clients.

Enterprise Account Executive

Reputation.com
Phoenix
02.2020 - 10.2025
  • Cultivated strong relationships with enterprise clients to understand their needs.
  • Conducted product demonstrations and training sessions for new clients.

Sales Planner

Yelp
Phoenix
10.2020 - 04.2025
  • Coordinated with cross-functional teams to ensure alignment on sales initiatives.
  • Monitored competitor activities to stay ahead of industry trends.
  • Presented product and sales materials to key decision-makers within the organization.
  • Provided evidence of alignment between a prospect’s target customer and Yelp Users using internal data via Tableau, SQL and 3rd party data such as comScore, etc.
  • Built & improved processes to ensure all documents and presentations are on brand, accurate, and consistent for internal and external deployment.
  • Championed internal meetings and decks for top sales accounts.

Account Executive

MINDBODY
Phoenix
06.2019 - 01.2020
  • Gave small business owners freedom and peace of mind through software implementation. Conduct presentations on the core software and marketing suite.
  • Communicated beauty industry best practices and ROI analysis.
  • Ran strategic Salesforce reports to create client funnels and manage a pipeline of clients, and exceed quota production.

Account Executive

Yelp
Phoenix
05.2017 - 06.2019
  • Engage with local businesses to find advertising solutions through high volumes of sales calls on a daily basis.
  • Adapt quickly to a fast-paced environment and problem solve constantly.
  • Completed the Leadership Development Program required to qualify for management.

Education

Bachelor of Science - Marketing

Kelley School of Business - Indiana University
Bloomington
05-2017

Skills

  • Data visualization
  • Cross-functional coordination
  • Presentation skills
  • Relationship building
  • Market research
  • Strategic thinking
  • Project management
  • Data analysis
  • Team leadership

Software Proficiencies

  • Tableau, SQL, DataGrip
  • Microsoft Suite: Excel, Powerpoint, etc.
  • Adobe Suite: Photoshop, Illustrator, InDesign
  • Other: Figma, Google

Accomplishments

  • Top Revenue Contributer 2023, 2024
  • MLoc Choice Award (voted by Sales peers)

Timeline

Campaign Director

Yelp
04.2025 - Current

Sales Planner

Yelp
10.2020 - 04.2025

Enterprise Account Executive

Reputation.com
02.2020 - 10.2025

Account Executive

MINDBODY
06.2019 - 01.2020

Account Executive

Yelp
05.2017 - 06.2019

Bachelor of Science - Marketing

Kelley School of Business - Indiana University

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Alexis Malay