ALEXIS HODGES
Phoenix,AZ
Summary
Hey, I'm Lex! I have 4 years of experience in Marketing, and I've become a one-woman production studio. I work mainly in performance marketing now, but my time in social media isn't over. I took the Oats Overnight Instagram from 70k followers, to now 449k. I pickup new concepts quickly and am eager to learn new skills.
I look forward to joining your team.
Overview
4
4
years of professional experience
Work History
Marketing Content Producer
Oats Overnight
12.2023 - Current
- Strengthened content through ideating, scripting, producing, directing, acting on camera, and editing.
- Used data, competitor analysis, and current trends to guide content towards both entertainment and conversion.
- Developed our top-performing ad that's still going strong 3 years later.
- Track data and insights to improve marketing content based on learnings.
- Lead meetings and keep records as well as managing a junior producer.
- Observed tight deadlines and used no budget to avoid waste and streamline costs.
- Built a performance project managing system for in-house use.
Social Content Manager
Oats Overnight
12.2022 - 12.2023
- Conducted regular content audits to identify gaps and redundancies of content.
- Utilized analytics and site metrics to determine areas of improvement. In turn, it increased engagement rate by 20%.
- Assisted in creating and implementing user-friendly and SEO-driven content guidelines.
- Monitored website analytics and metrics to track content performance and identify areas of improvement.
- Used content management system to analyze user engagement and website traffic metrics.
- Developed and managed content calendar to meet deadlines and engagement goals.
- Conducted research and collaborated with subject matter experts to develop accurate content.
Community Manager
Oats Overnight
06.2021 - 12.2022
- Planned and executed promotional activities to drive community engagement and increase occupancy numbers.
- Ideated, scripted, produced, directed, and edited content on my own.
- Responded to all customer comments, often over 500 daily.
- Expanded follower count (70k when I started, presently we're at 449k) and engagement rate.
- Experience curating community using data and iteration.
Customer Service Representative
Oats Overnight
03.2021 - 01.2022
- Responded to ~200/day customer requests for products, services, and company information.
- Maintained up-to-date knowledge of product and service changes. Our products update monthly.
- Met customer call guidelines for service levels, handle time, and productivity.
- Resolved any efficiency issues revealed by statistical reports.
- Enhanced productivity levels by anticipating needs and delivering outstanding support.
- Structured a macro response system for increased efficiency.
- Followed through on all critical inter-departmental escalations to increase customer retention rates.
Education
Google IT Support Certification -
Coursera
Remote2022
Associate of Science - Business Management, Economics, Technology
Metropolitan Community College
Omaha, NE05.2019
Skills
- Marketing automation
- Sales
- Video editing
- Accounting
- Content Creation
- Marketing
- Digital advertising
- Start-Up Marketing
- Campaign management
Timeline
Marketing Content Producer
Oats Overnight
12.2023 - Current
Social Content Manager
Oats Overnight
12.2022 - 12.2023
Community Manager
Oats Overnight
06.2021 - 12.2022
Customer Service Representative
Oats Overnight
03.2021 - 01.2022
Google IT Support Certification -
Coursera
Associate of Science - Business Management, Economics, Technology
Metropolitan Community College
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