Allison Howell
Tucson
Summary
Professional marketing and business development expert with proven record of driving growth and innovation. Adept at developing and executing strategic marketing plans that align with business goals. Highly collaborative team player known for adaptability and focus on achieving results.
Overview
10
10
years of professional experience
Work History
Marketing and Business Development Coordinator
SWIBA Bio-skills Laboratory
01.2019 - Current
- Boosted lead generation through the development and implementation of various marketing initiatives.
- Conducted thorough competitor analysis to identify unique selling propositions and areas for differentiation.
- Strengthened client relationships with consistent communication, ensuring satisfaction and repeat business.
- Spearheaded public relations initiatives that garnered positive media coverage for the company''s products services.
- Implemented data-driven strategies to improve overall marketing effectiveness and ROI.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
Director of Medical Client & Community Relations
Southwest Institue for Bio-Advancement
03.2015 - Current
- Spearheaded innovative approaches to resource allocation and strategic planning.
- Implemented business strategies, increasing revenue, and effectively targeting new markets.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
- Facilitated cross-functional collaboration for improved decision-making processes within the organization.
- Leveraged professional networks and industry knowledge to strengthen client relationships.
- Increased company revenue by streamlining processes and implementing cost-saving measures.
- Boosted client satisfaction rates through exceptional relationship management and prompt resolution of issues.
- Reduced financial inconsistencies while assessing and verifying billing invoices and expense reports.
- Implemented innovative programs to increase employee loyalty and reduce turnover.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Negotiated price and service with customers and vendors to decrease expenses and increase profit.
- Interacted well with customers to build connections and nurture relationships.
- Secured lucrative partnerships to expand market reach, negotiating favorable terms.
Education
Bachelor of Science - Business
University of Phoenix
Tempe, AZ05-2013
Skills
- Marketing analytics
- Partnership development
- Attention to detail
- Problem-solving abilities
- Multitasking
- Reliability
- Critical thinking
- Organizational skills
American Association of Tissue Banks Non-Transplant Anatomical Donation council member
Council member requirements include quarterly meetings regarding industry law making and standards committee
Timeline
Marketing and Business Development Coordinator
SWIBA Bio-skills Laboratory
01.2019 - Current
Director of Medical Client & Community Relations
Southwest Institue for Bio-Advancement
03.2015 - Current
Bachelor of Science - Business
University of Phoenix
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