Allison J. Pachasa
Phoenix
Summary
Dynamic health and fitness entrepreneur with over 20 years of experience in guiding individuals through intake, program enrollment, and ongoing support. Expertise in building trust and facilitating transformative programs, providing tailored coaching and guidance to diverse populations, including U.S. military members, veterans, and their families. Renowned for empowering individuals to navigate transitions, set achievable goals, and attain lasting success through unwavering encouragement and accountability. Strong communicator with a proven track record of client retention and consistently positive outcomes.
Overview
29
29
years of professional experience
1
1
Certification
Work History
COMMUNICATIONS CHAIR
American Massage Therapy Association – Arizona Chapter
04.2024 - Current
- Lead communications strategy for state chapter, including website redesign, social media presence, and digital outreach.
- Write and distribute member newsletter to foster engagement and deliver organizational updates.
- Collaborate with leadership to plan, organize, and facilitate continuing education workshops for Licensed Massage Therapists.
- Coordinated with various departments to ensure consistent messaging across all communication channels.
- Partner with local and national AMTA leaders to align messaging and enhance member experience.
OWNER / COACH / TRAINER / PROGRAM FACILITATOR
The Rooted Body LLC & National Fitness Programs
01.2003 - Current
- Conducted structured intake interviews and assessments to evaluate readiness, clarify goals, and provide ongoing coaching, support, and tailored program guidance.
- Guided individuals through enrollment processes, maintaining an 90% closing rate and 80% long-term retention rate.
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
- Designed and facilitated training programs specifically for U.S. military members, helping them meet required performance standards.
- Delivered educational workshops on stress management and lifestyle change for government employees and military families.
- Oversaw daily operations, ensuring all tasks were completed accurately and efficiently by team members.
- Guided clients through personal and professional transitions, fostering accountability, resilience, and sustainable results.
- Coordinated logistics for onboarding, risk assessments, documentation, scheduling, and event participation.
- Managed day-to-day business operations.
MARKETING DIRECTOR
Imperial Marble Corp.
01.2008 - 01.2011
- Oversaw communication, onboarding, and education for 100s of business partners across the U.S.
- Directed brand representation and messaging — skills directly transferable to representing organizational mission and values.
- Collaborated across departments to ensure seamless rollout of new products and training programs.
- Directed trade show participation, maximizing exposure for company products and services.
- Oversaw the creation of compelling marketing materials, including packaging, point of purchase displays, presentations, and literature.
ON-AIR TALENT / PROMOTIONS DIRECTOR / NEWS PRODUCTION TEAM
Broadcasting & Journalism – The Blaze 1260AM, KJZZ 91.5, WBZ CBS Boston
01.1997 - 01.2002
- Wrote and edited news reports, marketing copy, and public service announcements.
- Planned and executed promotional events with strong community and organizational outreach.
- Reported live on radio and hosted weekly shows, building communication and public speaking expertise.
Education
Bachelor of Arts - Broadcasting
Arizona State University
01.2003
Bachelor of Arts - Spanish
Arizona State University
01.2003
Skills
- Coaching, Advising & Guidance Across Diverse Populations
- Client Intake & Needs Assessment
- Program Enrollment & Ongoing Support
- Veteran & Military Transition Support
- Process & Documentation Management
- Group Education & Workshop Facilitation
- Communication & Relationship Building
- Google Workspace (Docs, Slides, Sheets), Zoom
- CRM & Document Management Systems
- Event Coordination & Cross-Functional Collaboration
- Sales support
- Website management
Certification
- Licensed Massage Therapist in Arizona (MT-28513)
- Cranio-Sacral Healing, TMJD Massage, Oncology Massage
- NASM Cardiovascular Specialist; Optimum Performance Training for Youth, Seniors, and Prenatal Clients
- Eleiko Olympic Weight Lifting Trained
- PIYO (yoga/Pilates) Certification
- CPR/AED and First Aid – American Red Cross
Languages
Spanish
Professional Working
Timeline
COMMUNICATIONS CHAIR
American Massage Therapy Association – Arizona Chapter
04.2024 - Current
MARKETING DIRECTOR
Imperial Marble Corp.
01.2008 - 01.2011
OWNER / COACH / TRAINER / PROGRAM FACILITATOR
The Rooted Body LLC & National Fitness Programs
01.2003 - Current
ON-AIR TALENT / PROMOTIONS DIRECTOR / NEWS PRODUCTION TEAM
Broadcasting & Journalism – The Blaze 1260AM, KJZZ 91.5, WBZ CBS Boston
01.1997 - 01.2002
Bachelor of Arts - Spanish
Arizona State University
Bachelor of Arts - Broadcasting
Arizona State University
Community Service
U.S. Air Force, Key Spouse, Supported military family members in navigating challenges of military life, including deployments, by offering resources, guidance, and community connections., Attended formal leadership training alongside other Air Force Command Chiefs and their spouses, gaining insights into military leadership culture, family readiness programs, and the importance of peer support in community resilience, Served as Board Chair for the Base Thrift Shop under the Air Force Spouses Club, overseeing policies, procedures, and facility operations, including resolution of major building issues with base leadership.
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