Amir Sakr
Marketing and promotional
Abu Dhabi
Summary
Strategic marketing professional with 10+ years of experience in developing and executing integrated marketing strategies across diverse industries. Proven ability to translate market and consumer insights into targeted promotional campaigns that drive brand awareness, generate sales leads, and meet business objectives. Adept at managing cross-functional teams and coordinating marketing activities to ensure alignment with organizational goals. Skilled in tracking and reporting key marketing KPIs and ROI, with a focus on data-driven decision-making. Passionate about delivering impactful campaigns that support sustainability initiatives and contribute to long-term growth.
Overview
12
12
years of professional experience
4
4
Certifications
Work History
Marketing And Promotions Executive
UAE Pro League
11.2018 - Current
- Managing the UAE official sponsors and partners accounts
- Work alongside the sponsor marketing team on co-branded marketing strategy to guarantee executing commercial and activation rights
- Managing the sponsor's ROI and media evaluation analysis reports, ensuring that their investment goals are achieved
- Managing the sponsor's activations on filed
- Mentoring the sponsor assets on-pitch and ensure of all the sponsor's exposures
- Preparing the optional sponsors packages alongside the commercial and sales team
- Managing the 360-marketing campaign of the UAE Pro League Compotation
- Initiating a series of marketing campaigns, including emails, prints, digital, outdoor, and social media
- Managing 14 professional clubs marketing teams and working together on long-term marketing campaigns/strategies to ensure of promoting the league matches, club assets, increase the match day experiences, match day entertainment, and develop fans engagement and fans attendance
- Working with my team members on the CSR, Youth camp, and E- Gaming marketing plan and promotions
- Managing the marketing campaigns in the CRM system
- Managing and monitoring the on-ground activation on the match day
- Managing the pre-match operation meeting with the clubs to check on the match day preparation and support the club's initiative and activation
- Observe the club's activation and events on the match day and report the success to the management
- Managing and coordinating the logistics of the LED perimeter in stadiums in the UAE Pro League competitions with the service provider
- Managing the LED perimeter Playlist based on the sponsor's advertising rights and required initiative promotions
- Managing and coordinating the logistics of the branding assets on the match day (player arch, 3D carpets, line-up carpets, and central circles) and any other brand or celebration assets
- Managing the match day raffle draw
- Managing and coordinating the logistics and operation of the fan zone with the service providers
- Managing the fantasy game gift for the winning fans and the best fantasy man of the match trophies for the players on the match day
Brand Marketing & Store Manager
Amato Couture
08.2017 - 10.2018
- Ensuring the products, services, and production lines that fall under the brand name resonate with current and potential customers
- Monitor marketing trends and closely monitor competitive products in the marketplace
- Plans effective campaigns and promotions alongside the social media and PR company
- Handling and coordinating fashion shows and events related to the brand
- Handling the VIP clients' accounts (royal family, celebrities, and influencers) and any requests they might have
- Achieved a personal annual net sale result in a Couture collection of over 1 million AED
- Arranging appointments for clients with the designer's team
- Providing information about the company and its products to shopping visitors and callers
- Managing a sales team of 8 persons
- Finalizing the monthly and yearly sales reports
- Reporting on sales analysis and the monthly target plan for the store
Marketing & Sales Representative
Orbit Showtime network OSN
10.2015 - 07.2017
- Selling the OSN TV packages to potential clients
- Creating reports of the company marketing campaign
- Plan effective campaigns and promotions
- Monitors and reports the results of such campaigns and promotions
- Manage exhibitions and events sponsored by the company, ensuring proper exposure
- Presenting of OSN products to potential customers and closing the contract
- Accurately and timely reporting of work progress and results to the management
Senior Sales Executive
ZARA
11.2012 - 09.2015
- Handling all the shop floor activities
- Checking and monitoring section sale forecasts to meet the branch sale target
- Stock and inventory management
- Cash handling, billing, and payment processing
Education
Bachelor Degree - Hotel's Management and Administration
6 October Academy
Egypt Skills
Strategic services promotion
Sustainability initiatives management
Managing event details
Lead generation
Strategic campaign management
Effective communication strategies
Budget management
Campaign management
Certification
Football Media and Marketing, UAE Football Association Academy, 2019
Timeline
Marketing And Promotions Executive
UAE Pro League
11.2018 - Current
Brand Marketing & Store Manager
Amato Couture
08.2017 - 10.2018
Marketing & Sales Representative
Orbit Showtime network OSN
10.2015 - 07.2017
Senior Sales Executive
ZARA
11.2012 - 09.2015
Bachelor Degree - Hotel's Management and Administration
6 October Academy
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