Anar Baghirzade
Baku
Summary
More than 12 years of experience in the field of digital marketing (10 years of constant work with Google Ads). Worked as a Director of Development and managed more than 5 specialists (coaching/control/education). A visitor of many digital marketing events. I am devoted to Performance and know how to compose a profitable advertising ecosystem using the most popular sources (Google Ads,Yandex Direct, Facebook Ads).
Overview
12
12
years of professional experience
Work History
Digital Marketolog
ClinicaCK (remote work)
Moscow
03.2019 - Current
- Optimizing the clinic website for search engines (SEO)
- Attracting clients through Google Ads and Yandex Direct
- Improving the website, increasing usability
- Implementation of a unified order accounting system
- Setting up an end-to-end analytics system (Website+Roistat+CRM)
- Setting tasks and monitoring contractors and internal specialists
- Email marketing and newsletters
- Promotions on social networks (Facebook ads)
Director of Development
Medline-Service
Moscow
01.2016 - 02.2023
- Formation of a marketing system and structure in an organization “from scratch”
- Planning, determining methods and selecting adequate marketing tools to complete tasks within the framework of the overall strategic goals of the company
- Organization of the development of a trademark and corporate identity of the organization, as well as the implementation of programs for launching a new brand on the market and its promotion, formation of the company’s corporate style, monitoring compliance with the requirements for the use of corporate symbols in the organization
- Development of the company’s pricing, assortment, discount policy and loyalty programs
- Market analysis, tracking market trends, conducting internal marketing analytics, identifying promising areas for company development
- Budgeting, media planning
- Development of a new website (correct structuring has been introduced, behavioral indicators on pages have been improved, capture forms have been configured, integration with CRM and web analytics systems)
- Setting up and maintaining contextual advertising in Yandex.Direct and Google Ads
- Search engine optimization of the website and increasing conversion from the website
Digital Marketing Director
Dobromed (Moscow)
Moscow
08.2013 - 01.2016
- Product analysis, creation of target audience segments in accordance with needs and goals, formulation of USP for each target group.
- Development of a new website (correct structuring has been introduced, behavioral indicators on pages have been improved, capture forms have been configured, integration with CRM and web analytics systems)
- Optimization of existing advertising campaigns, creation of new ones (reduced cost per click, increased number of applications)
- Reworking email newsletters, introducing a sales chain of letters + graduation mailing (improving the open rate of emails, increasing the number of clicks, increasing conversion from the email channel)
- Implementation of SMM (development of a presence strategy on social networks, creation and design of groups and pages, determination of content types and formats, drawing up an editorial plan, etc.)
Digital Marketolog (branch in Baku)
Dobromed (branch in Baku)
Baku
10.2011 - 03.2015
- Local SEO
- National SEO
- International SEO
- White Label SEO
- Google Ads
- Facebook Ads
- YouTube Ads
- LinkedIn Ads
- Instagram Ads
- Web Development (HTML, CSS, JAVA)
- Lead Generation
- Email Marketing
Digital Marketolog (remote Work)
Clinic № 1 (Клиника №1)
Moscow
08.2011 - 05.2014
- Marketing research to develop a strategy for promoting the company on the Internet.
- Setting up and maintaining contextual advertising in Yandex Direct and Google Ads.
- Setting up and maintaining targeted advertising on Instagram, Mytarget, VK and OK. Advertising in Telegram. Monitoring the implementation of SMM strategy. Consulting SMM specialists.
- Control of planning and implementation of SEO promotion strategy.
- Recommendations for the introduction of new promotion tools.
- Development of a new website
Education
Bachelor - Finance And Loans
Baku Business University
Baku07-2010
Skills
- Digital Marketing
- Project Management
- Wordpress
- Google Analytics
- SEO
- Marketing Support
- Data Analysis
- Keyword Research
- Competitor Analysis
- Keyword Analysis
- SEO Strategies
- Customer Service
Languages
Russian
First Language
Azerbaijan
Proficient (C2)
C2
English
Upper Intermediate (B2)
B2
Timeline
Digital Marketolog
ClinicaCK (remote work)
03.2019 - Current
Director of Development
Medline-Service
01.2016 - 02.2023
Digital Marketing Director
Dobromed (Moscow)
08.2013 - 01.2016
Digital Marketolog (branch in Baku)
Dobromed (branch in Baku)
10.2011 - 03.2015
Digital Marketolog (remote Work)
Clinic № 1 (Клиника №1)
08.2011 - 05.2014
Bachelor - Finance And Loans
Baku Business University
Similar Profiles
Sophia Quijano LeonSophia Quijano Leon
English Language Teacher at Remote WorkEnglish Language Teacher at Remote Work
Ma Jovelyn Rosco CanenetMa Jovelyn Rosco Canenet
Administrative Assistant / Customer Support Manager at (Remote Work)Administrative Assistant / Customer Support Manager at (Remote Work)
DEEPTI AWASTHIDEEPTI AWASTHI
Human Resources Specialist at Sarika HR Solutions (Remote Work)Human Resources Specialist at Sarika HR Solutions (Remote Work)
Elvin AliyevElvin Aliyev
ICSS (Integrated Control/Safety System) Specialist at Socar PolymerICSS (Integrated Control/Safety System) Specialist at Socar Polymer
Ulvi AxmadliUlvi Axmadli
Food Safety Specialist at SOCAR TOWER BRIDGE CATRINGFood Safety Specialist at SOCAR TOWER BRIDGE CATRING