Summary
Overview
Work History
Education
Skills
Certification
Interests
Timeline
OperationsManager
Anar Rustamli

Anar Rustamli

Digital Marketing And Business Development Manager
Baku

Summary

I am skilled in various aspects of digital marketing, including strategy development and execution, social media marketing and advertising, SEO and SEM, content marketing and copywriting, email marketing campaigns and automation, data analysis and performance tracking, marketing team leadership and collaboration, and digital product management. With a strong blend of strategic thinking, creativity, technical expertise, and data-driven decision-making, I am equipped to create and implement successful digital marketing campaigns while effectively leading teams and driving results. Innovative Marketing leader with 5+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.

Overview

8
8
years of professional experience
4
4
years of post-secondary education
3
3
Certificates
2
2
Languages

Work History

Digital Marketing Trainee

TechMark, Personal - (with Kamal Allazov), Brief Academy
Baku
09.2019 - Current

Director of Marketing and PR Department

APA Group - (APA Holding)
Baku
03.2022 - 05.2023
  • Led and directed the marketing and PR department for a prominent news agency, overseeing the marketing activities of a business holding.
  • Developed and executed comprehensive digital marketing strategies to enhance brand visibility, engagement, and revenue generation.
  • Managed a team of marketing professionals, providing guidance, training, and performance evaluations to drive team success.
  • Spearheaded successful social media marketing campaigns, resulting in a significant increase in followers and engagement rates.
  • Implemented SEO techniques and SEM campaigns to improve organic website traffic and drive targeted leads.
  • Created compelling content for various platforms, including blog posts, press releases, and promotional materials.
  • Implemented email marketing campaigns and automation workflows to nurture leads and drive conversions.
  • Utilized data analysis tools to monitor campaign performance, identify opportunities, and optimize marketing efforts.
  • Collaborated with cross-functional teams, including sales, design, and content, to ensure cohesive brand messaging and alignment.
  • Successfully identified and pursued new business opportunities, resulting in a significant expansion of the company's client base.
  • Conducted sales presentations and pitches, effectively communicating the value proposition of the company's products and services.
  • Developed and maintained strong relationships with key stakeholders, including partners, vendors, and clients, to foster business growth and drive revenue.
  • Implemented strategic partnerships and collaborations to enhance brand visibility and extend market reach.
  • Developed comprehensive business plans and marketing strategies to drive revenue growth and market expansion.

Cofounder

Azerbaijan Digital Marketing Community
10.2021 - Current
  • To develop digital marketing in the country
  • Educate entrepreneurs in the field of Digital Marketing
  • Introduce the Community to the Region
  • Set the Standard for the Digital Market
  • To have discussions among community members
  • Provide resource sharing for community development
  • Implement the growth of Google Partner agencies
  • Collaborate with government agencies to make data accessible to the region, ensuring that
  • Google achieves its commercial goals in the region
  • To motivate community members to achieve goals
  • Elect members of the community
  • To appoint Board Members
  • Manage the Community Hierarchy
  • Organize Conferences and Events for Owners and Professionals

Head of Digital

SBJ Agency
12.2020 - 03.2022
  • Developing and executing integrated online strategy with wider company marketing plans
  • Leading and managing digital marketing team
  • Enhancing ecommerce by increasing web visibility and traffic
  • Using PPC, SEO, email campaigns, blogs, forums, and other social media experience to conversions
  • Lead resource planning, management, reporting and coordination of projects/initiatives to deliver change in line with availability and business requirements.
  • I will lead end-to-end delivery digital projects, including technology delivery, and change management required to improve, implement and embed digital systems, IT infrastructures and processes.
  • I ensured best practices and processes across the digital team for the consistent delivery of projects.
  • Develop on-going plans for delivery activities and manage any allocated resources to ensure that the team delivers to committed tasks.
  • Lead digital planning, including IT projects and the allocation of staffing resources.
  • Oversee the financial aspects of team including purchasing, budgeting & budget review.
  • Research solutions and make recommendations for the improvement of systems and infrastructure. Ensure teams are delivering to a common plan and purpose, and that risks and issues are well-managed.
  • Extensive expertise in key digital principles, including person centered design, prototyping and agile delivery in a sensitive and complex environment.
  • Experience of managing existing teams and creating team identity and culture and setting standards and procedures.
  • Knowledge of IT & information governance including GDPR

Head of Digital & Co-founder

Brief
Baku
08.2019 - 11.2020
  • Developing and executing integrated online strategy with wider company marketing plans
  • Leading and managing digital marketing team
  • Enhancing ecommerce by increasing web visibility and traffic
  • Using PPC, SEO, email campaigns, blogs, forums, and other social media experience to generate leads
  • Understanding analytics and measuring ROI
  • Making CMS web-sites
  • Making sure marketing plan is in alignment with marketing budget
  • Analyze marketing plan and performance using KPI’s
  • IT Project Management
  • ... in all digital agency routine works.

Digital Marketing Trainee - Outsorce

ASAN Xidmet
11.2019 - 12.2020

Seminars for volunteers

Co-Founder

QirmiziPapaq
Baku
10.2017 - 06.2018

Creative and Digital Agency

Digital Marketing Manager

Medicare Clinic
04.2017 - 08.2017
  • Built a network of social media influencers, including celebrities, bloggers and companies to increase brand exposure
  • Managed Google accounts for clients and implemented multiple marketing services across search engineplatforms
  • Oversaw social media and digital marketing strategy to increase brand exposure and audience engagement
  • Tracked and analyzed social media and online marketing initiatives Managed editorial image licensing and socialmedia content Supported SEO initiatives to improve content, keywords, and branding
  • Ensured consistency in content and tone to optimize social media accounts Wrote social media content toincrease engagement with customers
  • Digital Officer

Telecommunications technician-Intern

Azerconnect LLC
Baku
07.2017 - 09.2017

CEO

Bethclip, Inc
USA
12.2016 - 04.2017
  • Generated monthly performance metrics and analytical reports and reviewed and communicated marketingcampaign effectiveness to clients
  • Designed, managed and maintained company website by writing content, directing video designs and designingemail, HTML and in-text email promotions
  • Cultivated and maintained strong industry relationships and customer partnerships to capitalize on opportunitiesand maximize business success
  • Managed company key accounts to promote ongoing project profitability and superior customer satisfaction Consistently exceeded sales goals through up-selling and cross- selling within existing client base, aswell as strategically attracting new business
  • Promoted company public profile by delivering speeches, writing articles and presenting at industry conferencesas public face of organization
  • Administered day-to-day operations, including accounting and budget management, business development,performance metrics and customer service Directed and oversaw capital improvement projects
  • Directed business-wide changes to modernize procedures and organization
  • Devised marketing packages, including web design, remarketing campaigns, key phrase packages and newmedia advertising campaigns to increase search engine optimization (SEO) for clients
  • Startup and opening of business and provided business development, creation of operational procedures andworkflow planning

Digital Officer

Baku American Center
Baku
07.2016 - 07.2017
  • Organized volunteer schedules and assignments to maximize efficiency and program effectiveness Improvedoperations by assisting with various entry-level tasks, saving valuable time for busy staff Presented talks at community groups to promote organizational mission and programs
  • Educated residents and families about available services and resources Learned 3D printer and Arduino to support once needs
  • Modeled social, behavioral and physical skills to promote development and improve classroom management
  • Emailed information and reminders regarding upcoming volunteer opportunities to community leaders and civic groups
  • Monitored special group events and off-site field trips

Front end developer-Intern

Asan Xidmet
10.2016 - 02.2017
  • Created successful websites that met requirements for objectives such as load speed and design Improved anddesigned new layouts to achieve usability and performance objectives
  • Created and implemented firewalls, encryption strategies and other critical security measures Reviewed information and elements regularly on websites and pages for accuracy and functionality Redesigned sites toenhance navigation and improve visual appeal

Telecommunications Technician

Azerconnect LLC
07.2016 - 09.2016
  • Identified areas of operation that need upgraded software, voicemail, and telephone equipment Coordinated trunktesting with phone vendors to troubleshoot possible problems
  • Network development, software implementation and server maintenance Provided support for end users
  • Responded to voicemail and network-generated malfunction alarms Provided technical and operational supportfor entire organization

Crew Member

Baku, European Games
Baku
06.2015 - 07.2015

Digital Marketing Manager

Education Course
10.2015 - 06.2016
  • Proposed innovative storylines for digital content and developed unique campaigns to promote brandengagement
  • Cold called business representatives, attended networking events and prospected leads Improved short- andlong-term digital marketing strategies
  • Monitored campaign performance and reported findings to clients Tracked and analyzed social media and onlinemarketing initiatives

Education

Bachelor of Science - Telecommunication

National Aviation Academy
Baku
09.2014 - 07.2018

Skills

HTML / CSS / SEO / SEM / SMM / E-commerce optimization / WordPress / CMSundefined

Certification

Google Ads

Interests

Walking

Musics

Camping

Parties

Timeline

Judge - MENA Digital Awards

07-2022

Director of Marketing and PR Department

APA Group - (APA Holding)
03.2022 - 05.2023

Cofounder

Azerbaijan Digital Marketing Community
10.2021 - Current

Head of Digital

SBJ Agency
12.2020 - 03.2022

Digital Marketing Trainee - Outsorce

ASAN Xidmet
11.2019 - 12.2020

Digital Marketing Trainee

TechMark, Personal - (with Kamal Allazov), Brief Academy
09.2019 - Current

Head of Digital & Co-founder

Brief
08.2019 - 11.2020

Co-Founder

QirmiziPapaq
10.2017 - 06.2018

Telecommunications technician-Intern

Azerconnect LLC
07.2017 - 09.2017

Digital Marketing Manager

Medicare Clinic
04.2017 - 08.2017

CEO

Bethclip, Inc
12.2016 - 04.2017

Front end developer-Intern

Asan Xidmet
10.2016 - 02.2017

Digital Officer

Baku American Center
07.2016 - 07.2017

Telecommunications Technician

Azerconnect LLC
07.2016 - 09.2016

Digital Marketing Manager

Education Course
10.2015 - 06.2016

Crew Member

Baku, European Games
06.2015 - 07.2015

Bachelor of Science - Telecommunication

National Aviation Academy
09.2014 - 07.2018
Anar RustamliDigital Marketing And Business Development Manager