Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Andi Johnston

Scottsdale

Summary

Outgoing and highly innovative paid media expert with over 4 years of experience and achievements in account development and client growth. Adept at leveraging market and competitive research to identify new opportunities for current and existing clients. Well versed in implementing effective growth strategies on the enterprise and local level. All while, monitoring performance and actively executing day-to-day campaign optimizations on various platforms.

Overview

4
4
years of professional experience
1
1
Certification

Work History

SENIOR PAID MEDIA ACCOUNT MANAGER

Location3
11.2022 - Current
  • Day-to-day optimization and monitoring of assigned accounts and campaigns, with a specialized focus on direct response and performance on various platforms
  • Development and ongoing recommendations for campaign growth, enhancement, and innovations
  • Responsible for implementing client Programmatic strategy and identifying tactics necessary for the proper management of campaigns (CTV, OTT, Audio, Display, Native, Geofence, ect.)
  • Assists in managing client relationships by balancing their day-to-day needs and their long-term objectives
  • Compilation of performance results on a weekly, monthly and quarterly basis with analysis for client presentations
  • Remaining on top of the industry growth and opportunity in the forever changing advertising landscape
  • Collaborating with other departments within the company
  • Establishing priorities and providing detailed goals, expectations and performance standards
  • Relates important decisions and actions to the big picture
  • Client facing experience and strong presentation skills
  • Tracks, analyzes, and reports on performance against client business objectives and KPIs (senior level)
  • Managed and trained a team to develop Programmatic DSP and Google Ads campaign skills and certifications.

PAID MEDIA ACCOUNT MANAGER

Location3
01.2022 - 11.2022
  • Create, manage, and analyze Enterprise campaigns across multiple search engines and DSPs to ensure goals are met
  • Responsible for tactical management of Enterprise SEO campaigns via Location3's LOCALACT digital marketing platform
  • Research, collect, and analyze data to report on successes and actionable opportunities for local listing programs
  • Develop and test new campaigns to better target users and improve overall ROI
  • Follow and analyze continual changes in algorithms while researching relevant industry news sources
  • Brought all Programmatic Media Buying in-house through a robust and fully automated DSP.

PAID MEDIA STRATEGIST

FJG Advertising
06.2020 - 12.2021
  • Develop and analyze post campaign data analytics with insights and key learnings to present to clients
  • Spearhead in-housing initiative for the agency, successfully bringing all previously-outsourced programmatic & social buys in-house
  • Onboard media automation software to maximize efficiencies and increase revenue, as well as own & execute all display, mobile, video, connected TV and social campaigns across all clients
  • Manage all aspects of the digital campaign lifecycle including; proposals, campaign build, pixel placement, creative uploads, ongoing optimizations, pacing, and reporting
  • Compile industry, competitive & consumer research into actionable insights to guide new business pitches, inform media plans, and upsell existing clients
  • Act as liaison between client and previously-outsourced media vendors to ensure client expectations were met, goals were exceeded, budgets were maintained and allocated properly, and established and grew relationships with key partners
  • Use core knowledge and training of programmatic to propose and execute strategic campaigns that meet client's objectives and KPIs; enrollment, leads, and awareness goals
  • Troubleshoot technical issues with creative, tactics, and DSP software when necessary
  • Strategic thinking, solution oriented, and proactive client service skills
  • Ability to work well in a cross functional team environment
  • Present media recommendations and participating in client-facing activities
  • Generate insertion orders for traditional, broadcast and digital media buys.

ADVERTISING AND GRAPHIC DESIGN INTERN

FJG Advertising
02.2020 - 05.2020
  • Took direction from Creative Manager, Graphic Design Team and Project Manager
  • Assisted with advertising and marketing promotional activities including social media, mobile, mail, e-mail, web, digital, and print
  • Engaged with marketing teams on a regular basis to brainstorm ideas for new and innovative marketing and social media campaigns
  • Had the ability to work within the parameters of project guidelines & closely followed directions
  • Participated in staff meetings, program meetings, off site production days, and other meetings as appropriate
  • Aided with the development and marketing of proposals and materials, along with the ability to design within or help to establish brand standards.

Education

BACHELOR OF SCIENCE IN MARKETING -

University of Denver
06.2020

Skills

  • Microsoft Office Certified (Word, Excel, PowerPoint)
  • Google Ads (Video, Display, Discovery, Search, Local, PMAX)
  • Google Analytics, GA4
  • Google Data Studio
  • Facebook/Instagram
  • Digital Marketing Certification (Emeritus - Columbia Business School)
  • Programmatic DSP: Basis, MNTN
  • Business Development
  • Campaign Execution

Certification

  • Programmatic Essentials
  • Google Ads Certification
  • Columbia School of Business: Digital Marketing and Analytics
  • Coursera: Digital Marketing & Ecommerce

Timeline

SENIOR PAID MEDIA ACCOUNT MANAGER

Location3
11.2022 - Current

PAID MEDIA ACCOUNT MANAGER

Location3
01.2022 - 11.2022

PAID MEDIA STRATEGIST

FJG Advertising
06.2020 - 12.2021

ADVERTISING AND GRAPHIC DESIGN INTERN

FJG Advertising
02.2020 - 05.2020

BACHELOR OF SCIENCE IN MARKETING -

University of Denver

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