Andrew Lauchner

At Growth Legend, I help SaaS, eCommerce, and Home Service founders scale with systems not guesswork. I design and implement AI-powered growth engines that eliminate bottlenecks, multiply customer lifetime value, and turn lean teams into market-crushing operators.

As Head of Enterprise Growth at OuterFactor, I led strategic sales initiatives that positioned us as the enterprise-grade alternative to overpriced protection solutions like OtterBox. I worked directly with decision-makers across healthcare, field services, and logistics to help them deploy mobile technology that stayed protected, within budget, and ahead of schedule. My role focused on driving pipeline velocity, building scalable outbound systems, and closing high-value partnerships with organizations that needed durable, cost-effective tech at scale.

At Most Dope, I led go-to-market efforts for a white-labeled CRM and marketing suite designed for roofing and solar contractors nationwide. I built the outbound sales process from zero, architecting the entire cold outreach system, writing conversion-tested scripts, and personally driving over 120 cold calls and 10+ meaningful conversations per day.

In just 90 days, I closed 12+ full-stack deals totaling $75K+ in monthly recurring revenue (MRR), with average contracts ranging from $5K–$7K/month. Each deal included a bundled tech + service solution: CRM implementation, marketing automation, paid media management, funnel builds, and lead nurturing systems.

My focus was crystal clear: drive pipeline, close fast, and deliver high-ticket value to blue-collar founders who were underserved by bloated, overpriced marketing agencies. I didn’t just sell software. I sold speed, simplicity, and predictable growth.

At Gallery Furniture, I architected and led a $100M+ growth transformation by building one of the most aggressive omnichannel engines in modern retail. I owned the full revenue lifecycle from acquisition through loyalty and proved that retention isn’t just a metric, it’s a moat.

My playbook combined performance marketing, outbound sales enablement, and customer journey engineering to unlock compounding returns:

• $30M+ from media optimizations across Google, Meta, and YouTube
• $10M+ incremental lift from outbound sales rewrites, speed-to-lead automation, and call script conversion testing
• $60M+ gained through retention-first lifecycle design and personalized loyalty experiences
• 330% increase in LTV through full-funnel trust-building, same-day delivery, and operational brand alignment

I led a 25+ person cross-functional growth unit across sales, design, dev, content, and fulfillment transforming operations into a marketing advantage, and our same-day delivery into a closing tool.

I also spearheaded the viral “Astros Win You Win” campaign, triggering $75M in customer giveaways, a 500% foot traffic surge, and 9-figure earned media exposure, cementing the brand as a regional cultural icon.

Over 12+ years, I built Lauchner Media into a go-to growth engine for legacy brands, celebrity startups, and digital-first disruptors. As a founder-operator, I led high-stakes turnarounds and GTM launches across retail, wellness, and DTC, always focused on profitable scale, full-funnel retention, and obsession-worthy customer experiences.

I architected performance and retention systems that powered revenue across some of the most competitive sectors in the world:

• Derek Jeter & Wayne Gretzky's Greatness Wins – Designed and executed a celebrity-backed GTM strategy that positioned GW as the “Lululemon of Sports,” launching with profitable unit economics and scalable LTV from day one.
• Forever 21, RadioShack, Eastern Airlines, Pabst Brewing Company, UNTUCKit, New York Jets – Revived declining retail & sports brands through digital transformation, influencer monetization, and modern DTC mechanics.
• Bodybuilding.com & MentorBox – Engineered behavioral-based upsell ecosystems that drove subscription growth and repeat purchase frequency.
• 1-800 Flowers & AARP – Created lifecycle marketing systems that turned low-frequency customers into loyal brand advocates.

My signature approach combined gamified retention, AI-powered personalization, and conversion-focused creative to turn brands into high-velocity ecosystems. Whether launching new categories or retooling legacy brands, I delivered outcomes measured in loyalty, LTV, and long-term brand equity, not just clicks.

Bottom line: Lauchner Media wasn’t a typical agency, it was a full-stack growth lab built to turn vision into repeatable, scalable revenue at a $100M+ level.

At 3Commas, I led retention-driven growth strategy for one of crypto’s most advanced trading automation platforms, helping scale to 5M+ users by designing systems that made users stay longer, trade more, and refer others.

I focused on product-led and community-powered growth levers that drove $10M+ in net new revenue:

• Co-led the launch of Copy Trader, a flagship feature enabling users to mirror top-performing traders: increasing engagement, trading volume, and lifetime value.
• Built gamification layers that transformed crypto trading into a habit-forming, competitive, and social experience.
• Engineered a viral referral engine that drove acquisition via network effects, tapping into user motivation and shareability.
• Activated influencer-led tutorial funnels that educated new users, built trust, and brought in high-intent, high-LTV customers.
• Optimized the full customer lifecycle, leveraging behavioral triggers, conditional logic, and in-app personalization to improve activation, retention, and expansion.

My work transformed growth into a self-sustaining ecosystem where product, community, and messaging compounded making loyalty the moat in a hyper-competitive space.

At the intersection of culture, commerce, and chaos, I led digital growth for Kanye West’s 2020 presidential run, a campaign that broke every conventional rule and still pulled $25M in 30 days. My mandate: architect viral infrastructure that could turn attention into revenue at scale, all while fueling a movement.

• Launched a Shopify-powered merch platform that generated $3M on Day 1 and $25M+ in under a month blending political messaging, drop culture, and commerce.
• Directed a cross-platform content & PR engine that reached 500M+ people organically, with zero paid spend leveraging controversy, community, and cultural flashpoints.
• Crafted a brand voice that felt magnetic, human, and rebellious, bringing emotional resonance to a chaotic cultural moment.
• Engineered marketing campaigns that weren’t just about conversion, they were about momentum, movement, and meaning.

Result: Turned a digital merch site into a cultural lightning rod and proved that eCommerce, when fused with identity and controversy, can scale beyond revenue into influence.

At Binance, the world’s largest crypto exchange, I built the lifecycle retention engine that transformed casual users into committed traders, whales into loyal advocates, and marketing into a profit center. My work directly unlocked $33B+ in incremental trading volume with less than 1% lift in spend.

Key impact areas:

• Re-architected the full lifecycle marketing system, building 20+ behavior-based user journeys with 50+ decision-tree logic paths, boosting power-user LTV by 27% in under a year.
• Launched Binance VIP Loyalty, a multi-tiered retention program for high-volume users that cut whale churn by 35% and positioned Binance as the #1 platform for institutional crypto traders.
• Increased platform engagement 6x among casual users by gamifying the journey from first trade to high-volume milestones, leading to a 22% lift in DAUs and 19% increase in 30-day retention.
• Automated omni-channel messaging across email, SMS, and in-app, using real-time behavioral triggers to drive action, reduce friction, and increase user lifetime transactions.

Bottom line: I turned Binance’s retention program into a scalable moat, where loyalty, experience, and personalization compounded into billions in bottom-line growth, setting a new standard for crypto engagement and lifecycle strategy.

At SeedX, I served as the operational backbone behind high-stakes digital initiatives for clients like Google, Forever 21, and top-tier eCommerce disruptors. My role fused strategic planning, client communication, and executional rigor delivering 6-figure projects that ran smooth, fast, and under budget.

• Owned client success from kickoff to completion, translating abstract goals into executable roadmaps and ensuring delivery across creative, dev, media, and analytics teams.
• Led a 15+ person remote team across multiple time zones, building systems of accountability, communication, and velocity that kept momentum high even under shifting client demands.
• Applied systems thinking to problem-solving, streamlining workflows, managing cross-departmental dependencies, and proactively eliminating bottlenecks before they slowed delivery.
• Partnered with senior stakeholders and C-level executives, balancing creative vision with bottom-line impact and consistently delivering measurable ROI.

Bottom line: This role sharpened my ability to turn complexity into clarity, build trust with enterprise clients, and execute growth projects that scaled results without chaos.

At UNTUCKit, I helped transform email and SMS from passive communication tools into major revenue-driving channels turning customer attention into repeat purchase behavior and brand affinity.

• Grew the email list by 3.5x by building frictionless retail and digital onboarding flows that prioritized customer trust, intent, and lifetime value.
• Achieved 40%+ open rates and boosted conversion from under 1% to 1.5% by combining sharp copywriting with journey-based segmentation and mobile-optimized design.
• Engineered high-performing lifecycle campaigns across welcome, browse abandonment, post-purchase, and winback flows creating continuity between the inbox and the in-store experience.
• Scaled SMS as a retention channel, creating time-sensitive campaigns and loyalty triggers that increased repeat purchases without overwhelming users.

Result: I helped position UNTUCKit’s email/SMS ecosystem as a profitable, respectful, and brand-aligned retention engine that made the customer feel part of something bigger than a transaction.

At the height of FaZe Clan’s rise, I helped transform the org’s social media presence into a content empire blending trend-savvy execution with brand partnership strategy to keep FaZe at the epicenter of gaming culture.

• Built and executed viral content strategies that generated tens of millions of views across YouTube, Twitter, and Instagram driving exponential fan growth and engagement.
• Managed a fast-moving editorial calendar across multiple platforms, aligning content drops with partnership needs, talent updates, and meme-driven cultural moments.
• Created branded content for top partners, bridging FaZe’s authentic voice with advertiser goals to deliver value without compromising audience trust.
• Led real-time trend hijacks, meme adaptations, and campaign innovations to keep FaZe top-of-feed and top-of-mind among Gen Z gamers and digital natives.

Result: Helped solidify FaZe Clan’s reputation as not just a gaming org but a lifestyle brand with cultural gravity, platform dominance, and monetizable community engagement.

Diagnosed with Crohn’s disease, I turned a personal challenge into a platform for change. At the Crohn’s & Colitis Foundation, I used lived experience to shape social content that didn’t just inform it connected, empowered, and drove action across the IBD community.

• Transformed sterile health messaging into authentic storytelling, driving an 800% increase in engagement across social platforms.
• Launched patient-led content campaigns that reframed inflammatory bowel disease (IBD) from a story of suffering into one of resilience and strength.
• Created content rooted in empathy and experience, resonating with patients, caregivers, and healthcare professionals alike.
• Built collaborations with patient advocates and micro-influencers, expanding our digital reach and elevating underrepresented voices in healthcare.
• Integrated fundraising seamlessly into narrative-driven content, helping support research, awareness, and direct patient services.

Result: Helped humanize IBD at scale building an online presence that fostered community, crushed stigma, and inspired tangible support.