ANTWAN RICHARDSON
PHOENIX
Summary
Innovative professional skilled in creating and implementing marketing strategies, executing budgeting plans and utilizing market research to identify customer needs. Demonstrated ability in increasing brand visibility and market share. Possesses excellent communication and customer service skills.
Overview
14
14
years of professional experience
Work History
Marketing Director
Profitcy Music Group
06.2018 - Current
- Built strong relationships with industry professionals and influencers.
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Created content and promotional materials to drive engagement and conversions.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Developed and implemented successful marketing strategies to increase brand visibility and sales performance.
- Conducted market analysis and research to identify trends and opportunities.
- Developed and presented marketing plans and reports to CEO and shareholders.
Director of Marketing
AZ MERCHKING
02.2016 - 06.2018
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
Enrollment Advisor
Everest College Phoenix
08.2012 - 05.2015
- Finalized and processed enrollment applications.
- Met or exceeded enrollment and retention goals consistently.
- Provided policy information and maintained enforcement.
- Communicated details about available classes, materials and services.
- Helped students complete applications and navigate admissions processes.
Enrollment Counselor
EDMC
07.2009 - 06.2012
- Updated, entered and reviewed customer data.
- Communicated effectively via telephone, email and in person with prospective customers.
- Understood and thoroughly explained services provided to customers and potential customers.
- Reviewed statistic enrollment data and prepared reports.
Education
BBA - Business Administration
Southwestern College
Winfield, KSSkills
- Campaign Development
- Market Tracking
- Communications Management
- Key Decision Making
- Analytics and SEO
- Market Understanding
- Brand Positioning
- Digital Marketing
- Business Planning
Timeline
Marketing Director
Profitcy Music Group
06.2018 - Current
Director of Marketing
AZ MERCHKING
02.2016 - 06.2018
Enrollment Advisor
Everest College Phoenix
08.2012 - 05.2015
Enrollment Counselor
EDMC
07.2009 - 06.2012
BBA - Business Administration
Southwestern College
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