Arif Ziyadoghlu

Leading, developing and implementing Category Strategies in Channels to increase sales revenues in accordance with the Market Strategy
Presenting and aligning Category Strategies in Channels with key stakeholders
Participating in all meetings with Key Customers and coordinating the implementation of agreed actions
Managing the Integrated Commercial Planning (ICP) process
Developing Category Management plans in Channels
Analyzing shopper and consumer behavior and developing insights
Analyzing competitors’ activities and providing forecasts for future market trends
Developing Selling Stories by Category
Leading Category Management projects with Key Customers
Leading New Product Introductions in Channels
Leading promo mechanics development

Managing all marketing for the company and activities within the marketing department.

Executing the trade marketing plan across the region.

Creating trade marketing plans for individual products and product ranges.

Developing the marketing strategy for the company in line with company objectives.

Coordinating marketing campaigns with sales activities.

Overseeing the company's marketing budget.

Creation and publication of all marketing materials in line with marketing plans.

Planning and implementing promotional campaigns.

Monitor and report on effectiveness of marketing communications.

Working closely with design agencies and assisting with new product launches.

Analyzing potential strategic partner relationships for company marketing.

Driving brand awareness across various categories and products.

Coordinating the creation and delivery of marketing materials and content.

Maintaining a deep understanding of customer needs and monitor their preferences.

Resolving escalated customer issues and customer complaints regarding sales and service.

Providing expertise when setting and adjusting pricing plans and discount rates.

Providing advanced negotiation expertise.

Determining and assign sales quotas, targets, and/or goals.

Developing sales strategies to acquire new customers or clients.

Analyzing sales data on sales results and develop plans to address performance gaps.