Arzu Aliyeva

• Managing marketing campaigns of these brands: Umico Dükan, Bizon, Harika, Berq, Absheron Olive Gardens, ABB mobile, Engin LTD ( Flaminco, Opto)

• Worked closely with production teams during the execution phase of advertising campaigns, ensuring creative elements aligned with client objectives and brand guidelines.
• Mentored junior account executives by sharing industry knowledge and best practices to promote professional growth within the team.
• Negotiated contracts with vendors and clients.
• Planned and prepared advertising and promotional material to increase sales of products or services and work with customers, company officials and advertising agencies.
• Utilized e-mail, social media, radio and TV to highlight products and services.

• Managing several projects of these brands: ETİ Azərbaycan, ABB, Hepsiburada Global, Trendyol Azərbaycan, Vestel, Unilever(Magnum, Pantene, Axe, Clear), Henkel, Kotex, m10 by Pashapay, World Health Organisation (WHO), Million, Pasha Insuarance - GüclüSən project

• ETİ Azerbaijan - Adicto 2023 Lottery (Project management)
• WHO 75th Anniversary (Event management)
• WHO CPR Project (Event management)
• ETİ Back to School (Project management)
• Coordinated with finance departments to ensure accurate billing procedures were followed for each advertising campaign managed.
• Organized regular status meetings with clients to keep them informed of campaign progress, addressing any questions or concerns in a timely manner.
• Collaborated with creative teams to produce high-quality advertisements that met client objectives and exceeded expectations.

• Designed and implemented digital, web and social strategies to align with client business goals.
• Handling all marketing campaigns and projects of these brands: Azərşəkər, Bizim Süfrə, Park Bulvar, Final Yağları, Möcüzə, Supersun, Zeytun Bağları, Kalinka, Dreamland Golf Hotel, Mamam Bakery, Sabis Sun School, Azərbaycan Sənayə Bankı, Şəkəryem
• Managing Youtube projects Azersun / Supersun - Super Analar Azersun / Zeytun Baglari - “Maye qızıl - Rahib Azeri”

• Enhanced audience engagement with the implementation of innovative storytelling techniques and visual elements.
• Negotiated contracts with vendors and service providers to secure favorable terms for production needs.
• Developed schedules for production, editing, and duplication for timely delivery.

• Managing marketing campaigns of "Agro procurement and supply" OJSC, Porsche and AFAQ
• Managing the project of Kapital Bank “Qadın Adına”
• Increased client satisfaction by building strong relationships and addressing their needs promptly.
• Worked cross-functionally with various departments on projects.

• Managed social media accounts for optimal audience engagement and increased online presence.
• Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
• Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
• Managed workflow between staff, coordinating documents, planning, and creative material distribution.
• Managed timelines and budgets for campaign execution, ensuring alignment with strategic objectives.