ARZU HUSEYNOVA
Baku
Summary
- 18 years' experience in developing and executing PR and marketing strategies with the unique ability to understand the ongoing market scenario and customer's trends using exceptional marketing communication skills, including:
- Strategic planning and strategic leadership.
- Decisive: Capable of delivering quick solutions to the marketing challenges.
- Extensive work with all sources of media channels.
- Result oriented: Ability to achieve target within given time. You will find me goal-oriented, good team player, highly motivated, analytical with true helicopter vision
Overview
20
20
years of professional experience
1
1
Certification
Work History
Media Operations Manager
Baku City Circuit Operation Company
11.2022 - Current
- Building the communication between the Baku City Circuit, FIA, and FOM.
- Managing the media accreditation for local press, TV, and media.
- Having full responsibility for the Media Center, Media Accreditation Center, and other media venues.
- Organizing media events, training, and seminars.
- Reporting on local and international accredited media, and media services.
IBC Manager
COP29 Azerbaijan Operating Company
10.2024 - 11.2024
- Coordinating with international broadcasters to meet their technical and logistical needs.
- Ensuring all broadcasting systems function smoothly.
- Providing updates and resolving issues as they arise.
- Regulation of broadcasters' participation at event venues, and ensuring supervision of the filming processes.
Communications Supervisor
Baku City Circuit Operation Company
02.2022 - 11.2022
- Coordinating all public relations activities with international and local media.
- Developing a communications plan, including strategy, goals, and tactics.
- Developing a media relations strategy, seeking high-level placements in print, broadcast, and online media.
- Leveraging existing media relationships, and cultivating new contacts within business and industry media.
- Creating content for press releases, byline articles, and keynote presentations.
- Monitoring, analyzing, and communicating PR results on a quarterly basis, along with appropriate recommendations regarding the communication strategy surrounding them.
- Developing a Corporate Social Responsibility Strategy (CSR)
Marketing Manager / Mass Market
Sinteks Group of Companies
04.2019 - 01.2022
- Developing an ongoing marketing strategy and media plan.
- Tracking and analyzing the performance of advertising campaigns.
- Managing the marketing budget and ensuring that all marketing material is in line with our brand identity.
- Developing social media content.
Deputy Head of International Relations Department
The State Agency on Alternative and Renewable Energy Sources
09.2015 - 04.2019
- To design and deliver the State Agency's media strategy, building and maintaining strategic relationships, and identifying opportunities to improve external impact.
- To maintain strategic partnerships with government and non-government organizations, financial institutions, and investors.
- To manage communications budgets and oversee the creation of public relations strategies.
- To hold the events to enhance the public-private partnership impact (PPP).
Project Manager
Azerbaijan Islamic Solidarity Game Operations Committee
12.2016 - 07.2017
- To further develop, manage, and complete/get approval for the strategy development of the AVCF facility.
- To develop the policies and procedures of the AVCF facility.
- To manage the publication on the digital platform.
- To identify and manage risks, to ensure delivery is on time.
- To track the project's progress, plan, and schedule project timelines.
- Project manager in the Special Projects department/freelancer.
Broadcast and Utilities Manager
The Baku European Games Operation Committee
01.2014 - 01.2015
- To act as the main point of contact for maintaining and updating the content on the Baku 2015 Games Media Extranet Site.
- To ensure that broadcast-related data is kept up to date in the Baku 2015 European Games modeling system.
- To monitor broadcast and utility-related entries and incidents in the committee work order system.
- To prepare correspondence in Azerbaijani and English versions for internal stakeholders, government authorities, and International Sports Broadcasting (ISB).
- Team member in the Games Operations Center (GOC).
- Member of the Broadcast Airspace Management Group.
- Path Forward Ambassador.
Marketing Manager/ Luxury Market
Sinteks Group of Companies
01.2012 - 01.2014
- To develop and deliver marketing and communications strategies for the brands: Emporium concept store, Bisque concept store, and Scoop Emporium.
- To oversee the implementation of the marketing strategy, including campaigns, events, digital marketing, and PR.
- To work closely with the Sales team of the company, enabling them to meet their commercial objectives by providing them with appropriate tools, materials, and presentations.
- To manage social media presence, and direct programs to improve social media reputation and recognition.
- To guide the day-to-day activities of the marketing team.
- To undertake continuous analysis of the competitive environment and consumer trends.
- Analyzed market trends to identify potential opportunities for growth.
PR and Communications manager
United Aid of Azerbaijan
01.2010 - 01.2012
- Company Overview: UK based NGO
- Preparing and implementing PR strategies
- Planning media campaigns
- Overseeing the production of publications, both electronic and manual (e.g
- Websites, leaflets and brochures)
- UK based NGO
- Freelance
International Relations Advisor
Public Television and Radio Broadcasting (ITV)
01.2005 - 01.2012
- The Monitoring of Communications Division led media engagement, including social and online media.
- Developing, writing, editing, and disseminating media-related products, including media advisories and news releases.
- Collaborating with international media institutions and international organizations.
Education
Marketing/Marketing Management - General
Oxford College of Marketing
01-2027
M.D. - International Journalism
Baku State University
07-2008
Bachelor degree - The Faculty of Journalism
Baku State University
07-2005
Skills
- Communications and PR
- Marketing strategy
- Event management
- Media Operations
- Government relations
Certification
- Certificate of Successful Participation in COP29 awarded by the UNFCCC and the COP29 President
- A-degree marketing specialist, NIMA Netherlands International Marketing Academy
- International Leadership Visitor Program Diploma, The United States Department of State
- Planning and Organizing, ADA University Executive Education
- Presentation skills, ADA University Executive Education
- Public Administration International Diploma, The UK
Languages
Azerbaijani
First Language
English
Advanced (C1)
C1
Russian
Upper Intermediate (B2)
B2
Timeline
IBC Manager
COP29 Azerbaijan Operating Company
10.2024 - 11.2024
Media Operations Manager
Baku City Circuit Operation Company
11.2022 - Current
Communications Supervisor
Baku City Circuit Operation Company
02.2022 - 11.2022
Marketing Manager / Mass Market
Sinteks Group of Companies
04.2019 - 01.2022
Project Manager
Azerbaijan Islamic Solidarity Game Operations Committee
12.2016 - 07.2017
Deputy Head of International Relations Department
The State Agency on Alternative and Renewable Energy Sources
09.2015 - 04.2019
Broadcast and Utilities Manager
The Baku European Games Operation Committee
01.2014 - 01.2015
Marketing Manager/ Luxury Market
Sinteks Group of Companies
01.2012 - 01.2014
PR and Communications manager
United Aid of Azerbaijan
01.2010 - 01.2012
International Relations Advisor
Public Television and Radio Broadcasting (ITV)
01.2005 - 01.2012
- Certificate of Successful Participation in COP29 awarded by the UNFCCC and the COP29 President
- A-degree marketing specialist, NIMA Netherlands International Marketing Academy
- International Leadership Visitor Program Diploma, The United States Department of State
- Planning and Organizing, ADA University Executive Education
- Presentation skills, ADA University Executive Education
- Public Administration International Diploma, The UK
Marketing/Marketing Management - General
Oxford College of Marketing
M.D. - International Journalism
Baku State University
Bachelor degree - The Faculty of Journalism
Baku State University
Similar Profiles
Narmin BaghirovaNarmin Baghirova
Grandstand Team Leader at Baku City CircuitGrandstand Team Leader at Baku City Circuit
Ismayil JabrayilovIsmayil Jabrayilov
Volunteer- HOSPITALITY TM at Baku City CircuitVolunteer- HOSPITALITY TM at Baku City Circuit
Samir MammadovSamir Mammadov
HR Workforce Assistant at Formula 1 Baku City CircuitHR Workforce Assistant at Formula 1 Baku City Circuit