Arzu Mustafayeva
Baku
Summary
Marketing leader with comprehensive experience driving impactful campaigns and strategies. Skilled in digital marketing, brand management, and market analysis. Strong focus on team collaboration and delivering measurable results. Adaptable and reliable, excelling in fast-paced, dynamic environments. I have over 20 years of experience in marketing and brand development in Azerbaijan, working with leading companies. I bring deep market knowledge, proven leadership, and a results-driven approach to every project.
Overview
33
33
years of professional experience
1
1
Certification
Work History
Head of Marketing Department
City Catering (CafeCity Group of Restaurants)
02.2021 - Current
- Developed and implemented comprehensive marketing strategies for the restaurant group and catering division
- Managed loyalty programs, seasonal campaigns, and brand communication across all restaurant locations
- Organized regular in-house events and themed shows to enhance guest engagement
- Built and maintained strategic partnerships with brands such as MasterCard, Bolt, Wolt, RedBull, Carlsberg, Chabiant, Savalan, and Meysari for co-branded promotions
- Launched cross-marketing initiatives to drive traffic and increase customer retention
- Oversaw creative direction for advertising, social media, and promotional materials
- Managed annual marketing budget, ensuring efficient allocation across campaigns, events, and digital channels
Head of Marketing Department
Maxi.AZ (Intergal Telekom QSC)
01.2019 - 02.2021
- Developed and executed marketing strategy for a multi-category electronics retail chain
- Oversaw promotional campaigns across telecom, home appliances, and consumer electronics brands
- Led rebranding initiatives and customer experience improvements in-store and online
- Coordinated omni-channel marketing: digital, retail, TV, and OOH
- Managed product launches and seasonal sales across all retail locations
- Built partnerships with global electronics brands for joint promotions and activations (Delonghi, Kenwood, Samsung and etx.)
- Analyzed market trends and customer insights to drive sales and brand loyalty
Head of Marketing Department
Integral Telekom QSC (Distributor of Azercell and Samsung Mobile)
12.2003 - 01.2019
- Head of Marketing at the official distributor of Samsung Mobile and Azercell in Azerbaijan
- Led all marketing operations, including strategic planning and brand management
- Developed and implemented campaigns to promote mobile and telecom products
- Trade promotions, retail activations, and partner engagement programs
- Oversaw regional market development and ensured brand visibility across key locations
- Managed marketing team, coordinated with sales and distribution departments
Marketing Manager (Wella Professional)
Sabina Perfumery and Cosmetics
09.1999 - 12.2003
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Organized and conducted product training sessions and master classes for staff and partners
- Ensured brand presence and awareness in key cities and territories
Cash Department Manager
Ruzu Bank (Nur Bank)
09.1992 - 07.1999
Education
MBA - Marketing Management
Swiss Montreux Business School
Geneve05-2020
Bachelor of Science - Faculty of Music
Moscow State Pedagogical University
Moscow05-1992
Skills
- Advertising campaigns
- Strategic marketing planning
- Brand positioning & development
- Business promotion strategy
- Goal setting and execution
- Effective delegation
- Team leadership and mentoring
- Campaign management (online & offline)
- Budget planning and control
- Market analysis and insights
- Communication and negotiation skills
- Creative thinking & problem solving
- Cross-functional collaboration
Certification
- Moscow International Higher Business School (Institute)under the *Performance Marketing program
- Moscow Business School& Allians group under the *PR Secrets
- Moscow Business School& Allians group under the *Planning of marketing and advertising activities and evaluation of their effectivenesshe
Languages
Russian
Bilingual or Proficient (C2)
Timeline
Head of Marketing Department
City Catering (CafeCity Group of Restaurants)
02.2021 - Current
Head of Marketing Department
Maxi.AZ (Intergal Telekom QSC)
01.2019 - 02.2021
Head of Marketing Department
Integral Telekom QSC (Distributor of Azercell and Samsung Mobile)
12.2003 - 01.2019
Marketing Manager (Wella Professional)
Sabina Perfumery and Cosmetics
09.1999 - 12.2003
Cash Department Manager
Ruzu Bank (Nur Bank)
09.1992 - 07.1999
MBA - Marketing Management
Swiss Montreux Business School
Bachelor of Science - Faculty of Music
Moscow State Pedagogical University
1.Play piano 2.Organization of themed events and private closed events.
I enjoy playing music for myself and close friends in a family setting. I also love organizing themed gatherings, writing scripts, and adding intellectual games and quizzes to make the events more engaging
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