Summary
Overview
Work History
Education
Skills
Affiliations
Accomplishments
Certification
Languages
References
Timeline
Generic
Arzu Salman

Arzu Salman

Baku,Azerbaijan

Summary

Experienced marketing professional with over 8 years of proven success in leading marketing departments across diverse sectors. Expertise in developing and implementing strategic marketing plans to strengthen brand positioning and drive market expansion. Skilled in managing integrated marketing campaigns, digital marketing strategies, and budget allocation to achieve measurable business results. Strong analytical abilities in market research and competitor analysis, complemented by effective communication and team leadership skills. Seeking to leverage my extensive background in marketing to contribute to the growth and success of a dynamic organization.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Marketing Manager

KARABAKH GROUP CONSTRUCTION
08.2023 - Current
  • Strategic Planning: Developed and implemented comprehensive marketing strategies to achieve company objectives.
  • Campaign Management: Planned, executed, and monitored marketing campaigns across various channels (digital, print, events).
  • Brand Management: Managed and enhanced the company's brand presence and reputation.
  • Market Research and Analysis: Conducted market research, analyzed consumer trends, and identified new opportunities.
  • Digital Marketing: Oversaw digital marketing efforts including SEO, SEM, social media, and email campaigns.
  • Budget Management: Managed marketing budgets, allocated funds effectively, and ensured ROI.
  • Team Leadership: Led a marketing team, set goals, and coordinated efforts to achieve targets.
  • Client Relations: Built and maintained relationships with clients, ensuring satisfaction and repeat business.

Head of Marketing

GARDASHLAR MEBEL CJSC
09.2018 - Current
  • Comprehensive Marketing Strategy Development: Spearhead the development and implementation of 360-degree marketing strategies to enhance brand visibility and drive sales growth.
  • Budget Allocation and Management: Successfully manage marketing budgets, ensuring optimal allocation of resources and maximizing ROI.
  • Market Analysis and Strategic Planning: Conduct thorough market analysis, identify market trends, and formulate strategic initiatives to capitalize on emerging opportunities.
  • Product Launch and PR Management: Lead successful product launches, creating impactful PR campaigns to effectively position new offerings in the market.
  • Team Leadership and Project Management: Direct cross-functional teams, set clear objectives, and oversee project execution to achieve business objectives and exceed targets.
  • Sales-Driven Marketing Campaigns: Develop and execute targeted marketing campaigns that effectively drive traffic and increase conversion rates, contributing to overall sales growth.
  • Market Position Strengthening Initiatives: Initiate and execute new projects to strengthen Gardashlar Mebel's market position, enhancing brand equity and market share.
  • Client Communication: Experienced in understanding client needs and expectations, ensuring responsive communication and delivering exceptional service.
  • Cross-Cultural Communication: Adapt at communicating across cultures, recognizing cultural nuances and ensuring messages are culturally sensitive and effective.
  • Written Communication: Strong writing skills for crafting clear and persuasive communications, including emails, reports, and marketing materials.

Marketing Unit Manager (Contractual)

Baku Building Construction
Baku
02.2018 - 04.2022
  • Strategic Planning and Management: Developed and managed marketing strategies, identified target markets, and coordinated marketing activities.
  • Brand Development and Management: Formulated company brand strategies and enhanced brand awareness.
  • Team Management and Coordination: Led the marketing team, delegated tasks, and ensured completion of objectives.
  • Digital Marketing Management: Planned and executed SEO, SEM, social media management, and other digital marketing activities.
  • Customer Relationship Management: Developed customer relationship strategies and improved customer satisfaction.

Campaign Manager Marketing (contractual)

NOOR TRAVEL
Baku
10.2018 - 07.2020
  • Planning and Management of Marketing Campaigns: Designing and executing marketing campaigns for new products or services offered by Noor Travel.
  • Target Audience Analysis and Segmentation: Identifying potential customer profiles and developing campaign strategies tailored to target audiences.
  • Message Creation and Communication: Crafting compelling messages for campaigns, preparing campaign materials, and disseminating them across media channel
  • Monitoring and Analysis of Campaign Performance: Tracking campaign results, measuring performance, and reporting on outcomes; optimizing strategies as needed.
  • Collaboration and Coordination: Ensuring successful campaign execution by collaborating with internal teams (e.g., sales, operations) and external agencies.

Account Manager (Contractual)

AYSBERG CONSTRUCTION
Baku
01.2019 - 11.2019
  • Customer Relationship Management: Managed strategic customer relationships for Aysberg Construction, understanding client needs and providing solutions.
  • Sales and Revenue Growth: Increased sales and achieved revenue targets by offering tailored solutions to customer needs.
  • Project Management and Coordination: Managed client projects, tracked project progress, and coordinated with project teams.
  • Proposal Preparation and Presentation: Prepared and presented proposals according to client requirements, managing negotiation processes.
  • Reporting and Analysis: Monitored sales performance, prepared reports, and identified strategic development opportunities.
  • Team Collaboration: Collaborated with internal and external teams to ensure projects were completed on time and within budget.

Product Marketing Manager

COFFEAPHORA
Baku
06.2017 - 05.2019
  • Develop and execute strategic marketing plans to drive product awareness, adoption, and revenue growth.
  • Conduct market research to identify customer needs, market trends, and competitive landscape.
  • Collaborate with cross-functional teams including product management, sales, and design to develop product messaging, positioning, and go-to-market strategies.
  • Create compelling marketing collateral such as product datasheets, case studies, presentations, and website content.
  • Plan and execute product launches, ensuring all stakeholders are aligned and prepared.
  • Analyze marketing metrics and customer feedback to optimize campaigns and product messaging.
  • Lead product training sessions for internal teams and external partners.
  • Stay updated on industry developments and emerging trends to inform marketing strategies.

Senior Marketing Manager

Nömrə 1 Tədris Mərkəzi
Baku
09.2016 - 09.2017
  • Strategic Management: Developed and managed the marketing strategy for the education center, aligning marketing tactics with customer needs and goals.
  • Brand Development and Positioning: Established strategies for brand positioning to support our products and services.
  • Team Collaboration: Worked collaboratively with other members of the marketing team to implement marketing strategies. Monitored and analyzed the outcomes of marketing campaigns. Evaluated the effectiveness of marketing campaigns applied to potential customers
  • Strategic Planning: Developed and managed both long-term and short-term marketing strategies
  • Data Analytics: Used data analytics to evaluate the performance of marketing campaigns.
  • Development Programs: Experience with customer relationship management programs and CRM systems.

Education

Innovation Management

European Institute of Leadership And Management
Irland
06-2024

Bachelor of Science - Diplomacy

Western Caspian University
Baku
06-2021

Skills

  • Digital Marketing
  • PeopleSoft
  • Marketing campaign management
  • Partnership Marketing
  • Partnership Development
  • Public and Media Relations
  • Budget Administration
  • Advertising Management
  • Brand-building strategies
  • Marketing Analytics
  • Project Management
  • KPI Tracking
  • Creative Direction
  • SEO Optimization
  • Strategic Planning
  • Go-to-market strategy development
  • Market Analysis
  • Brand Development
  • Marketing campaign development
  • Marketing campaigns
  • Corporate Communications
  • Product Development
  • Campaign Management
  • Teamwork and Collaboration
  • Targeting
  • Effective Communication
  • Time Management
  • Sales Leadership
  • Marketing initiatives
  • Campaign Planning
  • Digital Marketing Management
  • Market Research and Analysis
  • KPI Management
  • Google Adwords
  • Relationship Building
  • Multichannel marketing
  • Email marketing campaigns
  • Brand strategy
  • Marketing Strategies
  • Brand Management
  • Resource Management
  • Change Implementation
  • New product delivery

Affiliations

Photography, Alpinism.

Accomplishments

I have been recognized with various awards by the companies I have worked for.

Certification

Project Management, Budget Project Management, Inclusive Management, Marketing Communications, Digital Transformation, Business Analysis, Product Management, Change Management, Innovation and Marketing, Innovation Management, Essential Management Skılls

Languages

Azerbaijani
First Language
English
Intermediate (B1)
B1
Turkish
Proficient (C2)
C2

References

References available upon request.

Timeline

Marketing Manager

KARABAKH GROUP CONSTRUCTION
08.2023 - Current

Account Manager (Contractual)

AYSBERG CONSTRUCTION
01.2019 - 11.2019

Campaign Manager Marketing (contractual)

NOOR TRAVEL
10.2018 - 07.2020

Head of Marketing

GARDASHLAR MEBEL CJSC
09.2018 - Current

Marketing Unit Manager (Contractual)

Baku Building Construction
02.2018 - 04.2022

Product Marketing Manager

COFFEAPHORA
06.2017 - 05.2019

Senior Marketing Manager

Nömrə 1 Tədris Mərkəzi
09.2016 - 09.2017

Innovation Management

European Institute of Leadership And Management

Bachelor of Science - Diplomacy

Western Caspian University

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Arzu Salman