Asad Abbasbayli
Summary
With 5 years of experience in product and digital marketing, I specialize in creating tailored strategies to boost market share, elevate brand awareness, and drive revenue growth. My expertise in data-driven approaches has consistently led to significant improvements in profitability.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Product Marketing Manager
Samsung Electronics Caucasus Company Baku
05.2023 - Current
- Developed product positioning and messaging for Samsung's home appliances product line.
- Built integrated marketing strategies resulting in 20% increase in premium home appliance product sales.
- Worked closely with local and global cross-functional teams of 5 agencies, 7 partners and international HQs.
- Presented local market best cases in regional CIS workshops to large audiences.
- Reported bi-weekly and monthly project results to senior leadership and other company stakeholders.
Digital Marketing Manager
Samsung Electronics Caucasus Company Baku
07.2022 - Current
- Participated in closely planning and execution of local website, paid and social media strategies.
- Set KPI goals and made budget planning across different campaigns resulting in 15% efficiency.
- Created personalized SEO schemes and increased website's organic traffic share by 35% in one year.
- Landed end-to-end analytics project to connect online sales data within partner channels and optimized budget allocation.
Digital Marketing Analyst
Ante Technologies LLC
04.2021 - 07.2022
- Created and managed 2 Ad Campaigns on Google and 3 campaigns on Microsoft Ads within online gaming industry.
- Built PPC campaigns with up to 40% profit rates in UK gaming market.
- Worked and connected with 25 global affiliate partners and negotiated optimal sales deals.
- Analyze all data obtained from campaigns on weekly and monthly basis and optimized costs by 30%.
Sales Manager's Assistant
Nina Firm, Grafika
08.2015 - 02.2017
- Worked in sales and supervised 4 new employees.
- Analyzed monthly sales figures for brands and track trends.
- Manage supply and delivery between 2 warehouses and 4 shops.
Education
Master of Arts - Management
Ca' Foscari University
Venice, Italy07.2020
Master of Arts - Erasmus Program
Bogazici University
Istanbul, Turkey12.2019
Bachelor of Arts - Management
University of Economics
Baku, Azerbaijan07.2018
Skills
- Leadership
- Communication
- Creativity
- Storytelling
- Marketing Strategy
- Go-To-Market Plans
- Marketing Analytics
- Website Strategy
Certification
- Google Ads Fundamental
- Venezia da Vivere - Slow Fashion Project
- Baku European Games Volunteering
Languages
Hobbies
- Drawing
- Pottery
- Reading
- Heavy lifting
Timeline
Product Marketing Manager
Samsung Electronics Caucasus Company Baku
05.2023 - Current
Digital Marketing Manager
Samsung Electronics Caucasus Company Baku
07.2022 - Current
Digital Marketing Analyst
Ante Technologies LLC
04.2021 - 07.2022
Sales Manager's Assistant
Nina Firm, Grafika
08.2015 - 02.2017
Master of Arts - Management
Ca' Foscari University
Master of Arts - Erasmus Program
Bogazici University
Bachelor of Arts - Management
University of Economics
- Google Ads Fundamental
- Venezia da Vivere - Slow Fashion Project
- Baku European Games Volunteering
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