Avi Kulawy

CVS Health acquired Signify Health to expand the value-based care platform that uses advanced analytics and other technology to shift health services toward the home.

• Using SQL in Snowflake, PowerBI, Adobe Analytics and Looker to drive insights and dashboards enabling stakeholders to monitor business performance effectively.
• Working with various stakeholder groups including Product, Operations, Client Services, Provider Logistics and Member Engagement to collect and scope business requirements, deliver key insights, analysis, business intelligence dashboards.
• Working with Data, Engineering and Product to integrate new data sources from third parties and partners in order to create net new metrics and measurement.
• Using Snowflake coding in SQL to mine data and develop source code from hundreds of databases, tables and views.
• Creating views in Snowflake to feed near real-time visualization in PowerBI while leveraging DAX for dynamic dashboards experiences for end users.
• Using statistical testing through A/B, regression analysis, t-test and others to deliver probability driven insights.
• Working as key analytics stakeholder for testing new products, enhancements and pilots in order to drive decisions on scalability.
• Collaborating on code and QA with Azure DevOps and Git.
• Using BigQuery to pipe Adobe Analytics web data into Snowflake to create end-to-end UX funnel analysis for scheduling product

• Working across consumer experience, operations, and client success teams to measure multi-channel consumer engagement initiatives across email, SMS, direct mail, interactive voice response, call center, and other homegrown digital products.

• Synthesizing and querying data in Snowflake and MSSM with data ingested from third parties, Google Analytics/BigQuery and client health care data to develop models and dashboards in Looker and PowerBI. Generating ad-hoc analysis to understand, optimize and report on Consumer Experience to internal stakeholders and clients. Servicing tier 1 Health Insurance clients such as Humana, Optum, Aetna and others.

• Create, build and deliver regular and ad-hoc reporting across all engagement channels to optimize engagement strategy and demonstrate financial impact to overall business.

• Building mixed-channel attribution, segmentation and targeting strategy to optimize against.

• Manage and test programs through customer segmentation, personalization, A/B testing, tiered promotional offers and triggered campaigns.

• Support vendor data-management sharing and ETL and pilots supporting the Consumer Experience.

• Function as day-to-day point of contact for operations, product, and technology partners.

• Managed digital marketing campaigns across all digital channels including website, social media, video, fundraising, email, paid-media for acquisition, retention, engagement, fundraising online with corresponding channel reporting. Leveraged best-in-class digital technologies to drive execution.

• Developed tracking measurement plan, implemented Google Tag Manager, Google Optimize and Google Analytics tracking on new website with custom event, e-commerce and conversion tracking configurations including testing and deployment.

• Developed digital measurement strategy, established KPI and Omnichannel reporting dashboards leveraging web-data, CRM data, paid-media data and third party platform data.

• Quarterly and yearly deep dive reporting and insights into digital customer behavior, segmentation analysis, mixed-media and life-time value analysis.

• A/B testing across content , email, and paid-media. Provided and found actionable marketing insights for improved user-experience, paid-media and conversion optimization.

• Managed digital technology system's, content and configurations on website, email campaigns, e-commerce, online fundraising including donation forms and event registration, peer-to-peer and social media and more.

• Researched, migrated and implemented new digital technology solutions to meet organizational requirements including website rebuild migration, new digital e-marketing, eCRM and fundraising platforms, social fundraising, campaign micro-sites, event registration solutions, surveys and forms, streaming/broadcasting/multi-casting, digital video engagement, and peer-to-peer.

• Increased organic social media growth and engagement, specifically on Instagram by 3600% within 3 years through data-driven strategy. Implemented native-to-platform peer-to-peer fundraising tools on Facebook and Instagram.

Fountain of Life is a NGO financed and directing by UNICEF that provides counseling and support to victims of sexual trauma across Malawi. UNICEF requested Fountain of Life to develop data tracking and reporting on current and future progress.

• Developed new, standardized field patient intake forms to streamline data accuracy and reporting.

• Created new and improved health field data surveys for improved collection methodologies.

• Cleaned existing reporting mechanisms, reduced metrics and identified KPIs for improved insights.

• Improved reporting dashboards for stakeholder and donor presentation.

• Managed logistics, booking, merchandise supply-chain, accounting and marketing across over 25 countries.

• Point of contact and liaison with local agencies while touring across North America, Europe, South Africa, Japan, Korea, Thailand, Philippines, Malaysia, Singapore, Indonesia, Mexico, Brazil, Colombia, Chile, Argentina, Peru, Iceland, Australia and New Zealand.

• Lead on implementation and deployment of analytics and data tracking for BN e-commerce website and digital marketing channels (SEM, SEO, Display, Newsletter/Email, Paid Social, Etc.).

• Integrated CRM, website and social customer segment into one data source point for audience building, dynamic remarketing, email campaigns and acquisition initiatives.

• Developed and implemented new digital marketing tracking structure.

• Devised automated reporting mechanisms.

• Provided ongoing ad-hoc insight analysis with focus on enhancing on-site experience.

• Supported Marketing, Merchandising and Product teams to optimize acquisition initiatives, retention and improved customer journey.

• Provided cross-channel, cross-device analysis, marketing attribution and ROI analysis.

• Leveraged Social Media listening to analyze and inform improved social content and strategy.

Provided daily, month, quarterly and yearly reporting, analytics and insights working on the Comcast account.

• Digital media and site analytics across all digital channels; search, display, mobile & social on LVMH fashion and spirit brands. Including branding/awareness, acquisition and DR/E-commerce campaigns.

• Reporting through Tableau and analyzed offering insights to optimize digital marketing campaigns. Generated hundreds of in depth reports per year.

• Performed high level and advanced analysis utilizing attribution modeling, market mixed modeling, creative testing, forecasting and many other analysis leveraging proprietary and industry analytics solutions.

• Researched and reported on audience segments and profiles. Built profiles on demographics of interest.

• Analyzed, optimized and reported on web-traffic using and user experience across multiple websites and blogs using Google Analytics.

• Provided analytics reporting and insights/optimizations for Paid Twitter Ads and Facebook Ads.

• Provided analytics, reporting and insights/optimizations for Google AdWords and Google Content Network.

• Produced social media analysis and audits using Radian6 and proprietary technologies.

• SMA clients include: Sony, Starkist Tuna, Balance Bar and others.

• Wrote pre-qualifying, pre-program and post-program surveys for network members.

• Analyzed survey data and aggregating social media metrics.

• Created reports, charts/graphs and overall campaign analysis for clients.

• Survey and data analysis clients: BIC, Country Crock, Florida’s natural, Dr. Scholls, Green Mountain Coffee, GUM, Schick, McCormick Zatarains and others.

• Premium Pay-Per-Click Ad Network, Publisher outreach and acquisition of inventory and remnant campaigns for the network.

• New ad technology sales and implementation.

• Maintain client relations, account performance optimization and account management.

• Research and reported on audience segments and profiles. Deep dive into the profile of demographics of interest.

• Analyzed, optimized and reported on web-traffic and user experience across multiple websites and blogs.

• Paid Tweet analytics reporting and insights/optimizations.

• Paid Facebook Post analytics, reporting and insights/optimizations.

• Google AdWords and Google Content Network analytics, reporting and insights/optimizations.