Aydan Maharramova
Baku
Overview
5
5
years of professional experience
Work History
Product Marketing Process Owner
Kapital Bank ASC
10.2023 - Current
- Lead and inspire a collaborative product marketing chapter
- Provide mentorship and professional development
- Develop and execute marketing strategies
- Oversee cross-channel campaign planning and execution
- Ensure alignment with brand messaging
- Collaborate with sales, product, and customer support
- Facilitate effective communication
- Share marketing insights and conduct team training
- Use analytics to optimize campaign performance
Personalization Use-Case Lead
Kapital Bank ASC
06.2022 - 10.2023
- Use-case design formation & preparation for experiment
- Determine key campaign aspects: goal, expected result (KPI), personalization object and model view
- Correctly collect data for personalization model building
- Conducting experiment
- Formation of a personal obligations model
- Launch a pilot with personalized offers
Campaign Value Manager
Kapital Bank ASC
09.2021 - 06.2022
- Creating mass and targeted campaigns to increase cross-sell sales
- Managing campaigns throughout customer lifecycle
- Monitoring and tracking campaigns' performance to ensure
- effectiveness of communication
- Identifying market trends and preparing relevant product ideas
- Translating analytics into clear insights
Marketing Specialist
Ferrum Capital
01.2021 - 09.2021
- Conduct marketing research in the same sphere
- Project initiation, planning, and coordination
- Managing and supervising website content
- Trained, coached, and supervised new staff members
- Supervised and delegated tasks to teams
Internship
Unibank
06.2019 - 08.2019
- Created bank accounts for new customers
- Assessed the creditworthiness of customers
- Made international money transactions and documented them in the banking system
- Processed a range of documentation and entered information into databases
Education
Bachelor of Arts - Bachelor of Businesses Administration
Sabanci University
Istanbul, Turkey06.2020
Associate of Arts -
Baku European Lyceum
Baku, Azerbaijan06.2015
Skills
- Communication skills
- Teamwork
- Problem solving
- Adaptability
- Time Management
- Leadership
- Creativity
- Initiative
- Organization skills
- Attention to detail
Languages
Azerbaijani
Native language
Russian
Proficient
C2
English
Advanced
C1
Turkish
Proficient
C2
Computer skills
- Office Productivity Software
- Excel (Advanced functions, PivotTables, Charts)
- Tableau
- Basic MySQL
Timeline
Product Marketing Process Owner
Kapital Bank ASC
10.2023 - Current
Personalization Use-Case Lead
Kapital Bank ASC
06.2022 - 10.2023
Campaign Value Manager
Kapital Bank ASC
09.2021 - 06.2022
Marketing Specialist
Ferrum Capital
01.2021 - 09.2021
Internship
Unibank
06.2019 - 08.2019
Bachelor of Arts - Bachelor of Businesses Administration
Sabanci University
Associate of Arts -
Baku European Lyceum