Overview
Work History
Education
Skills
Languages
Computer skills
Timeline
Generic
Aydan Maharramova

Aydan Maharramova

Baku

Overview

5
5
years of professional experience

Work History

Product Marketing Process Owner

Kapital Bank ASC
10.2023 - Current
  • Lead and inspire a collaborative product marketing chapter
  • Provide mentorship and professional development
  • Develop and execute marketing strategies
  • Oversee cross-channel campaign planning and execution
  • Ensure alignment with brand messaging
  • Collaborate with sales, product, and customer support
  • Facilitate effective communication
  • Share marketing insights and conduct team training
  • Use analytics to optimize campaign performance

Personalization Use-Case Lead

Kapital Bank ASC
06.2022 - 10.2023
  • Use-case design formation & preparation for experiment
  • Determine key campaign aspects: goal, expected result (KPI), personalization object and model view
  • Correctly collect data for personalization model building
  • Conducting experiment
  • Formation of a personal obligations model
  • Launch a pilot with personalized offers

Campaign Value Manager

Kapital Bank ASC
09.2021 - 06.2022
  • Creating mass and targeted campaigns to increase cross-sell sales
  • Managing campaigns throughout customer lifecycle
  • Monitoring and tracking campaigns' performance to ensure
  • effectiveness of communication
  • Identifying market trends and preparing relevant product ideas
  • Translating analytics into clear insights

Marketing Specialist

Ferrum Capital
01.2021 - 09.2021
  • Conduct marketing research in the same sphere
  • Project initiation, planning, and coordination
  • Managing and supervising website content
  • Trained, coached, and supervised new staff members
  • Supervised and delegated tasks to teams

Internship

Unibank
06.2019 - 08.2019
  • Created bank accounts for new customers
  • Assessed the creditworthiness of customers
  • Made international money transactions and documented them in the banking system
  • Processed a range of documentation and entered information into databases

Education

Bachelor of Arts - Bachelor of Businesses Administration

Sabanci University
Istanbul, Turkey
06.2020

Associate of Arts -

Baku European Lyceum
Baku, Azerbaijan
06.2015

Skills

  • Communication skills
  • Teamwork
  • Problem solving
  • Adaptability
  • Time Management
  • Leadership
  • Creativity
  • Initiative
  • Organization skills
  • Attention to detail

Languages

Azerbaijani
Native language
Russian
Proficient
C2
English
Advanced
C1
Turkish
Proficient
C2

Computer skills

  • Office Productivity Software
  • Excel (Advanced functions, PivotTables, Charts)
  • Tableau
  • Basic MySQL

Timeline

Product Marketing Process Owner

Kapital Bank ASC
10.2023 - Current

Personalization Use-Case Lead

Kapital Bank ASC
06.2022 - 10.2023

Campaign Value Manager

Kapital Bank ASC
09.2021 - 06.2022

Marketing Specialist

Ferrum Capital
01.2021 - 09.2021

Internship

Unibank
06.2019 - 08.2019

Bachelor of Arts - Bachelor of Businesses Administration

Sabanci University

Associate of Arts -

Baku European Lyceum

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Aydan Maharramova