Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic

Aydan Panahova

Summary

Strategic and creative brand marketing professional with diverse experience in brand communications, marketing coordination, and fashion entrepreneurship. Leading marketing efforts at a local restaurant chain while managing a fashion brand with international retail presence. Demonstrated ability to develop impactful campaigns, build strong partnerships, and increase brand visibility. Enthusiastic about fashion, visual storytelling, and purposeful branding.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Marketing Manager

Pizza Mizza
10.2024 - Current
  • Leads coordination with outsourced marketing agency: defines campaigns, approves visual content, prepares creative briefs, and supervises monthly photo/video productions.
  • Manages influencer partnerships from selection to execution, driving brand awareness and campaign performance.
  • Develops and promotes cashback-based loyalty program, leveraging influencer marketing and omnichannel promotion.
  • Oversees production and rollout of offline marketing assets (billboards, monitors, POS, in-store visuals), ensuring brand consistency across 13 branches and citywide placements.
  • Analyzes campaign performance and sales data to optimize future marketing initiatives.

Founder and Creative Director

THE NOISE
11.2020 - Current
  • Founded and scaled a contemporary fashion brand with retail presence in Baku, Moscow, and Tashkent.
  • Developed brand identity, campaign concepts, and visual content strategy across all channels.
  • Managed communications with concept stores and secured retail placements internationally.
  • Oversaw production cycles, from sketch to final product, ensuring premium quality.
  • Directed influencer collaborations, pop-up events, and marketing activations.

Store Manager

STOCK Concept Store
06.2022 - 08.2023
  • Maintained high visual merchandising standards to enhance customer experience.
  • Developed and executed business strategies that expanded customer base and increased store traffic, achieving sales targets.

Sales Manager / Training Coordinator

HRC
08.2019 - 07.2020
  • Led B2B sales of corporate training services, exceeding revenue targets by 20%.
  • Organized and coordinated corporate training events, managing all aspects of planning and execution.
  • Built and maintained strong client relationships to support long-term partnerships.

Senior Sales Specialist

Ders Evi / Gilan Holding
12.2015 - 08.2019
  • Top-performing sales specialist; secured 10,000 AZN contract with SOCAR Trade.
  • Mentored new hires and supported marketing alignment.
  • Collaborated with cross-functional teams to align sales efforts with marketing initiatives, driving growth.

Education

Bachelor's Degree - International Economics

Baku State University
06-2015

Skills

  • Brand strategy development
  • Strategic influencer partnerships
  • Project management expertise
  • Visual Direction & Content Planning
  • Offline marketing strategies
  • Office software utilization skills
  • Visual concept development
  • Market competitor analysis
  • Trend analysis in fashion
  • Sustainable development initiatives
  • Effective relationship management

Certification

  • Personal Stylist Certificate – MODEISME (2023-10)
  • INSIDE LVMH Certificate – LVMH (2023-11): Creation & Branding, Retail & Customer Experience

Languages

Azerbaijani (native)
Russian (fluent)
English (fluent)

Timeline

Marketing Manager

Pizza Mizza
10.2024 - Current

Store Manager

STOCK Concept Store
06.2022 - 08.2023

Founder and Creative Director

THE NOISE
11.2020 - Current

Sales Manager / Training Coordinator

HRC
08.2019 - 07.2020

Senior Sales Specialist

Ders Evi / Gilan Holding
12.2015 - 08.2019

Bachelor's Degree - International Economics

Baku State University

Similar Profiles

CREATE PROFILE
Aydan Panahova