Ayla Gasimova
Summary
Strategic and customer-focused professional with a passion for delivering innovative, user-centric products. Skilled in market analysis, digital advertising, and brand management, with a strong ability to drive seamless, impactful experiences for customers. Recognized for leveraging communication, teamwork, and adaptability to develop and implement strategies that enhance customer satisfaction and drive business growth. Enthusiastic about creating products that simplify users' lives while achieving measurable results.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Product Owner
RabitaBank
10.2024 - Current
- Partnered with cross-functional teams (designers, developers, legal experts) to align the product vision with compliance standards and customer-centric goals, ensuring seamless collaboration and efficient delivery
- Conducted data-driven research to prioritize the product backlog, focusing on high-impact features that enhance user satisfaction and drive engagement
- Developed a metric-driven feedback loop, using real-time data on user behavior and feature performance to identify gaps, and continuously optimize the product experience
- Integrated customer insights from support teams into the product roadmap, proactively addressing user concerns, and continuously improving the customer experience
Scrum Master
Kapital Bank
02.2023 - 10.2024
- Participated in feature design discussions offering insights from an Agile perspective when necessary
- Secured continuous project scope alignment with business objectives and made modifications to enhance effectiveness toward intended results
- Maintained product backlogs, ensuring that items are well defined and prioritized based on business value
- Tracked metrics related to sprint performance and identified areas of improvement for future sprints
Online Advertising Specialist
Majorel Polska
11.2021 - 07.2022
- Tracked performance metrics such as click-through rates and cost per acquisition to evaluate campaign effectiveness
- Optimized existing campaigns to maximize ROI by making adjustments based on findings from data analysis
- Researched current trends in the industry to ensure campaigns stayed up-to-date with best practices
- Successfully executed advertising campaigns across diverse channels, including search engines, social media platforms, and mobile devices
Education
Master of Arts - Communication Management
University of Wroclaw
07.2023
Bachelor of Arts - Translation (Russian-Spanish)
Azerbaijan University of Languages
06.2021
Skills
- Business analysis
- Problem resolution
- Customer empathy
- Risk management
- Design thinking
- Critical thinking
- Product backlog management
- Root-cause analysis
Certification
- PMI Agile Certified Practitioner (PMI-ACP)
- Professional Scrum Master
Languages
Russian
Proficient
C2
English
Advanced
C1
Spanish
Upper intermediate
B2
Timeline
Product Owner
RabitaBank
10.2024 - Current
Scrum Master
Kapital Bank
02.2023 - 10.2024
Online Advertising Specialist
Majorel Polska
11.2021 - 07.2022
Bachelor of Arts - Translation (Russian-Spanish)
Azerbaijan University of Languages
- PMI Agile Certified Practitioner (PMI-ACP)
- Professional Scrum Master
Master of Arts - Communication Management
University of Wroclaw
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