Summary
Work History
Education
Skills
Websites
Languages
Languages
Timeline
Generic
AYNUR FARAJOVA

AYNUR FARAJOVA

Baku

Summary

Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.

Work History

Trade Marketing Manager

VEYSELOGLU LLC
  • Optimized point-of-sale campaigns to engage consumers for traffic-generation and sales conversion.
  • Developed and implemented trade marketing strategies to increase brand awareness and drive sales growth.
  • Analyzed consumer data from POS systems to optimize product placements and shelf visibility.
  • Negotiated discounts or other incentives with retailers for better placement of merchandise in stores.
  • Developed relationships with key customers to understand their needs and maximize ROI of trade marketing initiatives.
  • Managed budget allocations for trade promotions across channels.

Marketing and PR manager

VEYSELOGLU LLC
  • Organized press trips and coordinated media attendance at events.
  • Built and maintained corporate image, brand and identity.
  • Conducted market research to inform PR strategy development.
  • Coordinated positive media interviews and events sponsorships.
  • Supervised PR staff, interns, and external agency partners.
  • Secured speaking engagements at high-profile events for executives.
  • Managed media relations, press releases, and news conferences.
  • Produced films and other video products, regulating distribution and operating film library.
  • Established and maintained working relationships with clients, government officials and media representatives.
  • Coordinated events, sponsorships, and community outreach programs.
  • Built and updated crisis communication plans to handle diverse situations.

Trade Marketing Manager/ Marketing Analytic

OBA (Veyseloglu)
  • Developed and used specific methodologies for collecting and analyzing marketing data.
  • Utilized statistical software to analyze large datasets efficiently.
  • Compiled targeted or exhaustive marketing data based on needs of specific research projects.
  • Leveraged marketing data to forecast marketing campaign success and sales trends.
  • Conducted primary and secondary market research to identify trends.
  • Conducted SWOT analysis to assess company positioning in the market.
  • Monitored, evaluated, and reported on campaign performance metrics.
  • Sourced marketing data from existing sources, keeping costs down and diversifying streams for maximum usefulness.

Brand Manager

Modern Group
  • *Crafting strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
    * Preparing and managing monthly, quarterly and annual budgets for the Marketing department
    * Seting, monitoring and reporting on team goals
    * Designing branding, positioning and pricing strategies
    * Ensuring the brand message is solid and consistent across all channels and marketing efforts (like events, email campaigns, web

    Brands: Vita1000, Azgranata Wines, Vita1000 waters*Crafting strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
    * Preparing and managing monthly, quarterly and annual budgets for the Marketing department
    * Seting, monitoring and reporting on team goals
    * Designing branding, positioning and pricing strategies
    * Ensuring the brand message is solid and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
    * Analyzing the consumer behavior and determining customer personas
    * Identifying opportunities to reach new market segments and expand market share
    * Crafting quarterly and annual hiring plans
    * Monitoring competition (acquisitions, pricing changes and new products and features)
    * Coordinating sales and marketing efforts to boost brand awareness
    * Participating in the quarterly and annual planning of company objectives

    Brands: Vita1000, Azgranata Wines, Vita1000 waters

Art Director

McCann Istanbul
  • Managed art department budget, negotiating contracts with vendors.
  • Conferred with clients to determine objectives, budget and background information.
  • Mentored junior designers, fostering skill development and growth.
  • Directed the creation of trade show displays for maximum impact.
  • Worked with creative directors to develop design solutions.
  • Translated marketing objectives into creative strategies, designs and plans.
  • Analyzed market trends and competitors to inform design decisions.

Midterm Venue and City Look Designer

BEGOC
  • I have worked a part of the Look Team of Baku 2015 First European Games Committee. My main work was about delivering look design artworks for the Flag Square Venue (Crystal Hall). Working largely on the venues used for Baku 2015 and applied the 'look' of the games to 5 of the 6 venues, generating multiple bespoke pieces of artwork for each venue. I also worked on the City Look project for Baku, Minghachevir and Ganja which I reckon it was entirely big experience for me.
  • Worked closely with production teams on execution of designs.
  • Examined new relationships between design concepts and ideas to further develop products and services.

Trade Marketing Manager

ENGIN TRADE
  • Analyzed market trends to identify new business opportunities.
  • Planned and facilitated meetings to share marketing plans and explain future business goals.
  • Analyzed consumer behavior data to inform marketing strategies.
  • Sourced marketing data from existing sources, keeping costs down and diversifying streams for maximum usefulness.
  • - Developing trade marketing strategies aligned with the brand strategy
    - Acting as the key liaison between product development and buyers
    - Maintaining customer relationships for future purchases
    - Cultivating programs that ensure products sell in-store

    Brands: ACE, Comet, Wella, Adidas

Marketing Specialist

Modern Group

Graphic Designer

McCann Erickson Baku
  • Coordinated with copywriters on text placement and content formatting.
  • Used digital camera to produce layout prints for clients.
  • Prepared instructions and guidance for workers assembling final layouts for printing.

Brand Manager/ Sn. Art Director

DreamBox Visual Com.
  • Reviewed illustrative material to determine conformance to standards and specifications.
  • Utilized Adobe Creative Suite for efficient design execution and editing.
  • Created custom illustrations or other graphic elements.
  • Collaborated with cross-functional teams to drive cohesive messaging.

Education

Advertising and Brand Management

Bahçeşehir University (BAU) (M.D.)
01.2018

Biotechnology engineering

Azerbaijan State Oil Academy
01.2008

160 Gymnasia
01.2004

Human Behavior Science

Liverpool University (PH.D(c)) (online)

Skills

  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign
  • Microsoft Office
  • SAP
  • Multitasking
  • Conflict Resolution
  • Team building
  • Product development
  • Brand development
  • Marketing and advertising
  • Market Analysis
  • Public and Media Relations

Languages

English (Proficiency)

Russian (Intermediate)

Turkish (Proficiency)

Languages

Azerbaijan
First Language

Timeline

Trade Marketing Manager

VEYSELOGLU LLC

Marketing and PR manager

VEYSELOGLU LLC

Trade Marketing Manager/ Marketing Analytic

OBA (Veyseloglu)

Brand Manager

Modern Group

Art Director

McCann Istanbul

Midterm Venue and City Look Designer

BEGOC

Trade Marketing Manager

ENGIN TRADE

Marketing Specialist

Modern Group

Graphic Designer

McCann Erickson Baku

Brand Manager/ Sn. Art Director

DreamBox Visual Com.

Advertising and Brand Management

Bahçeşehir University (BAU) (M.D.)

Biotechnology engineering

Azerbaijan State Oil Academy

160 Gymnasia

Human Behavior Science

Liverpool University (PH.D(c)) (online)

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AYNUR FARAJOVA