Aynura Aliyeva

Provide training two directions for MBA students, including Marketing communication and Digital marketing in the field of Culture and Arts.

Providing training based on the DMI's Digital Marketing Professional program. The program covered by Social Media Marketing, Paid Search (PPC) using Google Ads, Email Marketing, Analytics with Google Analytics, Content Marketing, Search Engine Optimization (SEO), Display and Video Advertising, Website Optimization, Digital Marketing Strategy.

To coordinate backlog of digital marketing team.

• Media planning
• Budget planning
• Digital activities
• Influencer communication

• Last responsible of the marketing department
• Managing marketing department and the team
• Evaluating and developing marketing strategy and marketing plan
• Planning, directing, and coordinating marketing efforts
• Coordinating marketing projects from the start to the finish

• Preparing media plan & digital marketing strategy and following the results
• Plan and execute all digital marketing, including SEO/SEM, marketing database, social media and display advertising campaigns
• Managing customer accounts on all digital platforms, organizing influencer activities
• Evaluated performance statistics, monitored and optimized advertising campaigns using Google and Facebook.

• Managing e-commerce content creator team
• Optimize SEO for the e-commerce platform
• Research competitor and market/industry trends
• Optimized content with key search terms to drive traffic and online visibility
• To select product considering the content guidelines

• Preparing statistical and analytical reports of Marketing department
• Follow customer appeal requests with the help of different tools (via the Customer Call Center - Hotline, Facebook, Online Customer services, Online appeals etc.)
• Responsible for the special sections as receiving letters from customers and government organizations