Overview
Work History
Education
Certification
Projects
Timeline
Generic

Aynura Aliyeva

Overview

8
8
years of professional experience
7
7
years of post-secondary education
3
3
Certifications

Work History

Marketing Instructor

Azerbaijan State University Of Culture & Arts
02.2023 - Current

Provide training two directions for MBA students, including Marketing communication and Digital marketing in the field of Culture and Arts.

Digital Marketing Trainer

Code Academy
02.2022 - Current

Providing training based on the DMI's Digital Marketing Professional program. The program covered by Social Media Marketing, Paid Search (PPC) using Google Ads, Email Marketing, Analytics with Google Analytics, Content Marketing, Search Engine Optimization (SEO), Display and Video Advertising, Website Optimization, Digital Marketing Strategy.

Senior Digital Marketing Expert

Kapital Bank
09.2022 - Current

To coordinate backlog of digital marketing team.

  • Media planning
  • Budget planning
  • Digital activities
  • Influencer communication

Leading Marketing Specialist

Ferrum Capital
10.2021 - 08.2022
  • Last responsible of the marketing department
  • Managing marketing department and the team
  • Evaluating and developing marketing strategy and marketing plan
  • Planning, directing, and coordinating marketing efforts
  • Coordinating marketing projects from the start to the finish


Digital Marketing Specialist

Havas Media Azerbaijan
11.2019 - 09.2021
  • Preparing media plan & digital marketing strategy and following the results
  • Plan and execute all digital marketing, including SEO/SEM, marketing database, social media and display advertising campaigns
  • Managing customer accounts on all digital platforms, organizing influencer activities
  • Evaluated performance statistics, monitored and optimized advertising campaigns using Google and Facebook.

Digital Coordinator

Remote
02.2017 - 03.2020
  • Managing e-commerce content creator team
  • Optimize SEO for the e-commerce platform
  • Research competitor and market/industry trends
  • Optimized content with key search terms to drive traffic and online visibility
  • To select product considering the content guidelines

Customer Relations Representative

FINCA Azerbaijan
01.2016 - 02.2017
  • Preparing statistical and analytical reports of Marketing department
  • Follow customer appeal requests with the help of different tools (via the Customer Call Center - Hotline, Facebook, Online Customer services, Online appeals etc.)
  • Responsible for the special sections as receiving letters from customers and government organizations


Education

Bachelor of Science -

Azerbaijan State Pedagogical University
09.2009 - 06.2013

MBA - International Economic Relations

Khazar University
09.2013 - 06.2016

Digital Marketing

Code Academy
04.2019 - 07.2019

Certification

Digital Marketing Institute - Certified Digital Marketing Professional

Projects

  • Kapital Bank - Personalized content communication (01.2023-12.2023)
  • Kapital Bank - Project Coordinator Birbank Cashback Cards communication (10.2022-12.2023)
  • International Bank of Azerbaijan - Content Coordinator (11.2020 - 08.2021)
  • TamKart - Content Coordinator (11.2020 - 08.2021)
  • Nar Mobile - Content Coordinator (11.2020 - 05.2021)
  • Reckitt Benckiser | Veet, Nurofen, Durex - Digital placement (12.2019 - 08.2021)
  • Kimberly-Clark | Huggies, Kotex - Digital placement (12.2019 - 08.2021)
  • Dalin - Influencer Marketing (12.2019 - 01.2021)
  • Dadım - Digital placement (04.2020 - 08.2021)
  • Code Academy - Digital placement (11.2020 - 05.2021)

Timeline

Marketing Instructor

Azerbaijan State University Of Culture & Arts
02.2023 - Current

Senior Digital Marketing Expert

Kapital Bank
09.2022 - Current

Digital Marketing Trainer

Code Academy
02.2022 - Current

Leading Marketing Specialist

Ferrum Capital
10.2021 - 08.2022

Google Analytics Academy - Advanced Google Analytics, Google Analytics for Power Users

09-2021

Google Ads - Google Ads Video Certification, Google Ads Display Certification, Google Ads Search Certification

09-2021

Digital Marketing Specialist

Havas Media Azerbaijan
11.2019 - 09.2021

Digital Marketing Institute - Certified Digital Marketing Professional

10-2019

Digital Marketing

Code Academy
04.2019 - 07.2019

Digital Coordinator

Remote
02.2017 - 03.2020

Customer Relations Representative

FINCA Azerbaijan
01.2016 - 02.2017

MBA - International Economic Relations

Khazar University
09.2013 - 06.2016

Bachelor of Science -

Azerbaijan State Pedagogical University
09.2009 - 06.2013
Aynura Aliyeva