Summary
Overview
Work History
Education
Skills
Timeline
Generic

Aysel Abasova

Baku

Summary

Strategic and results-driven HR leader with extensive experience in leading human resources teams to drive organizational effectiveness, compliance, and employee engagement. Adept at developing and executing comprehensive HR strategies aligned with business goals. Proven expertise in talent acquisition and retention, conflict resolution, learning and development, and navigating complex workforce challenges. Recognized for a flexible and solution-oriented approach, strong interpersonal skills, and a commitment to fostering a high-performance culture.

Overview

24
24
years of professional experience

Work History

Head of Human Resources

PASHA Travel LLC
Baku, Azerbaijan
04.2022 - Current

Strategic HR Leadership. Talent & Performance Management, Culture, Engagement & Retention, HR Analytics & Insights, Employee Wellbeing, and Benefits.

  • Advise senior management on all HR areas, including payroll, L&D, employment law, policies, and workforce planning.
  • Develop and implement HR strategies aligned with the 2024–2026 company goals.
  • Lead succession planning, and ensure the organizational structure supports sustainable growth.
  • Manage annual HR budgets, and contribute to risk management planning.
  • Oversee recruitment planning and talent management programs.
  • Design and implement standardized onboarding and employee development processes.
  • Lead performance review programs to drive continuous improvement.
  • Support senior leaders through coaching and leadership development initiatives.
  • Conduct job evaluations and maintain grading frameworks.
  • Develop and implement DEI strategies aligned with the company's values.
  • Design employee retention initiatives and engagement programs.
  • Monitor staff morale, turnover, and lead the resolution of escalated HR issues.
  • Foster a positive organizational culture through targeted interventions.
  • Analyze HR data to identify trends, and optimize decision-making.
  • Lead annual employee surveys (e.g., People Survey, OHI, 360 Feedback).
  • Prepare executive-level reports and presentations on performance and retention trends.
  • Continuously review and enhance wellbeing programs, employee benefits, and health & safety initiatives.

Director of Human Resources Department

Ministry of Youth and Sports of Azerbaijan | "Aquatic Palace"
Baku
01.2015 - 03.2022

Company Overview: An international standard and state-of-the-art sports venue that has hosted the 2015 European Games, the 2017 4th Islamic Solidarity Games, and the 2019 European Youth Olympic Festival.

  • Overall responsibility for the oversight of the HR department.
  • Development and monitoring of the annual budget that includes HR services, employee recognition, sports team support, company philanthropic giving, and administration.
  • Maintain the interests of employees and the company in accordance with company HR policies, governmental laws and regulations, the selection and supervision of HR consultants, legal advisors, training specialists, and the coordination of insurance and pension advisors, and other external parties.
  • Continuous study of all HR policies, programs, and practices to ensure legal, statutory, and regulatory requirements are maintained, and alignment of the workforce with the strategic goals of the company.
  • Establishment of the salary and benefit structure through competitive market research to ensure effectiveness and cost efficiency, while overseeing annual salary reviews.
  • Defined and established an in-house training and development plan to successfully achieve identified training for personnel through the implementation of a personal development plan (PDP).

Projects: Head of Recruiting, Mobilization, Accreditation, and Volunteer Group.

  • 2015 European Games.
  • 2017 4th Islamic Solidarity Games.
  • 2019 European Youth Olympic Festival.

HR Manager

SOCAR CAPE J.V. (formerly CAPE INDUSTRIAL SERVICES)
Baku
01.2009 - 03.2013
  • Develop and implement human resources policies and procedures tailored to the unique needs of the oil and gas industry
  • Oversee recruitment processes, ensuring the acquisition of skilled professionals for various roles within the organization
  • Manage employee relations, addressing concerns, and promoting a positive and inclusive workplace culture
  • Administer and enhance employee benefits programs, ensuring compliance with industry standards and regulations
  • Conduct training programs to enhance employee skills and safety awareness specific to the oil and gas environment
  • Handle employee performance management, including evaluations and development plans, to optimize workforce productivity
  • Coordinate with external stakeholders, such as regulatory bodies and industry associations, to maintain industry compliance
  • Manage HR initiatives related to health, safety, and environmental practices in line with industry standards

Director of Human Resources Department

NURGUN HOLDINGS
Baku
09.2007 - 01.2009
  • Overall management of the HR department, overseeing staff recruitment, selection, interviewing, and recommendations.
  • Creation and maintenance of a database to improve information management within the company, including a list of members of staff within the Holding.
  • Policy and procedure management to ensure legal, statutory, and regulatory compliance, with the provision of reports as required.

HR and Marketing Manager

CULLINAN INTERNATIONAL
Baku
01.2007 - 09.2007
  • Business development of the company includes business growth and development of the branch, promoting and managing resources through the promotion and management of sales and marketing, and identifying, planning, and developing opportunities.
  • Oversee staff recruitment, coach, and provide training and presentations for new staff members.
  • Development and implementation of strategies to improve sales and advertising.

Brand Manager of “Chopard” and “Carrera Y Carrera”

PRESTIGE EXCLUSIVE (AzerTijeret)
Baku, Azerbaijan
09.2001 - 12.2006
  • Organization and lead participation in exhibitions, formation, and design of assortments.
  • Analyzing and reporting on sales, management of incoming goods, advising management, and customers.

Education

Bachelor Degree - Journalism

SEC University
Baku, Azerbaijan
06-2001

MBA - Business Administration And Management

MBA CBS
London,UK/Moscow,Russia

Skills

  • Strategic Workforce Planning and Organizational Design
  • Executive leadership, coaching, and mentorship
  • Talent Acquisition and Employer Branding
  • Employee Value Proposition (EVP) Development and Communication
  • Learning and Development Strategy (L&D)
  • Job architecture, evaluation, and grading frameworks
  • Performance Management and KPI-Driven Systems
  • HR Policy Design and Regulatory Compliance
  • End-to-End Talent Management Lifecycle
  • Succession Planning and Leadership Pipeline Development
  • Diversity, Equity, and Inclusion (DEI) Initiatives
  • HR budgeting, forecasting, and cost optimization
  • Change Management and Organizational Transformation
  • Conflict Resolution, Mediation, and Employee Relations
  • Stakeholder Engagement and Relationship Management
  • Advanced Communication and Active Listening Techniques
  • Behavioral Interviewing and Talent Profiling
  • Strategic Negotiation and Influence Skills
  • Retention and Engagement Strategy
  • People Analytics and Data-Driven HR Decisions

Timeline

Head of Human Resources

PASHA Travel LLC
04.2022 - Current

Director of Human Resources Department

Ministry of Youth and Sports of Azerbaijan | "Aquatic Palace"
01.2015 - 03.2022

HR Manager

SOCAR CAPE J.V. (formerly CAPE INDUSTRIAL SERVICES)
01.2009 - 03.2013

Director of Human Resources Department

NURGUN HOLDINGS
09.2007 - 01.2009

HR and Marketing Manager

CULLINAN INTERNATIONAL
01.2007 - 09.2007

Brand Manager of “Chopard” and “Carrera Y Carrera”

PRESTIGE EXCLUSIVE (AzerTijeret)
09.2001 - 12.2006

Bachelor Degree - Journalism

SEC University

MBA - Business Administration And Management

MBA CBS
Aysel Abasova