Aytan Hummatova
Baku
Summary
Dynamic and results-driven professional with over 3.5 years in strategic marketing and campaign management. Skilled in creating and executing marketing strategies & plans that enhance brand value, drive sales growth, and maintain customer/consumer retention. Proficient in market analysis, and cross-functional team collaboration, with a strong understanding of business needs and requirements. Known for strong analytical skills, data-driven decisions, and attention to detail to achieve brand and marketing goals. Dedicated to delivering impactful experiences and fostering long-term loyalty.
Overview
5
5
years of professional experience
1
1
Certification
Work History
CCAR Senior Media Communications Planner of P&G
Starcom Media & Advertising Agency
Baku
05.2022 - Current
- Developing and implementing comprehensive marketing and communications strategies, and budget planning to promote organizational objectives for the CCAR Region.
- Maintaining clear and effective communication with brand managers, sales, and business operations teams to provide updates, address inquiries, and manage requests.
- Coordinating the preparation of reports, presentations, graphics, videos, and other marketing materials.
- Tracking progress against goals using metrics and KPIs relevant to each project.
- Negotiating partnerships with external vendors and agencies on behalf of the organization.
- Ensuring timely delivery of creative assets to media outlets.
Digital Marketing Manager
PART Social Media Marketing Agency
Baku
01.2022 - 04.2022
- Developed creative digital content and unique campaigns to drive brand exposure and customer engagement.
- Coordinated efforts between creative team members, such as graphic designers or video editors.
- Actively monitoring social media accounts and responding to comments, messages, and mentions.
- Organized A and B testing experiments to optimize user experience on different platforms.
- Monitor social media metrics and KPIs to assess the effectiveness of strategies.
- Provided timely reports on the progress of various projects related to digital marketing initiatives.
Digital Marketing Manager
Starcom Media & Advertising Agency
Baku
01.2022 - 04.2022
- Identified target audiences, market trends, and competitive landscapes to optimize digital plans.
- Developed and executed digital marketing campaigns to increase reach and brand awareness.
- Managed social media ad accounts, including Facebook, Instagram, and Google.
- Monitored, analyzed, and reported key performance metrics to assess the effectiveness of digital campaigns and informed the team accordingly.
- Evaluated the effectiveness of digital marketing activities against established objectives.
- Assisted in developing best practice guidelines for the successful execution of digital campaigns.
Influencer Manager
Celebrin Influencer Marketing Agency
Baku
05.2021 - 07.2021
- Cultivated relationships with influencers, bloggers and other digital media personalities
- Developed and executed influencer marketing campaigns that increased brand awareness
- Created content strategies that aligned with the brand's overall messaging and goals
- Managed budgeting for influencer marketing initiatives while staying within allocated funds
- Provided support throughout the production process for sponsored content projects
- Reviewed performance metrics from completed campaigns and generated reports summarizing results
Social Media Manager
The Secret Business Academy
Baku
09.2020 - 04.2021
- Developed and implemented successful social media campaigns to support company objectives
- Created engaging content for multiple social media platforms - Instagram, Facebook
- Managed the daily operations of all assigned social media accounts.
- Analyzed data to measure the effectiveness of campaigns and adjust strategies accordingly.
- Monitored customer comments on various social media channels and responded in a timely manner.
- Generated reports summarizing key performance indicators associated with each campaign.
- Created social media strategies to increase sales and brand awareness across multiple platforms.
- Developed and implemented strategic social media marketing plans.
Business, Marketing and Operations Intern
Bright Network
08.2020 - 08.2020
- Received training and guidance from leading companies, including,P&G, Google, GSK
- Analyzed competitors, and consumer behavior and identifying opportunities, threats, and areas for potential growth
- Developed marketing strategy and budget plan
Business Development Intern
Youth Inc.
10.2019 - 01.2020
- Analyzed market trends, competitive landscapes, and industry developments to report in presentations for senior team member
- Helped building and maintaining business strategies to enrolled startups
Education
Bachelor of Finance & Accounting - Accounting and Audit
Azerbaijan State University of Economics
01.2021
Skills
- Project Management
- Cross-functional Team Leadership
- Market Research & Analytics
- Campaign Planning & Execution
- Budget Planning and Management
- Proficiency in English
Certification
- Pasha Bank Digital Heights - Product Hunt
- META - Meet Your Local Sales Partner in Azerbaijan
- Launch of TV Monitoring Tool called Instar
- McKinsey Forward Program - Foundation Level
- Introduction to Social Media Marketing authorized by Facebook
- Introduction to Search Engine Optimization authorized by University of California
- Getting Started in Google Analytics authorized by Coursera Project Network
- Google Ads for Beginners authorized by Coursera Project Network
- Digital Product Management: Modern Fundamentals authorized by University of Virginia
Languages
French
First Language
English
Advanced (C1)
C1
Russian
Elementary (A2)
A2
Projects
Procter & Gamble “Paris 2024 Lottery Olympics” Campaign | Jun-Aug 2024
- Led an integrated marketing strategy to build awareness and drive consumer participation in the lottery
- Employed a multi-channel strategy and budget planning, featuring digital media, outdoor, and extensive TV & Radio coverage with airing and spot placement
- Achieved over 85% reach on TV, more than 50% reach on digital platforms, and visibility in 40+ locations, significantly enhancing massive audience reach and participation
Procter & Gamble “In Our Home” Campaign | April 2024
- Led an integrated marketing campaign promoting P&G’s eco-friendly initiatives
- Employed a multi-channel strategy featuring digital media, outdoor, branding on eco-friendly buses, and extensive TV coverage with airing and sponsorship
- Achieved over 70% reach on TV and more than 40% reach on digital platforms, significantly enhancing brand visibility and environmental awareness.
Timeline
CCAR Senior Media Communications Planner of P&G
Starcom Media & Advertising Agency
05.2022 - Current
Digital Marketing Manager
Starcom Media & Advertising Agency
01.2022 - 04.2022
Digital Marketing Manager
PART Social Media Marketing Agency
01.2022 - 04.2022
Influencer Manager
Celebrin Influencer Marketing Agency
05.2021 - 07.2021
Social Media Manager
The Secret Business Academy
09.2020 - 04.2021
Business, Marketing and Operations Intern
Bright Network
08.2020 - 08.2020
Business Development Intern
Youth Inc.
10.2019 - 01.2020
Bachelor of Finance & Accounting - Accounting and Audit
Azerbaijan State University of Economics
- Pasha Bank Digital Heights - Product Hunt
- META - Meet Your Local Sales Partner in Azerbaijan
- Launch of TV Monitoring Tool called Instar
- McKinsey Forward Program - Foundation Level
- Introduction to Social Media Marketing authorized by Facebook
- Introduction to Search Engine Optimization authorized by University of California
- Getting Started in Google Analytics authorized by Coursera Project Network
- Google Ads for Beginners authorized by Coursera Project Network
- Digital Product Management: Modern Fundamentals authorized by University of Virginia
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