BABEK HASANOV

Overlooking the Caspian Sea promenade, Sheraton Baku Intourist Hotel is a premium property originally opened in 2015, combining timeless architectural character with Sheraton’s refreshed brand standards. Renowned for its elegant ambiance, refined service, and historic location, the hotel serves both international travelers and local guests seeking elevated comfort and connectivity.

• Appointed to lead the property’s strategic repositioning, commercial performance elevation, and guest satisfaction recovery across all departments: Rooms, F&B, Sales & Marketing, Finance, Engineering, and Talent & Culture.
• Achieved historical records in GOP, EBITDA, and profitability across F&B, Rooms, and Spa divisions, setting new financial benchmarks for the hotel.
• Increased guest satisfaction scores by an average of 15–20% on both Medallia and Booking.com, through service culture transformation and operational discipline.
• Positioned the hotel among Marriott’s top-performing properties in the region, achieving highest-ever internal performance zone scores across key indicators.
• Spearheaded the successful launch of ABAKUZ, the hotel’s new restaurant concept, from initial planning to brand rollout and team deployment.
• Played a key role in the rebranding of the hotel from Autograph Collection to Sheraton, collaborating with Marriott and ownership on brand transition, systems integration, and guest engagement.
• Previously supported the rebranding of Boulevard Hotel from Autograph Collection to Marriott, gaining valuable dual-brand transition expertise.
• Fostered a high-performance leadership culture focused on cross-functional collaboration, accountability, and guest-centric operations.
• Simultaneously managed operations at Shusha Hotel for 12 months, ensuring consistency in brand standards, financial oversight, and team development.
• Led contracting and strategic planning for Yasemen Hotel, supporting the group’s regional growth strategy.
• In 2024, the hotel was recognized as “Best Recovered Hotel of the Year”, reflecting exceptional leadership in operational turnaround, financial recovery, and guest satisfaction.
• Maintain close collaboration with Marriott corporate and ownership groups to align operational KPIs, financial goals, and brand performance standards.

Situated in the culturally and historically significant city of Shusha, this newly built 5-star hotel is a luxuriously designed property with expansive grounds. It features 154 guest rooms across various categories- including Presidential Suite, Executive Suites, Apartments, Deluxe Suites, and Standard Rooms - along with multiple dining venues, a full-service spa, and extensive banquet, conference, and meeting facilities. The hotel serves as a flagship destination that merges modern hospitality with national architectural heritage in the Karabakh region.

• Appointed General Manager through internal group transfer, assuming full executive responsibility for the successful opening and strategic direction of a landmark regional project.
• Directed the launch, positioning, and operational stabilization of all hotel departments - including Rooms Division, Restaurants, Bars, Spa Operations, Banqueting, Conference Services, Sales, and Engineering.
• Built and led a high-performing cross-functional team, embedding a service culture based on international five-star standards and operational excellence.
• Collaborated with local authorities, cultural organizations, and executive stakeholders to establish the hotel as both a hospitality icon and a symbol of national revival.
• Worked closely with governmental structures to support the strategic promotion of the region as a destination for tourism and investment, reinforcing its importance on the national travel map.
• Drove key initiatives in business development, brand alignment, cost controls, staff performance, and risk management throughout the hotel’s foundational period.
• Elevated brand visibility and market presence through strategic outreach, partnerships, and high-level public-private engagement.
• Established lasting frameworks for guest satisfaction, service consistency, talent growth, and long-term commercial success.
• Led the successful contracting and management agreement process for Yasemen Hotel, another hospitality project in Shusha, expanding the group's regional presence.

Strategically located in the heart of Baku’s White City district, Baku Marriott Hotel Boulevard is the city’s largest hotel in terms of room inventory and F&B capacity. Positioned along the Caspian seafront, the hotel offers panoramic views, sophisticated guest experiences, and over 38,000 sq. ft. of event space, including one of Azerbaijan’s largest pillar-free ballrooms.

• Advanced from Assistant F&B Manager to Director of F&B, leading one of Azerbaijan’s most dynamic and high-capacity food & beverage operations.
• Oversaw full operational control of multiple F&B venues, banquet facilities, in-room dining, and large-scale conferences and social events.
• Built strong expertise in strategic planning, budget management, labor cost control, revenue forecasting, and menu engineering.
• Directed a large, diverse team while championing service excellence, operational consistency, and staff development.
• Led initiatives to enhance profitability, reduce operational inefficiencies, and elevate guest satisfaction across all outlets.
• Collaborated with culinary leadership and executive management on concept development, brand alignment, and seasonal activations.
• Designed and implemented structured training and career development programs that improved service quality and team retention.
• Contributed to overall brand positioning and financial performance by aligning F&B strategy with business goals and market trends.

Nestled in the awe-inspiring mountains of the Shahdag region, Pik Palace and Park Chalet are part of Marriott’s Autograph Collection—distinctive hotels that combine alpine character with refined service, redefining the modern mountain retreat in Azerbaijan.

• Took part in the pre-opening and operational development of both properties, gaining critical exposure to launching and managing outlets in a resort environment.
• Oversaw the day-to-day operations of key F&B outlets, including all-day dining, specialty restaurants, and bar service, maintaining consistency in service delivery and operational flow.
• Advanced expertise in cost control, staffing strategies, guest experience design, and team leadership within a leisure-driven setting.
• Played a key role in ensuring brand-aligned experiences while adapting international standards to a regional destination.
• Supported team performance through continuous training and by fostering a results-driven and service-minded culture.

Located in the heart of Baku’s business, shopping, and entertainment district, Hilton Baku is a 25-story luxury hotel featuring panoramic views of the Caspian Sea, the iconic 360 Revolving Bar, Sky Grill Restaurant, and an exclusive Executive Lounge.

• Joined Hilton as my second international hotel brand, where I developed a deep understanding of luxury service standards and internal operations.
• Mentored by international professionals, which laid a strong foundation for my future leadership in Food & Beverage.
• Gained practical expertise in food and beverage cost control, labor management, operational efficiency, and brand service delivery.
• Supervised daily operations across multiple outlets—including restaurant, bar, breakfast, banquet, and lounge service—ensuring consistency and compliance with Hilton’s brand standards.
• Strengthened team coordination, communication, and guest engagement skills in a fast-paced, high-volume environment.

Located in a historic part of the city, Hyatt Regency Baku is a five-star international hotel known for its timeless elegance, premium service, and proximity to Baku’s major business and entertainment districts.

• First experience in an international hotel brand, where I had the opportunity to learn from top-level professionals who brought global best practices and knowledge to the property.
• Developed a strong foundation in luxury hospitality, service etiquette, and hotel operations.
• Delivered five-star service in a dynamic and fast-paced environment, contributing to guest satisfaction and loyalty.
• Immersed in continuous learning, embracing every moment as an opportunity to grow, achieve, and gain practical industry experience.