Bayim Rasullu

• Developed and implemented comprehensive marketing strategies to drive brand visibility, increase customer engagement, and enhance market share.
• Led a team of marketing professionals and collaborated with cross-functional departments to achieve marketing objectives.
• Oversaw the planning and execution of integrated marketing campaigns, including digital advertising, social media, content marketing, events, and partnerships.
• Conducted market research and competitor analysis to identify market trends, consumer preferences, and opportunities for brand differentiation.
• Managed marketing budgets, optimized spending, and evaluated ROI of marketing initiatives.
• Utilized data analytics and key performance indicators (KPIs) to measure campaign effectiveness and make data-driven decisions.
• Cultivated relationships with key industry stakeholders, such as dealerships, automotive journalists, and influencers, to enhance brand reputation and drive collaborations.
• Brand Activation for New cars, Used cars, Aftersales and Financial products, dealer marketing and supervision of local dealer performance including budget
• 360° Campaigns (launch, brand & tactical)

Achievements 2020 vs. 2024:

• Launch of 5 new models of Changan Auto (UNI series) and Skoda Octavia, 3 facelifts (Skoda Kodiaq, Changan CS 35 Plus, CS 55 Plus) 2 She's Mercedes events and 3 F1 brand events with Mercedes-Benz and Changan Service press-conference open house event.
• Changan Auto increase of sales volume (+48,8%)
• Management of global and massive partnerships (Qarabagh FK sport football sponsorship, Velotour Shusha and etc.)
• Developed comprehensive project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of high-quality results.

• Established campaign platforms for channelling marketing content to clients.
• Used paid and organic content to fulfil campaign objectives.
• Built and executed social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
  • Continuously improved by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acted on the information

• Grew online social media presence with a comprehensive content plan and online content strategy.
• Enhanced lead generation strategy across Facebook and LinkedIn with targeted research and customer segmentation.
• Managed key digital channels, including YouTube content development, Google, Facebook and Instagram Ads.
• Evaluated Google Ads campaigns against ROI and KPI targets and identified opportunities for further growth and improvement.
• Reported on the effectiveness of digital marketing strategies on an aperiodic basis, offering insights and proposing changes.
• Understanding of SEO and web traffic metrics, writing content for multiple websites