BAYIM RASULLU
Baku,BA
Summary
Automotive marketing professional with 6+ years of experience leading strategic projects for premium brands including Mercedes-Benz, Volvo, Alfa-Romeo, ŠKODA, Changan, and Suzuki. Expertise in brand strategy, project management, digital transformation, and event/PR campaigns. Skilled in managing international projects, budgets, and delivering measurable ROI across sales, after-sales, and brand communications.
Overview
8
8
years of professional experience
Work History
Head of Marketing
Volvo Cars Azerbaijan
Baku
09.2024 - Current
- Developed integrated campaigns, increasing brand awareness and marketing campaigns.
- Enhanced customer engagement with targeted social media strategies and content creation.
- Conducted market research and optimised Volvo positioning.
- Strong experience in market research, analysis, and strategic planning.
- Coordinated product launches and promotional events to drive customer interest and attendance.
Brand Manager
SR Group - CHANGAN Auto
10.2020 - 08.2024
- Launched 5 new models and 3 facelifts, achieving +48.8% sales growth.
- Managed 360 campaigns across sales and aftersales.
- Organized large-scale events including 3 F1 activations & 2 She's Mercedes events.
- Built partnerships (Qarabag FK, Velotour Shusha) boosting visibility.
- Oversaw dealer marketing, budgets & ROI tracking.
Marketing & Communications Coordinator
Fil Agency
02.2020 - 10.2020
- Led integrated marketing campaigns across digital & events.
- Managed team & delivered on-time, on-budget projects.
- Conducted competitor analysis guiding brand differentiation.
Digital Marketing Manager
KIMI Group
02.2018 - 02.2020
- Increased social media presence with targeted campaigns.
- Optimized Google & Facebook Ads, boosting leads.
- Applied SEO & analytics for higher web traffic.
- Delivered KPI-based performance reporting.
Education
University of Economics - Economics
University of Economics
Baku, AzerbaijanSkills
- Project & Campaign Management
- Digital Marketing (SEO, SEM, Social Media, Ads)
- PR & Event Coordination
- Budget Management & ROI Analysis
- Market Research & Consumer Insights
- CRM & Customer Engagement
Languages
- English, Fluent (C1)
- Turkish, Proficient (C2)
- Russian, Elementary
Languages
Azerbaijan
First Language
English
Advanced (C1)
C1
Turkish
Proficient (C2)
C2
Russian
Elementary (A2)
A2
Timeline
Head of Marketing
Volvo Cars Azerbaijan
09.2024 - Current
Brand Manager
SR Group - CHANGAN Auto
10.2020 - 08.2024
Marketing & Communications Coordinator
Fil Agency
02.2020 - 10.2020
Digital Marketing Manager
KIMI Group
02.2018 - 02.2020
University of Economics - Economics
University of Economics