Summary
Overview
Work History
Education
Skills
Languages
Languages
Timeline
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BAYIM RASULLU

BAYIM RASULLU

Baku,BA

Summary

Automotive marketing professional with 6+ years of experience leading strategic projects for premium brands including Mercedes-Benz, Volvo, Alfa-Romeo, ŠKODA, Changan, and Suzuki. Expertise in brand strategy, project management, digital transformation, and event/PR campaigns. Skilled in managing international projects, budgets, and delivering measurable ROI across sales, after-sales, and brand communications.

Overview

8
8
years of professional experience

Work History

Head of Marketing

Volvo Cars Azerbaijan
Baku
09.2024 - Current
  • Developed integrated campaigns, increasing brand awareness and marketing campaigns.
  • Enhanced customer engagement with targeted social media strategies and content creation.
  • Conducted market research and optimised Volvo positioning.
  • Strong experience in market research, analysis, and strategic planning.
  • Coordinated product launches and promotional events to drive customer interest and attendance.

Brand Manager

SR Group - CHANGAN Auto
10.2020 - 08.2024
  • Launched 5 new models and 3 facelifts, achieving +48.8% sales growth.
  • Managed 360 campaigns across sales and aftersales.
  • Organized large-scale events including 3 F1 activations & 2 She's Mercedes events.
  • Built partnerships (Qarabag FK, Velotour Shusha) boosting visibility.
  • Oversaw dealer marketing, budgets & ROI tracking.

Marketing & Communications Coordinator

Fil Agency
02.2020 - 10.2020
  • Led integrated marketing campaigns across digital & events.
  • Managed team & delivered on-time, on-budget projects.
  • Conducted competitor analysis guiding brand differentiation.

Digital Marketing Manager

KIMI Group
02.2018 - 02.2020
  • Increased social media presence with targeted campaigns.
  • Optimized Google & Facebook Ads, boosting leads.
  • Applied SEO & analytics for higher web traffic.
  • Delivered KPI-based performance reporting.

Education

University of Economics - Economics

University of Economics
Baku, Azerbaijan

Skills

  • Project & Campaign Management
  • Digital Marketing (SEO, SEM, Social Media, Ads)
  • PR & Event Coordination
  • Budget Management & ROI Analysis
  • Market Research & Consumer Insights
  • CRM & Customer Engagement

Languages

  • English, Fluent (C1)
  • Turkish, Proficient (C2)
  • Russian, Elementary

Languages

Azerbaijan
First Language
English
Advanced (C1)
C1
Turkish
Proficient (C2)
C2
Russian
Elementary (A2)
A2

Timeline

Head of Marketing

Volvo Cars Azerbaijan
09.2024 - Current

Brand Manager

SR Group - CHANGAN Auto
10.2020 - 08.2024

Marketing & Communications Coordinator

Fil Agency
02.2020 - 10.2020

Digital Marketing Manager

KIMI Group
02.2018 - 02.2020

University of Economics - Economics

University of Economics

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BAYIM RASULLU