Bill Burtch
Phoenix,AZ
Summary
Accomplished & Results Driven I.T. Executive with over 38 years of experience in Information System Technology and over 30 years of experience managing and leading IT and other teams. Strong background in leading multi-property/division departments. Specialist in talent development, operational excellence, strategy development, innovation, strategic applications, and execution. Recipient of Gaming and Leisure Magazine’s Phil LaBelle Lifetime Achievement Award in 2019. Self-motivated professional successful in seizing viable opportunities for expansion and innovation in business. Background in increasing profits, reducing costs and transforming customer service standards. Experienced in leading and supervising operational and sales teams.
Overview
34
34
years of professional experience
Work History
Owner / Consultant
BURTCH CONSULTING SERVICES
02.2022 - Current
- Self-employed project and management consultant focusing on: Working with company PMO and Construction departments to get all the IT requirements identified for new builds and expansion
- Fill in for management/leadership positions when a company can’t hire in time
- Implement/Install systems and applications
- Project management – from a single IT system to an entire property IT roll-out
- Help select products and vendors by gathering business requirements.
IT Consultant
Olympia Gaming
03.2023 - 04.2023
Project Mgr.
GHIC (Cherokee Nation)
12.2022 - 02.2023
Contract CIO
AFFINITY GAMING
02.2022 - 10.2022
- Executive technology-systems-surveillance leader for corporation, which includes: 8 casinos and 6 hotels: Provide strategic and operational leadership for Corporate Information Technology, Property IT teams, and Property Surveillance Teams
- Responsible for over $5m in P&L and $2m in yearly capital spend.
- Started Digital Initiative Project to analyze and plan for integrating two disparate IT teams (DRF and AG); reviewing software solutions for migration to cloud (Saas/Paas); looking at Point-of-Sale systems for cloud migration but also to add features for sports betters; reviewing hardware/software at both locations to determine where to combine and reduce; reviewing Security/Change Management/Disaster Recover procedures and policies for consolidation; and planning for how to reduce risk of individual employees that have majority of knowledge for their areas.
CIO, VP AV-Entertainment-IT-Facilities-PMO
PEARL RIVER RESORT
11.2014 - 01.2022
- Executive technology-systems-facilities leader for largest Resort-Casino Resort in Mississippi, which includes 3 casinos, 3 hotels, 2 PGA level golf courses, convention center, and largest water park in Mississippi: Provided strategic and operational leadership for Corporate Information Technology, Facilities-Engineering, Audio-Video/ Entertainment, and PMO departments.
- Directly responsible for over $10m in P&L and $5m in yearly capital spend.
- Strategic advisor on PCI Compliance project; disaster/recovery; incident management; and overall IT security systems and practices
- Took on responsibility for Facilities and AV- Entertainment in Sep 2015
- Initial focus was on stabilizing departments, which included developing better management practices, policies/procedures, performance management, and employee skill gaps that needed to be addressed to improve department’s performance and employee satisfaction.
- Developed and implemented Project Management Office (PMO) in June 2016
- Established project planning and management framework for all business and IT projects
- Key executive and project manager on project team to develop plan for additional casinos, Daily Fantasy Sports gaming, Social Casino, and Sports betting
- Active in corporate and property strategic planning for entire organization.
CIO and SVP Innovation and Technology
GRAND SIERRA RESORT AND CASINO
04.2013 - 11.2014
- Executive Technology and Systems leader for largest casino resort in Northern Nevada: Responsible for all aspects of Information Technology Department, including multiple hardware platforms, multiple integrated software systems, strategic and operational planning.
- Directly responsible for over $3m in P&L and $2m in yearly capital spend.
- Researched and negotiated agreement with Bally Technologies to develop a mobile device application
- Leader of project to replace aged property wireless system
- Instrumental in increasing IT department morale and effectiveness by providing needed mentoring and coaching; developing career paths for Operations staff; adding extra engineering and web development staff; and developing strategic plan for department that was focused on business objectives.
- Key member of property acquisition team.
Vice-President Information Technology
THUNDER VALLEY CASINO RESORT
01.2010 - 04.2013
- Executive Information Systems leader for one of the most successful tribal gaming operations in United States
- Manage all aspects of Information Technology Department, including multiple hardware platforms, multiple integrated software systems, audio-video systems, strategic and operational planning.
- Directly responsible for over $5m in P&L and $3m in yearly capital spend
- Implemented IT best-practice process standardization, documentation, and training to maximize team effectiveness
- Active in strategic planning, operational meetings, and reviews for other departments
- Lead team that implemented a mobile application for resort and developed internal mobile applications for operating department
- Instrumental in influencing the 2013 Property Strategic Plan to have a major focus on Information Technology including the implementation of a One Card customer reward card system: new Campaign Mgmt
- Kiosk systems; Casino, POS, and ERP system upgrades; and large capital spend in infrastructure, storage, and hardware.
Various Programmer-Manager-Director Positions
HARRAH'S / CAESARS ENTERTAINMENT, INC.
12.1989 - 12.2009
- During my 20-year career at Harrah’s I took on numerous roles managing IT Development, Operations, Engineering, Security, and Support Services
- I was used as a “troubleshooter” for most of my time with Harrah’s
- I would be asked to take on areas to improve and stabilize their operations
- As a consultant for Harrah’s was the primary software architect and developer for the first multi-property patron and marketing system in the gaming industry.
Education
AA Data Processing - Business Administration (Information Systems Option)
EASTERN MONTANA COLLEGE
12.1983
Skills
Budget Control
Budget Development
Business Development
Business launch
Business Management
Change Management
Coaching and Mentoring
Consulting
Contract Management
Corporate Governance
Cost analysis and savings
Cost Control and Budgeting
Customer Service Management
Data Analysis
Data Management
Driven and Determined
Employee Development
Entrepreneurial personality
Incident Response
Issue Resolution
Negotiation and Persuasion
New Business Development
Operations Management
Organizational Development
Performance Improvement
Policies and Procedures Development
Project estimating
Project Management
Quality Assurance
Regulatory Compliance
Relationship Building
Staffing oversight
Strategic Decision-Making
Strategic Planning
Talent Allocation
Talent Development
Vendor Relationship Management
References
Available on Request. (Can also review LinkedIn Recommendations)
Accomplishments
- Recipient of G& Leisure Magazine’s Phil LaBelle Lifetime Achievement Award in 2019.
- Over 10 current Gaming CIO's started under my watch.
- At Pearl River Resort drove install and implementation of 1st Tribal Gaming Sportsbook.
Timeline
IT Consultant
Olympia Gaming
03.2023 - 04.2023
Project Mgr.
GHIC (Cherokee Nation)
12.2022 - 02.2023
Owner / Consultant
BURTCH CONSULTING SERVICES
02.2022 - Current
Contract CIO
AFFINITY GAMING
02.2022 - 10.2022
CIO, VP AV-Entertainment-IT-Facilities-PMO
PEARL RIVER RESORT
11.2014 - 01.2022
CIO and SVP Innovation and Technology
GRAND SIERRA RESORT AND CASINO
04.2013 - 11.2014
Vice-President Information Technology
THUNDER VALLEY CASINO RESORT
01.2010 - 04.2013
Various Programmer-Manager-Director Positions
HARRAH'S / CAESARS ENTERTAINMENT, INC.
12.1989 - 12.2009
AA Data Processing - Business Administration (Information Systems Option)
EASTERN MONTANA COLLEGE
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