Seasoned Director of Sales & Partner at Epic Golf Club, adept in sales strategy and team leadership, significantly grew revenue by 50% at Park Meadows Country Club. Leveraging expertise in Golf Genius and negotiation techniques, I excel in client acquisition and driving sales, embodying a proactive and results-oriented approach.
Overview
23
23
years of professional experience
1
1
Certification
Work History
Director of Sales & Partner
Epic Golf Club
Scottsdale
06.2022 - Current
Company Overview: Epic Golf Club is the premier private golf society in the world
Founded in 2018, Epic is a private club network with over 1200 of the world’s best private clubs
Epic’s network is comprised of affluent and like-minded golf enthusiasts
Epic Golf Club is the premier private golf society in the world
Founded in 2018, Epic is a private club network with over 1200 of the world’s best private clubs
Epic’s network is comprised of affluent and like-minded golf enthusiasts
Director of Sales West
Golf Genius Software
Scottsdale
02.2016 - 06.2022
Company Overview: Golf Genius Software combines the best of golf tradition with unmatched digital innovation
Founded in 2009, Golf Genius provides a fully customizable website for each event and league on the back end with live scoring and many other robust features all in one package
It is currently the #1 golf tournament software on the market, servicing over 50 countries around the world
Provide service to regional accounts and assist in cultivating/developing accounts outside your region as needed
Develop new accounts (primarily but not limited to clubs and courses) through means of personal professional network of Professionals as well as from the network of other Golf Genius Software employees
Attend weekly sales meetings and development team meetings as required
Provide feedback to developers and product owners
Assist the marketing team to ensure wider distribution of the product with ideas that customers and potential customers would respond to, including helping to create marketing and sales collateral
Provide on-site service and assistance with administration of first events to new customers, including regional travel if necessary
Golf Genius Software combines the best of golf tradition with unmatched digital innovation
Founded in 2009, Golf Genius provides a fully customizable website for each event and league on the back end with live scoring and many other robust features all in one package
It is currently the #1 golf tournament software on the market, servicing over 50 countries around the world
Head Golf Professional
Park Meadows Country Club
Park City
03.2011 - 02.2016
Company Overview: Park Meadows Country Club is the premier country club of Park City, offering its members exclusive access to a renowned, Jack Nicklaus signature golf course
Park Meadows was named the #1 private golf club in Utah by Salt Lake Magazine as well as Utah’s best private golf shop by the Utah PGA section
Responsible for operating budget of $1.5 million, including annual sales forecasts and labor pro forma statements
Oversaw golf shop operations and management; grew revenue by 50% in a single year to $200,000 — Personally awarded Utah’s “2012 & 2014 Merchandiser of the Year” designation by the Utah PGA section
Served on a variety of planning committees, including Golf, Greens and Handicap Committees, and Park Meadows Ladies Association
Developed membership retention and application through creative marketing, community outreach, and personal relationships
Supervised 25 staff members, including Assistant Professional, Outside Service, and Caddies
Trained and taught using video V1 Golf Software and Full Swing Indoor Simulator
Prepared for winter closure, including golf shop conversion to winter apparel and other seasonal goods
Park Meadows Country Club is the premier country club of Park City, offering its members exclusive access to a renowned, Jack Nicklaus signature golf course
Park Meadows was named the #1 private golf club in Utah by Salt Lake Magazine as well as Utah’s best private golf shop by the Utah PGA section
Director of Golf
The Rim Golf Club & The Golf Club at Chaparral Pines
Payson
05.2008 - 03.2011
Company Overview: The Rim Golf Club is an 18-hole private facility, designed by Weiskopf-Morrish
The Rim Golf Club was named the #1 Golf Course in the Southwest and #3 in the United States by Golfweek Magazine for three consecutive years
The Golf Club at Chaparral Pines is an 18-hole private, championship golf course designed by former U.S
Open and PGA champion David Graham and architect Gary Panks
It was named one of Golf Digest’s top ten new private golf courses in the U.S
When it opened in 1997 and is consistently ranked among the magazine’s top 25 private courses in Arizona
Responsible for operating budget of over $2 million, including management of The Rim Golf Club & The Golf Club at Chaparral Pines
Developed annual sales forecasts and labor pro forma statements
Managed multiple golf shops with annual retail sales in excess of $250,000
Developed member-retention and member-application marketing plans
Planned, promoted, and conducted 40 tournaments annually
Hired, trained, and scheduled 25 outside service personnel, including Starters, Bag Room/Cart Attendants, Rangers and Range Attendants
Coordinated yearly calendar of events for both golf clubs
Conducted individual and group lessons for all skill levels and abilities, including men, women, and juniors
Actively competed in Southwest Section PGA events
The Rim Golf Club is an 18-hole private facility, designed by Weiskopf-Morrish
The Rim Golf Club was named the #1 Golf Course in the Southwest and #3 in the United States by Golfweek Magazine for three consecutive years
The Golf Club at Chaparral Pines is an 18-hole private, championship golf course designed by former U.S
Open and PGA champion David Graham and architect Gary Panks
It was named one of Golf Digest’s top ten new private golf courses in the U.S
When it opened in 1997 and is consistently ranked among the magazine’s top 25 private courses in Arizona
Head Golf Professional
The Estancia Club
Scottsdale
06.2006 - 05.2008
Company Overview: The Estancia Club is an 18-hole private facility designed by Tom Fazio
The Estancia Club was ranked #1 Private Facility in Arizona and one of the Top “100” Private courses in the world
Planned, promoted and conducted 15+ tournaments annually
Assisted in annual budget development; prepared daily and monthly financial reports
Assisted merchandise buyer to develop buying plan and forecasts
Managed hard goods inventory, including stock inventory orders, special orders, computer input, and staff education
Conducted individual and group lessons for all skill levels and abilities; conducted weekly men’s and ladies’ clinics
Hired, trained and scheduled 25 outside service personnel, including Starters, Bag Room/Cart Attendants, Rangers, Range Attendants
Hired, trained ,and evaluated the performance of 20 Caddies
Assisted in planning the calendar of events
Competed in Southwest Section PGA events
The Estancia Club is an 18-hole private facility designed by Tom Fazio
The Estancia Club was ranked #1 Private Facility in Arizona and one of the Top “100” Private courses in the world
First Assistant Golf Professional
The Estancia Club
Scottsdale
11.2001 - 06.2006
Company Overview: The Estancia Club is an 18-hole private facility designed by Tom Fazio
The Estancia Club was ranked #1 Private Facility in Arizona and one of the Top “100” Private courses in the world
The Estancia Club is an 18-hole private facility designed by Tom Fazio
The Estancia Club was ranked #1 Private Facility in Arizona and one of the Top “100” Private courses in the world
Education
Some College (No Degree) -
American River College
Sacramento, CA
Skills
Utah PGA Merchandiser of the Year
Golf Business Network Member
PGA Magazine Ambassador
Microsoft Office
Event-Man Tournament Software
Golf Genius
Foretees
ClubSoft POS
Jonas Point of Sale
TAI Point of Sale
Pro Shop Keeper
Tournament Director
Vision Perfect Tournament Software
Sales strategy
Customer relationship management
Data-driven decision making
Lead generation
Team leadership
Negotiation techniques
Performance metrics
Brand promotion
Strategic planning
Channel development
Sales training and leadership
Sales presentations
Sales leadership and training
Pipeline development
Client acquisition
Deal closing
Additional Skills And Awards
2012 & 2014 Utah PGA Merchandiser of the Year
Golf Business Network Member
PGA Magazine Ambassador
Proficient in a variety of software programs, including Microsoft Office, Event-Man Tournament Software, Golf Genius, Foretees, ClubSoft POS, Software, Jonas Point of Sale, TAI Point of Sale, Pro Shop Keeper, Tournament Director, Vision Perfect Tournament Software
Accomplishments
Two time Merchandiser of the Year for Private Clubs in Utah PGA Section
Certification
PGA Member since October of 2001
Timeline
Director of Sales & Partner
Epic Golf Club
06.2022 - Current
Director of Sales West
Golf Genius Software
02.2016 - 06.2022
Head Golf Professional
Park Meadows Country Club
03.2011 - 02.2016
Director of Golf
The Rim Golf Club & The Golf Club at Chaparral Pines
Independent/Private Athletic Tutor at Oak Creek Golf Club/Anaheim Hills Golf ClubIndependent/Private Athletic Tutor at Oak Creek Golf Club/Anaheim Hills Golf Club
Director of Operations at Geronimo Golf Club Operations LLC, DBA Valley View Golf ClubDirector of Operations at Geronimo Golf Club Operations LLC, DBA Valley View Golf Club