BRANDON G WESTERN
Chandler
Summary
Dynamic Area Sales Manager with a proven track record at Smith & Nephew, consistently exceeding quotas and driving significant territory growth. Expert in sales strategy development and relationship building, I leverage effective communication skills to enhance market penetration and achieve outstanding results. Recognized for leadership in training and team collaboration.
Overview
23
23
years of professional experience
Work History
Area Sales Manager (Trauma and Extremities)
Smith & Nephew
Phoenix
05.2020 - Current
- 2020 President's Club for trauma at 125% to plan.
- The 2021 Presidents Club for Extremities team tripled the territory size in one year. Grew trauma numbers and exceeded the quota by 115%.
- 2022 exceeded the trauma and extremities quota.
- 2023 exceeded the trauma and extremities quota.
- 2024 exceeded trauma and extremities quota, and won President's Club for extremities.
- I attended five sales management courses over the last five years to better develop my skills in my position.
- Developed sales strategies to enhance market penetration and brand visibility.
- Led training sessions for sales teams on product knowledge and best practices.
- Managed and trained a team of sales representatives in order to achieve maximum results.
Orthopedic Trauma Sales Representative
Stryker/Westpac Surgical
Scottsdale
11.2018 - 03.2020
- Was recruited as a competitive rep to help grow business, develop new hires as well as cover cases, and help manage a very large territory
- Sold Stryker trauma, shoulders, foot and ankle, biologics, as well as ancillary lines making up 9MM dollars in total sales for our territory
- Implemented new systems for better communication and logistics within our team
- Consulted with physician invested surgery centers to help get our equipment on a contract and reduce costs for my customers
- 2019 - Exceeded Quota and grew Territory to 8.25MM
- Gold Club Winner
- 2018 - Territory of the year within the U.S
Orthopedic Trauma Sales Representative
Smith & Nephew Orthopedics
Phoenix
07.2007 - 11.2018
- Responsible for converting competitive accounts while providing a high level of customer service
- Leverage existing relationships in the territory to utilize and network with referrals to grow sales
- Manage distributor relationships in the territory and implement a business plan to exceed sales goals
- Assisted with the training of new hires from across the US
- Provided in-service programs to hospital staff to improve efficiency
- Consulted with surgery centers and hospitals to reduce costs and improve patient care
- 2017 - Highest growth in hip fracture business in the U.S
- 2015 - Top 5 largest trauma territory by volume for the company
- 2014 - Grew sales from 2.6MM to over 3MM in 6 months
- 2010 - Trauma Rep of the year & Presidents Club 171% to quota
- 2009- Trauma Rep of the year & Presidents Club 164% to quota
- 2008- Presidents Club 156% to quota
- 2007 - Trained with top Representatives in the country
Waiter/Bartender
San Diego Brewing Company
01.2006 - 01.2007
- Responsible for training new staff
- Excellent customer service and conflict resolution
Golf Course Attendant, Guest Services
Maderas Country Club
San Diego
01.2003 - 01.2006
- Assisted golf guests; provided extraordinary customer service to both the external guests and internal employees
- Responsible for the day-to-day operations around the golf course, including planning and set up for the day
Education
Bachelor of Science - Business Marketing
San Diego State University
San Diego, CA01.2007
Skills
- Confident and competitive mindset
- Results-oriented approach
- Proven track record
- Organized self-starter
- Precise inventory management
- Product expertise
- Effective communication skills
- Relationship building
- Team collaboration
- Territory management
- Sales strategy development
- Market analysis
- Pipeline management
- Sales training and development
- New account acquisition
- Contract negotiation skills
- Presentation and proposal delivery
Timeline
Area Sales Manager (Trauma and Extremities)
Smith & Nephew
05.2020 - Current
Orthopedic Trauma Sales Representative
Stryker/Westpac Surgical
11.2018 - 03.2020
Orthopedic Trauma Sales Representative
Smith & Nephew Orthopedics
07.2007 - 11.2018
Waiter/Bartender
San Diego Brewing Company
01.2006 - 01.2007
Golf Course Attendant, Guest Services
Maderas Country Club
01.2003 - 01.2006
Bachelor of Science - Business Marketing
San Diego State University