With a background in participating in college sports where I achieved my B.S. Degree in Advertising and over 8 years in the tire industry, I bring a wealth of capabilities and achievements to organizations. I value continuous learning because being a true trusted expert is nonstop journey in an ever-changing field. Being able to explore and adapt in new environments makes me a valuable prospect.
Fostering the relationships that I have built over the years are vital in achieving the type of success that I aspire for myself and others. It requires a strong symbiotic framework for any respectable team or organization.
Close collaboration with vendors/manufactures to develop tires strategic to Discount Tire's marketing plan within my designated categories. Utilizing tools such as Treadwell, IHS, Vehicle invoice data, and market trends to identify opportunity gaps and creating performance targets that cater to our customers specific needs and vehicle fitments.
Supporting the marketing plans for designated regions, focusing on pricing and assortment opportunity to keep Discount Tire competitive. It also included monitoring cost and providing feedback to our Executive leadership team with the intent to maximize the company's annual contribution.
Data Visualization: Communicating Data and Complex Ideas Visually Harvard October 2022
Category Management (CPCA) CMA/SIMA July 2021