Brooke Ellias

Lead and evolve the performance marketing discipline, overseeing ~29 professionals across paid media (with emphasis in paid search + paid social + programmatic) and SEO/AIO, from managers to Group Directors.

• Own discipline P&L, forecasting, scoping, and profitability across a multi-client portfolio.
• Define and execute the vision for performance marketing across healthcare, franchise, and national brand clients.
• Serve as senior escalation and executive client lead, translating performance data into clear, business-relevant insights for CMOs, CEOs, and Private Equity stakeholders.
• Strengthen executive client relationships, driving portfolio expansion and long-term strategic partnerships.
• Implement standardized operating systems (QA frameworks, taxonomy alignment, reporting rigor, pacing discipline) to elevate delivery consistency and reduce risk.
• Align media strategy to business objectives including revenue growth, inquiry quality, and competitive positioning—not platform metrics alone.
• Advance measurement sophistication through incrementality testing, saturation analysis, and full-funnel orchestration.

Healthcare & Pharma Experience:
Hoag Hospital (Paid Search + Paid Social), Mayo Clinic (SEO + Content Optimization), Takeda (Pharma Marketing Support)

• Executed strategies for channel diversification and operational improvements, fostering growth and efficiency across the discipline.
• Directed client portfolio strategies to enhance account growth, achieving significant scope expansion exceeding 50%.
• Crafted detailed narratives for executive reports, ensuring clear alignment of performance outcomes with key business objectives.
• Developed leadership skills among team leaders, fostering a culture of accountability within pod frameworks.
• Coordinated efforts across disciplines to ensure alignment and effective communication among leads.

• Identified and leveraged new opportunities for account expansion, resulting in 42% revenue growth during initial four months of COVID.
• Managed a team of 18 professionals in client services and account operations, focusing on efficient workflow and client support.
• Designed and launched comprehensive dashboards to provide executives with clear insights into performance and budget health.
• Administered departmental financial performance and engaged with sales and product stakeholders to foster accelerated growth in new business initiatives.
• Designed and executed training programs to enhance team performance.
• Analyzed industry trends to inform strategic decision-making and competitive positioning
• Collaborated with senior management to develop strategic initiatives and long term goals.
• Facilitated contract negotiations to enhance profitability and effectively manage associated risks for the organization.

• Facilitated discussions with CRO and executive leadership to optimize enterprise sales positioning and strengthen competitive advantage.
• Drove initiatives contributing to over $10 million in recurring revenue.
• Drove a 23% increase in close rate and an 18% growth in deal size by engaging in strategic pitch initiatives.
• Oversaw technical reviews of architectural designs to align with industry standards. Championed HIPAA compliance initiatives for medical facilities to enhance operational integrity.

• Achieved career progression through impactful contributions in roles including campaign manager, performance analyst, performance analytics lead, solutions architect, and senior solutions architect. Delivered innovative solutions that improved operational efficiency and client satisfaction. Championed cross-functional collaboration to drive project success.
• Oversaw ad operations to facilitate data-driven decision-making and optimize performance metrics.
• Facilitated negotiations with SSPs and DMPs to enhance CTV inventory acquisition strategies.
• Collaborated with legal team to ensure compliance with HIPAA, COPPA, GDPR, and other data protection regulations.

• Developed and executed integrated marketing campaigns across digital and traditional platforms.
• Analyzed audience data to inform content creation and improve engagement metrics.
• Coordinated promotional events and partnerships to enhance brand presence in key markets.
• Managed digital advertising programs across MTV and Comedy Central properties, optimizing performance and partner outcomes.