Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Carla Herrera

Phoenix

Summary

Dynamic Life Enrichment Director with a proven track record at Diamondback Health and Rehabilitation, enhancing resident engagement through innovative program development and effective collaboration. Skilled in strategic planning and team leadership, I successfully increased participation in activities by creating diverse, inclusive events tailored to individual interests, fostering a vibrant community atmosphere.

Life enrichment professional with proven ability to design and implement dynamic programs that foster community and individual growth. Known for strong focus on teamwork and achieving impactful results. Recognized for adaptability and reliability in meeting changing needs, with expertise in team leadership and activity coordination.

Possesses versatile skills in project management, problem-solving, and collaboration. Brings fresh perspective and strong commitment to quality and success. Recognized for adaptability and proactive approach in delivering effective solutions.

Overview

25
25
years of professional experience

Work History

Life Enrichment Director

Diamondback Health and Rehabilitation
10.2024 - Current
  • Coordinated community outreach events strengthening relationships with local organizations and resources.
  • Provided one-on-one programs and activities for residents unable to participate in group settings.
  • Analyzed trends in resident interests, adapting programs to meet evolving preferences and enhance satisfaction.
  • Assessed individual needs of residents regularly to ensure appropriate support was provided in terms of physical, emotional, mental health care services.
  • Implemented dementia-focused trainings for staff to better understand and support residents experiencing cognitive decline.
  • Conducted quarterly evaluations of existing programs and made necessary adjustments based on data-driven insights gathered during these assessments.
  • Reduced resident isolation by promoting socialization opportunities within the community environment.
  • Maintained detailed documentation of all activities conducted within the department for accurate reporting purposes.
  • Coordinated with other entertainment venues to create joint promotional events.
  • Managed budgetary constraints while providing high-quality programming options for all residents.
  • Evaluated program effectiveness through resident feedback, ensuring continuous improvement of enrichment initiatives.
  • Coordinated holiday decorating of facility, garnering help of residents and volunteer staff.
  • Increased resident participation in activities by creating diverse and inclusive events tailored to individual interests.

Life Enrichment Director/Memory Care Director

Scottsdale Square Village Memory Care
05.2024 - 10.2024
  • Developed comprehensive care plans for each resident, ensuring a holistic approach to their wellbeing.
  • Managed budgetary constraints while providing high-quality programming options for all residents.
  • Assigned work to staff, set schedules, and motivated strong performance in key areas.
  • Increased resident participation in activities by creating diverse and inclusive events tailored to individual interests.
  • Increased resident socialization through implementation of wide range of fun, educational and family-oriented activities.
  • Collaborated with community resources to enhance residents' social, emotional, and physical well-being.
  • Conducted regular assessments of each resident''s cognitive status, adjusting their care plans accordingly to provide the most appropriate level of support.
  • Established and maintained effective communication with staff, physicians and community organizations to promote high quality patient care.

Activities Director/Operations Manager/Marketing Director

Amarsi Assisted Living
01.2022 - 01.2023
  • Monitored budget expenditures related to activities, promoting cost-effective solutions.
  • Acted as a liaison between the activities department and other facility staff, ensuring seamless integration of recreational offerings with daily care plans.
  • Managed inventory and supply chain operations to achieve timely and accurate delivery of goods and services.
  • Developed and maintained relationships with external vendors and suppliers.
  • Identified and resolved unauthorized, unsafe, or ineffective practices.
  • Developed and implemented strategies to maximize customer satisfaction.
  • Increased consumer engagement by creating personalized experiences through targeted segmentation strategies.
  • Coordinated public relations efforts to secure positive press coverage for company milestones and achievements.
  • Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
  • Increased customer engagement by developing and implementing multi-channel marketing strategy tailored to diverse audience segments.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Assigned work to staff, set schedules, and motivated strong performance in key areas.

Life Enrichment Director

Emeritus at Phoenix Assisted Living
04.2015 - 04.2020
  • Developed and implemented engaging life enrichment programs enhancing resident participation and well-being.
  • Collaborated with interdisciplinary teams to assess resident needs and tailor activities accordingly.
  • Facilitated training workshops for staff to promote best practices in resident engagement strategies.
  • Evaluated program effectiveness through resident feedback, ensuring continuous improvement of enrichment initiatives.
  • Oversaw scheduling of activities, managing logistics to optimize resource allocation and participation rates.
  • Planned zoo trips, shopping excursions and religious worship opportunities for residents.
  • Increased resident socialization through implementation of wide range of fun, educational and family-oriented activities.
  • Coordinated special events such as holiday celebrations, trips, and guest speakers to enrich the overall experience of residents.

Life Enrichment Director

Paradise Assisted Living
02.2012 - 04.2015
  • Coordinated holiday decorating of facility, garnering help of residents and volunteer staff.
  • Structured monthly activity calendars based on feedback received from both internal and external stakeholders.
  • Established strong partnerships with local vendors and service providers to enhance available resources and offerings for residents.
  • Increased resident participation in activities by creating diverse and inclusive events tailored to individual interests.
  • Assigned work to staff, set schedules, and motivated strong performance in key areas.

Jabil Circuit

Quality Control Department
09.2009 - 12.2011
  • Self-motivated, with a strong sense of personal responsibility.
  • Worked effectively in fast-paced environments.
  • Skilled at working independently and collaboratively in a team environment.
  • Proven ability to learn quickly and adapt to new situations.
  • Assisted with day-to-day operations, working efficiently and productively with all team members.
  • Demonstrated strong organizational and time management skills while managing multiple projects.

Night Auditor/Office Manager

Microtel Inn & Suites By Wyndham Welton
05.2007 - 09.2009
  • Reconciled daily financial transactions to ensure accuracy and compliance with hotel policies.
  • Managed front desk operations during night shifts, providing exceptional customer service.
  • Coordinated room inventory and reservations, optimizing occupancy rates through effective management.
  • Conducted thorough audits of cash drawers and credit card transactions for accountability.
  • Implemented process improvements that enhanced workflow efficiency for night operations.
  • Resolved guest inquiries and complaints promptly, maintaining high satisfaction levels during late hours.
  • Controlled cash and credit card payment transactions at front desk to successfully reduce errors.

Wearhouse Supervisor

Frederick of Hollywood
06.2000 - 01.2007
  • Streamlined inventory management processes, enhancing accuracy in stock levels and reducing discrepancies.
  • Led training programs for new staff, fostering a culture of safety and efficiency within the warehouse team.
  • Coordinated daily operations to ensure timely order fulfillment and optimized workflow across multiple departments.
  • Implemented process improvements that reduced handling times and increased overall productivity in warehouse activities.
  • Monitored compliance with safety regulations, minimizing risk and ensuring a safe working environment for all personnel.
  • Supervised warehouse operations by managing employees during shifts.
  • Supervised shipping and receiving, distribution and workplace safety.
  • Used warehouse management software to reconcile daily inventory.
  • Increased accuracy in order fulfillment with thorough quality control checks before shipping orders.
  • Trained new staff on job duties, company policies, and safety procedures for rapid onboarding.
  • Trained new team members on proper and safe use of tools and equipment.

Education

Beverly High School
Los Angeles, CA
05-2014

Skills

  • Effective collaboration and interaction
  • Documentation
  • Activity planning
  • Recruiting and hiring
  • Records management
  • Monthly event calendars
  • Activity research and implementation
  • Teamwork
  • Problem-solving
  • Multitasking Abilities
  • Reliability
  • Team leadership
  • Effective communication
  • Team building
  • Safety protocols
  • Public relations
  • Coaching and mentoring
  • Task prioritization
  • Crowd control
  • Professionalism
  • Strategic planning
  • Staff training
  • Inventory control
  • Staff supervision
  • Time management abilities
  • Project management
  • Facility management
  • Financial reporting
  • Event planning
  • Vendor relations
  • Event promotion
  • Program development
  • Program success monitoring
  • Travel arrangements

Languages

Spanish
Professional Working

Timeline

Life Enrichment Director

Diamondback Health and Rehabilitation
10.2024 - Current

Life Enrichment Director/Memory Care Director

Scottsdale Square Village Memory Care
05.2024 - 10.2024

Activities Director/Operations Manager/Marketing Director

Amarsi Assisted Living
01.2022 - 01.2023

Life Enrichment Director

Emeritus at Phoenix Assisted Living
04.2015 - 04.2020

Life Enrichment Director

Paradise Assisted Living
02.2012 - 04.2015

Jabil Circuit

Quality Control Department
09.2009 - 12.2011

Night Auditor/Office Manager

Microtel Inn & Suites By Wyndham Welton
05.2007 - 09.2009

Wearhouse Supervisor

Frederick of Hollywood
06.2000 - 01.2007

Beverly High School

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Carla Herrera