Summary
Overview
Work History
Education
Skills
Websites
Additional Information
References
Timeline
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CECILIO HERNANDEZ

Buckeye

Summary

Results-oriented professional with 7 years of experience in account development, client relations, and client relationship management. Seeking to leverage skills as a Market Development Manager with a proven track record of driving market expansion and identifying new business opportunities. Skilled in leading cross-functional teams to develop strategic initiatives that increase market share and enhance brand visibility. Demonstrated expertise in market analysis and relationship building to foster long-term partnerships.

Overview

12
12
years of professional experience

Work History

Market Development Manager

Swire Coca Cola
09.2022 - Current
  • Delivered marketing strategy updates to upper-level management.
  • Conducted research to determine ideal markets for products and services.
  • Collaborated with other departments to coordinate strategic marketing activities.
  • Planned and facilitated meetings to share marketing plans and explain future business goals.
  • Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.
  • Cultivated business partnerships to build lasting relationships with internal and external parties.

Business Development Manager

Swire Coca Cola
09.2024 - 04.2025
  • Developed and executed strategic business plans to drive market growth and expand customer base.
  • Identified new business opportunities through market research and competitive analysis to enhance product offerings.
  • Fostered relationships with key stakeholders, enhancing collaboration and driving successful partnerships.
  • Led cross-functional teams in executing major projects, improving process efficiencies and achieving company goals.
  • Analyzed sales data to inform decision-making and optimize pricing strategies for maximum profitability.
  • Mentored junior team members, fostering a culture of continuous improvement and professional development.
  • Managed a diverse portfolio of accounts, consistently exceeding revenue targets through upselling strategies and exceptional customer service.

Merchandiser Supervisor

Swire Coca Cola
03.2022 - 09.2022
  • Led team to optimize product displays, enhancing visual appeal and customer engagement.
  • Developed and implemented merchandising strategies to align with seasonal promotions and market trends.
  • Trained and mentored new staff on best practices for inventory management and product placement.
  • Analyzed sales data to identify opportunities for improving stock levels and assortment planning.
  • Conducted regular store audits to assess compliance with merchandising standards and operational guidelines.
  • Supervised merchandising team, ensuring efficient execution of tasks and deadlines.

RAR Lead

Swire Coca Cola
07.2018 - 03.2022
  • Maintain assigned account bases while developing account managers for the next level
  • Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible
  • Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and items, and to protect and increase existing advertising
  • Inform customers of available options for advertise signs, and provide samples
  • Resolve customer complaints regarding sales and service.
  • Determine price and discount rates for customers.
  • Plan and direct staffing, training, and performance evaluations to develop and control sales and service programs.

Account Manager

Swire Cola Cola
03.2015 - 06.2018
  • Review operational records and reports to project sales and determine profitability
  • Greet customers and ascertain what each customer wants or needs.
  • Prepare sales slips or sales contracts.
  • Inventory stock and requisition new stock.

Merchandise Lead

Swire Coca Cola
02.2013 - 03.2015
  • Stock shelves, racks, cases, bins, and tables with new or transferred merchandise
  • Receive, open, unpack and issue sales floor merchandise.
  • Examine merchandise to ensure that it is correctly priced and displayed and that it functions as advertised
  • Compare merchandise invoices to items actually received to ensure that shipments are correct
  • Requisition merchandise from supplier based on available space, merchandise on hand, customer demand, or advertised specials
  • Perform work activities of subordinates, such as cleaning and organizing shelves and displays and selling merchandise
  • Plan and prepare work schedules and keep records of employees' work schedules and time cards.

Education

Associates - Science In Automotive Mechanics Technology / Technician

Universal Technical Institute
Avondale, AZ

High School Diploma -

Aqua Fria High School
Avondale, AZ
05-2009

Skills

  • Bilingual
  • Technology Proficient
  • Customer Service
  • Problem Solving
  • Leadership
  • Project Management
  • Event planning and execution
  • Teambuilding
  • Reliable & trustworthy
  • Team management
  • Good work ethic
  • Sales presentations

Additional Information

  • Awards & Honors , National Merit Scholarship Extracurricular Activities Baseball Team Future Business Leaders of America National Honor Society (NHS)
  • Small Store Account Manager Employee of the year Swire Coca Cola 2017
  • Small Store Account Manager Lead Employee of the year Swire Coca Cola 2018

References

References available upon request

Timeline

Business Development Manager

Swire Coca Cola
09.2024 - 04.2025

Market Development Manager

Swire Coca Cola
09.2022 - Current

Merchandiser Supervisor

Swire Coca Cola
03.2022 - 09.2022

RAR Lead

Swire Coca Cola
07.2018 - 03.2022

Account Manager

Swire Cola Cola
03.2015 - 06.2018

Merchandise Lead

Swire Coca Cola
02.2013 - 03.2015

Associates - Science In Automotive Mechanics Technology / Technician

Universal Technical Institute

High School Diploma -

Aqua Fria High School

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CECILIO HERNANDEZ