Chad Pagoria
Phoenix
Summary
Results-oriented marketing professional prepared to elevate company branding and market positioning. Proven track record in orchestrating successful marketing campaigns and strategic plans. Fosters team collaboration and adapting to changing market conditions. Skilled in digital marketing, brand & product management, and team leadership.
Overview
13
13
years of professional experience
Work History
Senior Director of Marketing
Horizon Hobby
06.2024 - Current
- Developed and implemented a new go-to-market structure that drives P&L ownership to the Brand Marketing team
- Grew our affiliate program with a healthy balance of sale and content/influencer partners and25% YOY revenue increase
- Created campaigns to target the second sale, increasing our CLV through accessory sales and product journeys
- Managing all of the merchandising initiatives across all brands and sales channels to create a consistent brand presence
- Refocusing the marketing efforts towards new customer acquisition with stronger opening price point offerings
Director of Marketing and Distributed Brands
Horizon Hobby
04.2023 - 06.2024
- Developed a promotion planning, forecasting, and approval process that delivered results within10% of our projections
- Focused on consumer persona specific messaging driving more impactful connections with our target segments
- Built a product portfolio planning team and process to ensure a steady flow of innovative product built for our target personas
- Increased social media engagement by over30% YOY through consistent community engagement and focus on trends
- Led the product roadmap and consumer research efforts that led to the ideation of the NASCAR entry-level series
- Reorganized the creative team that drove15% increased output by removing category silos
Director of E-Commerce and Distributed Brands
Horizon Hobby
08.2021 - 04.2023
- Collaborated with over100 brand partners to drive each of their brands, focusing on specific brand strategies and tactics
- Overhauled the Tower Hobbies website from homepage, category pages, and PDPs to increase conversion rate and revenue
- Introduced the store within a store concept on site, building landing pages for sub-categories that drove10% higher AOV
- Launched a new print publication, including content creation and editing, aimed at driving customer loyalty and engagement
- Developed and managed a co-op marketing program with our brand partners, growing our ad spend by ~$150k per year
- Increased spend by ~50% with our most Loyal customers on Tower Hobbies in Q4 as compared to the prior year Q4
- Developed a loyalty program structure to drive20% increase in membership with higher AOV amongst loyalty members (D2C)
- Reduced excess inventory by40% in the first year, resulting in stronger customer fill rates (87%)
- Increased email channel revenue20% YOY with targeted campaigns and email journeys
Director of Distributed Brands & Trains
Horizon Hobby
10.2020 - 10.2021
- Developed a new stage gate process with my team to drive efficiency and minimize product errors
- Reduced overhead expenses significantly through resource reallocation and moving to a remote work environment
- Transferred repair services and knowledge base to the existing team in IL to improve our customer response time
- Created a portfolio review process to determine brands to exit as well as brands to introduce to the portfolio
- Grew the sales for the Train division by ~25% YOY and DB sales by30% YOY in the first year
Business Unit Manager (Marketing & Sales Manager)
Acme Aerospace
10.2018 - 03.2020
- Managed entire business unit with sales >$35M and EBITDA>$20M, responsible for P&L and corporate reporting
- Exceeded sales plan targets including bookings (+15%), shipments (+10%), EBITDA (+15%), and New Business Bookings (+5%)
- Secured a10-year long-term agreement with the largest Boeing777 operator, Emirates, worth over $2.25M annually
- Drove new product development on Lithium-ion batteries, chargers, and other energy storage solutions with VOC inputs
- Negotiated contracts for multiple years on pricing, terms and conditions, warranty/repairs, and commercial terms
- Forecasted sales and bookings for all market segments through continual customer engagement and communication
- Managed key customer relationships (Boeing, Embraer, Airbus, Emirates) and improved the customer communication lines
- Developed new business opportunities with Lithium-ion and other new technologies while promoting existing product lines
- Created technical, management, and commercial proposals for new business opportunities to continue to grow the business
Senior Global Product Manager
MTD/Cub Cadet (Now Stanley Black & Decker)
07.2016 - 10.2018
- P&L accountability for the global markets and ownership for N.A
- Markets
- Developed and led a global VOC (Voice of the Consumer) research program and driving key findings into our plan
- Created relationships with key market influencers and top customers to ensure program success
- Developed a mobile application that connects to the products and provides additional services and value
- Crafted a go-to-market strategy for the pro O.P.E
- Segment that shifts the paradigm on the power source for the tools
- Collaborated with global partners in creating sales, launch, and marketing strategies for their specific markets
- Shifted the paradigms of pro landscapers by developing battery products that exceed their expectations for performance
Senior Sales & Integration Manager
Vitamix
10.2014 - 07.2016
- Grew the top customer by96% in the first year of managing the New Zealand market
- Created a partnership with the largest retailer in Australia, growing the business by ~65% in the first year
- Managed national accounts across Australia and New Zealand and targeted new retail accounts for strategic retail expansion
- Developed and coached the in-store training & demonstration team as well as the regional sales managers
- Managed sales budgets and sales plans to achieve the goals with detailed milestones and deliverables
- Lead forecasting efforts including weekly forecast update meetings, new tool implementation, and new strategies
- Created a “blueprint for transformation” as a tool for the company to use when transitioning other international markets
International Product Manager (Business Unit Leader)
Vitamix
11.2012 - 01.2015
- P&L responsibility and ownership for a business ~$100M managing the international product strategy and roadmap
- Managed and led a team of product managers to establish best business practices and grow the company’s presence
- Product lead on training and online content for the international sales force/channel partners to support incremental revenue
- Launched20+ highly profitable and successful products in the first year, growing the channels and increasing sales by92%
- Turned UK business around from negative profitability to positive profitability in my first year from ~-10% to ~+12% EBITDA
- Identified key cost reduction opportunities including a $1M (year1) savings for one product line
Product Manager (Innovation Team)
TTI (Hoover, Dirt Devil)
01.2012 - 11.2012
- Led a cross-functional team including members from I.D
- And Engineering to establish the new product funnel process
- Developed a voice of the consumer (VOC) network and execution strategy for TTI North America
- Invented multiple strategic utility patents across various product categories
- Facilitated focus group research sessions through moderating, development of research materials, and data analysis
- Pioneered a new product development strategy and process for the company
Education
Executive Certificate - Global Negotiations
Thunderbird School of Global Management
Glendale, AZ05.2015
B.S. - Global Business – Leadership & Management
Arizona State University
Glendale, AZ05.2009
Skills
- Data-driven decision making
- Creative direction
- Content strategy
- Media planning
- Influencer marketing
- Customer segmentation
- E-commerce strategy
- Digital marketing
Timeline
Senior Director of Marketing
Horizon Hobby
06.2024 - Current
Director of Marketing and Distributed Brands
Horizon Hobby
04.2023 - 06.2024
Director of E-Commerce and Distributed Brands
Horizon Hobby
08.2021 - 04.2023
Director of Distributed Brands & Trains
Horizon Hobby
10.2020 - 10.2021
Business Unit Manager (Marketing & Sales Manager)
Acme Aerospace
10.2018 - 03.2020
Senior Global Product Manager
MTD/Cub Cadet (Now Stanley Black & Decker)
07.2016 - 10.2018
Senior Sales & Integration Manager
Vitamix
10.2014 - 07.2016
International Product Manager (Business Unit Leader)
Vitamix
11.2012 - 01.2015
Product Manager (Innovation Team)
TTI (Hoover, Dirt Devil)
01.2012 - 11.2012
Executive Certificate - Global Negotiations
Thunderbird School of Global Management
B.S. - Global Business – Leadership & Management
Arizona State University
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