CHERYL STEVENS
Scottsdale
Summary
Dynamic Account Executive with a proven track record at Goodheart-Willcox, achieving 118% territory growth through strategic account management. Expert in solution selling and data analysis, excelling in fostering client relationships and driving SaaS adoption, ensuring enhanced student success and retention in competitive markets.
Overview
23
23
years of professional experience
2
2
Certifications
Work History
Account Executive
Goodheart-Willcox
04.2024 - Current
- Achieved 118% territory growth in 2025 through strategic account management in western U.S. career market.
- Employed consultative selling techniques to increase market share and improve client retention rates.
- Focused on SaaS and B2B sales to align with company initiatives and contribute to revenue growth.
- Conducted tailored product presentations to demonstrate alignment of products with customer needs.
- Collaborated with C-suite executives to develop curriculum solutions that improved student success metrics.
Account Executive
Accelerate Learning
03.2023 - 03.2024
- Developed strategic accounts to incorporate educational products, boosting student success.
- Managed multi-state K-12 territory, implementing digital sales strategies that enhanced customer retention.
- Analyzed data to identify school district gaps, resulting in increased product usage.
- Conducted technology presentations and training workshops, effectively engaging target markets.
Sales & Implementation Manager
McGraw Hill
01.2014 - 02.2023
- Managed multi-state territory worth $25 million, implementing digital sales strategies to enhance client retention.
- Led sales strategy development and problem-solving initiatives that increased district revenue.
- Achieved consistent year-over-year growth in digital sales through education and solution selling.
- Nominated as Sales & Implementation Specialist of the Year, received awards for exceeding targets.
- Delivered technology product presentations and conducted training workshops for key markets.
- Conducted digital product market research, providing actionable insights for product enhancements aligned with market needs.
Sr. Manager Learning Development
Cengage
01.2005 - 01.2014
- Designed and implemented comprehensive learning and development programs to enhance employee skills and engagement.
- Oversaw customer implementation of intricate learning solutions, improving user experience and satisfaction.
- Achieved 25% increase in digital sales by applying needs-based selling strategies.
- Sustained $165m territory through effective sales strategies and post-sale support.
- Formulated institutional sales strategies that drove digital growth.
Owner, Consultant
Remedy Sleep Disorders
01.2003 - 01.2014
- Launched diagnostic sleep medicine clinic with durable medical equipment company, enhancing patient access to care.
- Co-developed initial business plan and established talent acquisition procedures to build effective operational team.
- Prepared for accreditation while implementing information systems, streamlining operational processes.
- Created e-chart and inventory tracking database to enhance reporting accuracy.
Education
BACHELOR OF ARTS - EDUCATION
KENT STATE UNIVERSITY
Kent, OHSkills
- Consultative selling
- Sales strategy development
- Account management
- Customer relationship management
- SaaS solutions expertise
- CRM software proficiency
- Performance metrics
- Data analysis
- Negotiation techniques
- Change adaptability
Volunteer Experience
- Concert Performances to benefit St. Mary’s Food Bank
- Feed My Starving Children
- Society of St. Vincent DePaul Food Kitchen
- Kent State Alumni - Phoenix Chapter
Personal Information
Title: Digital Sales and Implementation Specialist
Certification
Richardson Consultative Selling-Coach
Timeline
Account Executive
Goodheart-Willcox
04.2024 - Current
Account Executive
Accelerate Learning
03.2023 - 03.2024
Sales & Implementation Manager
McGraw Hill
01.2014 - 02.2023
Sr. Manager Learning Development
Cengage
01.2005 - 01.2014
Owner, Consultant
Remedy Sleep Disorders
01.2003 - 01.2014
BACHELOR OF ARTS - EDUCATION
KENT STATE UNIVERSITY