Christal Swafford
Mesa,Az
Summary
Senior Cloud Communications Consultant with extensive experience in AI-powered Customer Experience Management (CXM) strategies, specializing in CCaaS and UCaaS solutions. Employs a consultative sales approach to customize communication technologies that enhance the customer journey and drive significant business results. Proven expertise in prospecting, pipeline management, and closing complex sales enables organizations to fully leverage innovative cloud communications platforms. Committed to aligning technology with business objectives through strategic solution selling, fostering trusted client relationships, and ensuring operational efficiency and ROI in today's digital-first economy. Equipped with strong problem-solving abilities, willingness to learn, and excellent communication skills. Poised to contribute to team success and achieve positive results. Ready to tackle new challenges and advance organizational objectives with dedication and enthusiasm.
Overview
35
35
years of professional experience
Work History
Sr. Account Executive Direct
Crexendo Business Solutions
07.2025 - Current
- Developed customized solutions based on client needs and market analysis.
- Conducted presentations and demonstrations to prospective clients, showcasing product benefits effectively.
- Collaborated with cross-functional teams to align business objectives and enhance service delivery.
- Utilized CRM tools effectively to manage client information and track progress on accounts, leading to more accurate forecasting and pipeline management.
- Negotiated contracts that maximized profit margins while maintaining competitive pricing for clients.
- Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Developed strategic account plans to enhance client relationships and drive revenue growth.
- Led cross-functional teams in executing complex sales initiatives, ensuring alignment with organizational goals.
- Exceed sales goal by 100%
Sr. Commercial Account Executive Direct/Channel
Nextiva
02.2016 - 06.2025
- Consultative selling, prospecting.
- Execced sales goes by 50%
- Nextiva’s AI-powered Unified-CXM platform delivers personalized experiences throughout the entire customer journey.
- Deep understanding of AI tools and integrations.
- Mentored junior account executives, enhancing team performance and sales effectiveness through training and support.
- Analyzed market trends to identify opportunities for growth and optimize revenue generation strategies.
- Complex sales cycle deal negotiation.
- Exceed performance and sales quota.
- Cultivated referral networks through strategic partnerships with brokers and other industry professionals.
- Negotiated favorable contract terms for clients, leading to increased revenue and long-term partnerships.
- Processed daily mail, email and phone calls from customers and producers to generate new business.
- Prepared customer presentations and demonstrations of products to solicit new business.
- Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
- Set and achieved company defined sales goals.
- Negotiated prices, terms of sales and service agreements.
Business Development Executive at Emerald A/R Systems
Emerald A/R Systems
01.2015 - 01.2016
- Prospect business clients, and manage the sales pipeline.
- Managed a team of 30 reps.
- Researching the needs of prospective clients.
- Establish new relationships with hospital administrators.
- Consultative selling.
- Proven track record and strong presentation skills.
- Has a strong track record of business-to-business sales at a corporate level.
- Strong research and strategic analysis skills.
- Excellent communication skills, both verbal and written, and the ability to cold call potential clients with confidence.
- Highly skilled at agreeing, and closing deals with clients.
- Excellent organizational skills.
- Highly proficient in pitching and presenting at the boardroom level. This includes presentations to HR (Human Resources) departments, along with meticulous planning and proposal writing.
- The main area of focus is to generate new leads, with the aim of creating more sales.
- Scheduling appointments, preparing and delivering presentations to the client, and having researched their business and requirements.
B2B Sales Account Executive Marketing Media Sales
DataSphere Technologies Inc.
01.2014 - 01.2015
- Make a high volume of outbound calls. Prospecting business clients. SEO, SMB, Geo-targeting marketing, digital marketing, PPC advertising
- Reach out to small and medium size business to increase their online marketing presence.
- Provide them with local media marketing via the local News Stations, sell online ad spots.
- Cold calling, Top closer, exceeds monthly financial goals recognized for top sales.
- Lead generation through various resources.
- Easily handles objections proven sales record.
- Identifies business opportunities by identifying prospects and evaluating their position in the industry; researching and analyzing sales operations.
- Sells products by establishing contact and developing relationships with prospects; recommending solutions.
- Exceeds required metrics.
- Provided sales forecasts within 100% accuracy each quarter and each year for long-term strategic planning.
- Reached average of 180% of sales goals each year.
Credit and Collections Manager
Nationwide financial Group
01.2013 - 01.2014
- Mentor agents.
- Review performance.
- Set performance goals.
- Motivate.
- Maintain team goals.
- Maintain debt collection compliance of representatives.
- Audit and coach agents to the company protocol.
- Perform weekly report cards.
- Monthly reviews, and provide direction.
- Support agents build confidence on the phone.
- Promote culture.
- Developed collection strategies to minimize overdue accounts and improve cash flow.
- Led cross-functional teams to develop and execute strategic initiatives for debt recovery optimization.
- Established and maintained relationships with clients, negotiating payment arrangements to facilitate timely collections.
Debt Collections
Nation Wide Financial Group
01.2012 - 01.2013
- Debt collection FDCPA compliant, certification.
- Managed daily activities of employees
- Top performer top among my peers, exceeds monthly financial goals.
- Inbound outbound call center have exceed performance goals call generate call volume.
- Locate and notify customers of delinquent accounts.
- Skip trace, investigation and location tactics.
- Monitoring/Assessing performance of myself, other individuals, to make improvements or take corrective action.
- Receive payments and post amounts paid to customer accounts.
- The ability to effectively operate multi-line phone systems. Inbound and outbound calls.
- Created integrated strategies to develop and expand existing and new relations with customers and guests.
- Mitigated potential legal issues by ensuring strict adherence to federal and state regulations governing debt collections.
- Communicated effectively with attorneys, court personnel, and other external parties regarding legal proceedings related to debt collections matters.
Senior Account Executive
GC Services
01.2010 - 01.2012
- Product knowledge All Mac products iphone
- Consultative sales, inform and a recommend products
- Proven sales record
- Able to communicate with diversity of people and businesses
- Proficient in Microsoft applications, Mac, excel, quick books
- Set high performance standards with commitment to schedules, deadlines and quality work. Process Invoices, returns, credits and debit s RMA’S
Casino Dealer/ Pit Boss
Grand Traverse Resort & Casinos
01.2000 - 01.2009
- Operated games of chance; Black Jack, Craps, Roulette, Poker.
- Hospitality and casino entertainer.
- Proficient in Federal Gaming Regulations and compacts.
- Title 51, Loss prevention
- Maintained communication between department heads and surveillance.
- Compare variance spreadsheet for loss prevention.
- Supervise and delegate assignment and monitor employees to company protocol.
- Dealt various table games, ensuring compliance with gaming regulations and company policies.
- Provided exceptional customer service, enhancing guest experiences and fostering loyalty.
- Managed chip transactions efficiently, maintaining accuracy in all financial exchanges.
- Trained new dealers on game rules, procedures, and customer interaction techniques.
- Monitored gameplay for fairness, identifying and resolving discrepancies promptly.
- Maintained fast, smooth game pace by efficiently handling dice, chips, money, and cards.
- Collaborated with management to implement process improvements that streamlined operations.
Electrical Engineer
United States Navy
10.1990 - 10.1994
- Electrician's Mates are responsible for the operation of a ship's electrical power generation systems, lighting systems, electrical equipment. The duties include installation, operation, adjustment, routine maintenance, inspection, test and repair of electrical equipment. EM's also perform maintenance and repair of related electronic equipment.
- Received Honor of the Nation Defense Medal
Education
Associate's Degree - Liberal Arts and Sciences/Liberal Studies
Northwestern Michigan College
Traverse City, MIBachelor of Arts (BA) - Business, Management, Marketing, and Related Support Services
Mesa Community College
Mesa, AZHigh School Diploma - Pre-Nursing Studies
San Diego Mesa College
San Diego, CASkills
- Closing Contracts
- Presentation Skills
- Communication
Languages
English (Full Professional)
Honors-Awards
National Defense Medal
Timeline
Sr. Account Executive Direct
Crexendo Business Solutions
07.2025 - Current
Sr. Commercial Account Executive Direct/Channel
Nextiva
02.2016 - 06.2025
Business Development Executive at Emerald A/R Systems
Emerald A/R Systems
01.2015 - 01.2016
B2B Sales Account Executive Marketing Media Sales
DataSphere Technologies Inc.
01.2014 - 01.2015
Credit and Collections Manager
Nationwide financial Group
01.2013 - 01.2014
Debt Collections
Nation Wide Financial Group
01.2012 - 01.2013
Senior Account Executive
GC Services
01.2010 - 01.2012
Casino Dealer/ Pit Boss
Grand Traverse Resort & Casinos
01.2000 - 01.2009
Electrical Engineer
United States Navy
10.1990 - 10.1994
Associate's Degree - Liberal Arts and Sciences/Liberal Studies
Northwestern Michigan College
Bachelor of Arts (BA) - Business, Management, Marketing, and Related Support Services
Mesa Community College
High School Diploma - Pre-Nursing Studies
San Diego Mesa College