CHRISTOPHER RATNER
Phoenix
Summary
Proven brand sales representative with 10 years of experience in the liquor/wine industry, looking for the right company to grow with.
Overview
13
13
years of professional experience
Work History
Club Team Merchandiser
Southern Glazer's Wine and Spirits
06.2023 - Current
- Merchandise my brands in a timely, professional and neat manner - I.e., dust/face/rotate product on pallets, making sure it is well represented and shop-able
- Assist Sales Consultants in selling brands into A-locations features in my accounts
- Educate customers on my brands/hand-sell products based on Key selling points and my customers' needs
- Make sure brands have allotted distribution, according to schematics
- Brand Ambassador for full book portfolio
Dispensary Associate
Health For Life
06.2022 - 01.2023
- Recommend cannabis strains, brands, and products based on customer/patient intended effects, medical conditions, budget, and revolving weekly/monthly brand deals
- Execute high volume sales in a retail setting; Earn Top Sales within my department every week
- Remain educated in cannabis industry news and products, and take new opportunities to increase knowledge on new brands and products
- Provide exceptional customer service with each customer, building rapport and relationships and ensuring customer satisfaction
- This has lead to personal salesperson requests, repeat business and new referrals
- Perform opening duties and closing duties- Set up and tear down displays, make sure store is clean and shop-able, collect daily tips, and count/stock inventory
Key Account Specialist
Southern Glazer's Wine And Spirits
02.2019 - 10.2021
- Used various selling techniques to sell wine and liquor brands into 20 Costco and Sam's Clubs ex
- Josh Cellars, Tito's, Angel's Envy bourbon, Chateau St Michele, and other popular/craft wine and liquor brands
- Educated store managers, liquor managers and store buyers about the benefits to buying in more product and displaying in A-locations
- This increased sales for both my customers and my company
- Delegated instructions and work to merchandisers stocking my product; Helped unload trucks and cut pallets
- Collaborated with account managers to fix pricing discrepancies and honor brand deals
- Created a trustworthy and healthy rapport with my customers, gaining their long term and loyal support to myself, my brands and my company
Chain Sales Representative
Southern Glazer's Wine And Spirits
08.2013 - 02.2019
- As a liquor and wine sales representative, I was solely responsible for running sales and managing my own territory of 12 accounts in the retail setting
- I saw and treated my territory as my own personal business
- Utilized stores' monthly planners, weekly ads, Point of Sale, features & benefits to plan weekly targets and gain incremental sale opportunities
- Tracked and Recorded daily sales information through the CRM program, and exceeded 95% or above audit rating at all times
- Rated 100% in bi-monthly focus brand goals
- Built and sustained exceptional relationships with clients, counterparts, district managers and suppliers
- Merchandised and represented Elite Division supplier brands with care and attention to detail to meet the demands of current market trends and supplier needs
Chain Sales Merchandiser
Southern Glazer's Wine And Spirits
02.2013 - 08.2013
- Merchandised division's brands in a timely, professional and neat manner - I.e., dust/face/rotate product on shelves and displays, making sure it is well represented and shop-able
Reset Specialist
Southern Glazer's Wine And Spirits
08.2012 - 02.2013
- Reset liquor/Wine Shelves, according to schematic, based on yearly brand sales (throughout each individual grocery chain)
- Provided outstanding customer service and ensured each store was well taken care of and more than satisfied with my work
- Traveled throughout the states of Arizona and Nevada
Education
High School Diploma -
Thunderbird High School
AZ01.2010
Skills
- Goal Execution
- Adaptable to revolving brand deals and specials
- Sales/Negotiation
- Salesforce Experience
- CRM System
- Promoting brands
- Building brand awareness
- Increasing sales
- Relationship building
- Entrepreneurial Mindset
Timeline
Club Team Merchandiser
Southern Glazer's Wine and Spirits
06.2023 - Current
Dispensary Associate
Health For Life
06.2022 - 01.2023
Key Account Specialist
Southern Glazer's Wine And Spirits
02.2019 - 10.2021
Chain Sales Representative
Southern Glazer's Wine And Spirits
08.2013 - 02.2019
Chain Sales Merchandiser
Southern Glazer's Wine And Spirits
02.2013 - 08.2013
Reset Specialist
Southern Glazer's Wine And Spirits
08.2012 - 02.2013
High School Diploma -
Thunderbird High School
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