CJ WILLIAMS
Chandler
Summary
AI-driven SEO leader with 10+ years of experience optimizing enterprise content for traditional search, AI Overviews (AEO), Generative Engine Optimization (GEO), and LLM citation ecosystems. Specializes in building entity-first, AI-search-ready content frameworks that improve how models like ChatGPT, Gemini, and Perplexity crawl, recall, and recommend brands. Expert in technical SEO, large-scale content operations, semantic structuring, and generative content QA. SEO Subject Matter Expert for Coursera, developing global learning experiences on AI SEO content creation, AI content performance, and AI visibility KPIs.
Overview
11
11
years of professional experience
Work History
SEO Manager
iCrossing
01.2023 - Current
- Led flagship T-Mobile content hub, owning ideation → research → briefs → implementation → QA → reporting.
- Drove +1,000% YoY increase in AI citations & AI Overview visibility through AI-first SEO tactics.
- Built AEO/GEO-ready structures via entity mapping, comparison modules, schema, and semantic linking.
- Leveraged LLM-driven keyword clustering and AI-search behavior to shape enterprise content roadmaps.
- Produced reporting connecting AI Overview inclusion, entity authority & SEO KPIs to revenue impact.
SEO Subject Matter Expert (Contract)
Coursera
01.2025
- Created lessons for AI SEO Content Creation, Optimize AI Content Performance, and AI Visibility KPIs.
- Designed curriculum aligning learning objectives, assessments, readings & in-video questions.
- Authored scripts & case studies on AI-search optimization, entity SEO, and LLM-driven content analysis.
- Taught global learners how to build AI-search–eligible content via clustering, schema & metadata tuning.
Senior SEO Content Specialist (Contract)
Zendesk
01.2023 - 12.2023
- Led SEO content strategy for Zendesk Service product.
- Optimized metadata, conducted keyword research, and analyzed competitive gaps.
- Unified cross-functional teams around search strategy and content priorities.
SEO Manager
Minute Media
01.2022 - 01.2023
- Implemented technical SEO enhancements & site architecture improvements.
- Conducted research, audits & competitive analysis for large digital properties.
- Managed SEO team delivering content, technical & on-page growth initiatives.
SEO Strategist/Sr SEO Strategist (2014–2022)
Neighborly (Glass Doctor) • Ayima • Directive Consulting
08.2014 - 01.2022
- Pioneered the first in-house SEO program for Glass Doctor, increasing organic traffic 79%+ YoY across 200+ franchise locations.
- Developed and implemented content strategies, metadata frameworks, and customer journey automation workflows supporting acquisition and retention goals.
- Executed large-scale technical audits, mobile performance reviews, backlink cleanup campaigns (disavow + broken link reclamation), and ASO strategies for high-volume client portfolios.
- Led SEO strategy across SaaS, enterprise, and multi-location brands, delivering technical, content, and off-page optimizations that drove measurable organic growth.
- Created SEO reporting dashboards, competitive analyses, and recurring insights for executive stakeholders using Google Data Studio and enterprise analytics tools.
Education
BBA - Media Business
Baylor University
Waco, TX08.2014
Skills
- AI & Search: AI SEO, AEO, GEO, Entity Mapping, LLM Keyword Clustering, AI Content QA, AI Visibility Measurement
- SEO Tools: GA4, GSC, SEMrush, Ahrefs, Screaming Frog, Botify, BrightEdge
- Technical: HTML/CSS, JavaScript, Python, Schema, CWV optimization
- Content: Topic Clustering, Metadata Optimization, Content Systems, Copy QA, Content Ops Workflow Design
- Leadership: Cross-Functional Collaboration, Roadmapping, Client Communication, Training & Enablement
Timeline
SEO Subject Matter Expert (Contract)
Coursera
01.2025
Senior SEO Content Specialist (Contract)
Zendesk
01.2023 - 12.2023
SEO Manager
iCrossing
01.2023 - Current
SEO Manager
Minute Media
01.2022 - 01.2023
SEO Strategist/Sr SEO Strategist (2014–2022)
Neighborly (Glass Doctor) • Ayima • Directive Consulting
08.2014 - 01.2022
BBA - Media Business
Baylor University