Claire Wirth
Scottsdale
Summary
Dynamic Marketing Specialist with a proven track record at 175 LEX, driving 100% year-over-year profit growth through innovative strategies and data analysis. Expert in brand positioning and creative problem solving, I excel in enhancing market presence and optimizing campaigns, ensuring operational excellence and sustained business growth.
Overview
7
7
years of professional experience
Work History
Marketing Specialist
175 LEX
03.2019 - Current
- Designed and implemented a comprehensive marketing strategy for a 23-unit boutique hotel, leveraging cutting-edge technology to enhance guest experience and streamline operations.
- Spearheaded targeted campaigns that increased direct bookings and boosted occupancy rates, resulting in a 100% year-over-year profit growth.
- Introduced innovative room designs, ensuring alignment with brand aesthetics while enhancing guest comfort and satisfaction.
- Maximized revenue during high-demand periods like Keeneland race seasons, achieving nearly double the sales compared to off-peak months.
- Continuously optimized marketing strategies using data-driven insights, achieving sustained business growth.
- Partnered closely with property management to ensure operational excellence and profitability.
Marketing Specialist
Block Ventures B / V
02.2018 - Current
- Cultivated and strengthened relationships with accredited investors, securing referrals that significantly contributed to company expansion.
- Partnered with lenders to streamline funding processes across diverse commercial real estate projects, ensuring timely and successful closings.
- Led the development and execution of public relations campaigns that increased brand visibility and secured funding for key initiatives.
- Established strategic alliances with industry stakeholders to drive business growth and garner regulatory support for organizational goals.
- Designed and implemented revenue-focused PR strategies, resulting in measurable growth in market presence and profitability.
- Oversaw client communications, crafting high-quality materials and press releases to effectively represent the brand.
Education
Associate of Arts - Marketing
Yavapai College
Prescott, AZ05-2009
Skills
- Brand positioning and product launch strategy
- Content creation and management (social media, blog, web)
- Email Marketing Campaigns (Mailchimp, Constant Contact)
- Project Management (Asana, Trello)
- Strategic Budget Planning & Optimization
- Creative Problem Solving & Innovation
- Marketing strategy
- Data analysis
- SEO optimization
- Content creation
- Social media management
- Brand development
Awards
- Lacey T. Smith Negotiations Certification, Lacey T. Smith Negotiations Certification. Original Professor of Harvard's negotiations curriculum.
- Top Performer, Awarded Top Marketing Strategist for achieving a 25% increase in client retention and a 30% boost in brand awareness within six months.
- Client Acquisition Success Recognition, Secured and nurtured key B2B partnerships, resulting in a 40% increase in client portfolio value within the first year.
Timeline
Marketing Specialist
175 LEX
03.2019 - Current
Marketing Specialist
Block Ventures B / V
02.2018 - Current
Associate of Arts - Marketing
Yavapai College
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