Cristina Paige
Chandler
Summary
Accomplished Sales Professional offering 5 years of experience developing and maximizing Partner/channel sales and 8 years of successful selling of Yelp PPC ads. Diligent in building and retaining Partners by providing support and attentive service. Expertise in marketing strategies, Yelp product promotion and KPI/ROI tracking to achieve Partner and client business goals. Successful record of hitting target goals through a persuasive but consultative approach with Yelp Partners.
Overview
9
9
years of professional experience
Work History
Partner Account Executive
Yelp
01.2019 - Current
- Channel sales role
- Reaching out to prospective marketing agencies that match an Agency Partnership fit
- Managing existing Yelp Partners to assist their clients in acquiring more business via Yelp ads
- Training and coaching Yelp Partners
- Aiding in tracking ROIs/KPIs
- Co-selling with Yelp Partners and holding them accountable on Yelp-Agency-Partner agreement
- Consulting and striving towards a focus on digital and social marketing success for Yelp Partners' clients
- Gaining knowledge and streamlining discussion for other ad platforms as well.
- Developing customized training programs for each partner, ensuring they had the necessary skills to succeed.
- Sharing best practices with fellow Partner Account Executives, contributing to overall team success and knowledge-sharing culture.
Senior Local Client Partner
Yelp
05.2017 - 12.2018
- Managed current Yelp advertisers' ad campaigns
- Educated current advertisers on their Yelp ad campaign's ROI
- Assessed business goals and upgraded the program if needed
- Start-up environment
- Adapted and redesigned based on specific needs resulting in a swift promotion.
- Monitored financial performance indicators closely to ensure alignment with sales targets and organizational goals.
Account Executive
Yelp
05.2016 - 05.2017
- Managed and developed lead and prospect relationships
- Coordinated and made outbound calls to small businesses concerning Yelp advertising
- Educated prospective small businesses on general marketing tactics and how the Yelp platform could grow business revenue and profitability.
Sales Development Representative
Zenefits
06.2015 - 05.2016
- Educated prospects on Zenefit's HR and benefits solutions to generate new revenue growth within the company
- Built reports and filters within Salesforce in order to maximize time management while prospecting.
Education
BA Psychology -
The University of Arizona
Tucson, AZ05.2015
Skills
- Inside sales (9 years)
- Customer service (10 years)
- Digital marketing (8 years)
- Measuring business KPIs/ROIs (7 years)
- Google ad words
- Instagram ads
- Facebook ads
- PPC campaigns
- Performance Tracking
- Customer Service
- Time Management
- Relationship Building
- Goal Setting and Achievement
- Adobe Photoshop
- CRM tools (eg Salesforce)
- Zoominfo
- ShoreTel phones
- Yesware
- Productivity applications
- MS-Office Suite
Traits
- Time management
- Strong work ethic
- Problem-solving
- Customer service
Volunteer Experience
CASA (Court Appointed Special Advocates), Phoenix, AZ, Philanthropy, 08/2012, 05/2015, Network committed to providing advocates to abused and neglected children in the foster care system., Organized fundraisers during my three years in Kappa Alpha Theta.
Hobbies and Interests
- Digital marketing for small businesses
- Painting with acrylic paint and gold leaf
- Cooking
- Barre
Timeline
Partner Account Executive
Yelp
01.2019 - Current
Senior Local Client Partner
Yelp
05.2017 - 12.2018
Account Executive
Yelp
05.2016 - 05.2017
Sales Development Representative
Zenefits
06.2015 - 05.2016
BA Psychology -
The University of Arizona
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