Danielle Vass
Phoenix
Summary
Professional content expert with knack for crafting compelling and engaging material. Proven ability to drive audience engagement and create impactful narratives. Strong collaborator, adaptable to shifting priorities, and focused on delivering results. Skilled in content strategy, SEO, and digital marketing, with keen eye for detail and creativity.
Demonstrates strong analytical, communication, and teamwork skills, with proven ability to quickly adapt to new environments. Eager to contribute to team success and further develop professional skills. Brings positive attitude and commitment to continuous learning and growth.
Overview
6
6
years of professional experience
Work History
Senior Social Media and Content Specialist
Pinnacle Fertility
07.2023 - Current
- Enhanced content quality by conducting thorough research and factchecking.
- Utilized data-driven insights to inform content creation efforts, leading to better-targeted messaging that resonated with target audiences.
- Streamlined content workflow by implementing efficient project management tools and strategies.
- Developed strong relationships with subject matter experts to enhance the credibility of published materials.
- Collaborated with cross-functional teams to ensure consistency in brand messaging across all channels.
- Managed editorial calendar, ensuring timely publication of relevant, high-quality content pieces.
- Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
Content Manager/Marketing Coordinator
New Hope Fertility
07.2021 - Current
- Developed and executed content marketing strategies to drive traffic, engagement, and conversion.
- Produced blog posts, social media content, email marketing campaigns, and video scripts.
- Collaborated with cross-functional teams to develop and execute marketing plans that aligned with business goals.
- Tracked and analyzed performance metrics to optimize content marketing strategies.
- Managed and grew social media channels, including TikTok, Instagram, Facebook, Twitter, and LinkedIn.
- Created and managed email marketing campaigns, resulting in a 25% increase in open rates and a 15% increase in click-through rates.
Freelance Social Media Manager
MASH, Maricopa Animal Safe Haven
04.2020 - 06.2020
- Curated community outreach through social media to drive donations while building brand recognition.
- Monitored the online presence of the company's brand to engage with users and strengthen customer relationships.
- Identified target market and key segments through in-depth analysis of markets and related trends.
- Crafted Facebook and Instagram to build and manage a strong online community.
- Increased customer engagement through social media.
Content Specialist
Prisma Graphic
10.2019 - 06.2020
- Managed dynamic social media schedule, while producing projects involving creative conceptualization, copywriting, photography, video editing, and RFP's.
- Researched consumer trends and behavior, as well as SEO techniques, to drive digital engagement through creative content.
- Developed an omnichannel presence while maintaining a consistent brand image across social media platforms.
- Develop original content through social listening and independent sources.
- Strengthened content through proofreading and editing.
E-commerce Stylist Intern
The Buckle, Inc
05.2019 - 08.2019
- Assisted in the content creation process for online website assets.
- Styled all photoshoots and models and helped the production team plan and execute visual campaigns.
- Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
- Contributed to mock-ups, email campaigns and social media content.
Education
Bachelor of Science - Strategic Communication
Northern Arizona University
Flagstaff, AZ05.2019
Skills
- Content strategy development
- Data-driven decision making
- Multimedia content creation
- Copywriting expertise
- Brand voice consistency
- Editorial planning
- Competitor content analysis
- Creative storytelling techniques
- Video production
- Social media content campaigns
- Graphic design
- Social media expert
Timeline
Senior Social Media and Content Specialist
Pinnacle Fertility
07.2023 - Current
Content Manager/Marketing Coordinator
New Hope Fertility
07.2021 - Current
Freelance Social Media Manager
MASH, Maricopa Animal Safe Haven
04.2020 - 06.2020
Content Specialist
Prisma Graphic
10.2019 - 06.2020
E-commerce Stylist Intern
The Buckle, Inc
05.2019 - 08.2019
Bachelor of Science - Strategic Communication
Northern Arizona University
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