Dartanus White
Tempe,AZ
Summary
Proactive and achievement-oriented marketer bringing years of marketing and leadership experience with special emphasis helping clientele. Effectively increases media reach and client digital profile to catapult company forward with sustained growth. Articulate communicator, natural leader and organized manager. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
12
12
years of professional experience
Work History
Freelance
Multiple
08.2023 - Current
- Managed multiple social media platforms, boosting brand visibility and audience engagement.
- Conducted keyword research to identify high-traffic search terms for PPC advertising campaigns.
- Collaborated with cross-functional teams to develop integrated marketing campaigns for product launches and promotions.
- Analyzed campaign performance data to identify areas of improvement and optimize future efforts accordingly.
- Designed visually appealing graphics for use in digital marketing materials, enhancing brand consistency across channels.
- Utilized A/B testing methods to determine the most effective versions of ads, emails, and landing pages for optimal results.
- Organized webinars or online events to generate leads, educate potential customers about company offerings, and establish thought leadership within the industry.
- Executed influencer marketing strategies by identifying key industry influencers, building relationships with them, and coordinating sponsored content opportunities that aligned with brand objectives.
- Increased lead quality by developing targeted buyer personas based on consumer demographics, behaviors, interests, needs analysis.
- Managed relationships with external marketing vendors such as graphic designers or web developers to ensure timely delivery of high-quality work.
- Stayed current on industry trends and best practices through research, networking events, and professional development opportunities to maintain a competitive edge in digital marketing strategies.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Implemented effective email marketing campaigns for higher open and click-through rates, resulting in increased customer engagement.
- Proven expertise as a project coordinator for cross-departmental projects. Additionally, Experience in outsourcing and leveraging virtual assistance through platforms like Fiverr and Upwork, adept at managing tasks efficiently.
Senior Digital Marketing Specialist
New Times
07.2022 - Current
- Strengthened marketing programs to capture new business and take advantage of changing trends in client markets.
- Identified appropriate marketing channels and target customers
- Analyzed data from previous and current marketing campaigns to improve future results.
- Maintained high level of understanding of industry standards and trends.
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
- Collaborated with external creative agencies to produce and distribute marketing materials.
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- Managed digital projects end-to-end, from initial conceptualizing through final implementation and live monitoring.
- Conducted continuous evaluations of market trends to stay current on consumer and competitor changes.
- Leveraged tracking data to segment target audiences, trigger campaigns and personalize content.
- Masterminded highly successful digital strategies for various platforms to attract customer engagement.
- Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.
Marketing Strategist
TTEC - Assigned To Google
02.2020 - 07.2022
- Built & Optimized successful digital marketing campaigns for various industries across North America.
- Continually maintained and improved company's reputation and positive image in markets served.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Built and strengthened strategic relationships with vendors, advertising agencies and leading partners.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
- Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
- Developed insights on marketing campaigns to assess performance against goals.
- Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
- Met deadlines, exceeding expectations and effectively rolling out various campaign types
Logistics Coordinator
TQL
06.2019 - 01.2020
- Tracked orders and notified customers of status or potential delays.
- Coordinated shipping requests for expedited delivery and documented accurately to achieve correct billing.
- Planned and supervised shipments from production to end-user and scheduled daily and weekly routes.
- Generated documentation and information required for customer shipments.
- Processed and entered customer orders into database and provided proactive customer service for accounts.
- Handled high-volume paperwork and collaborated with administrators to resolve invoicing and shipping problems.
- Managed system support functions to set priorities and service levels expectations.
Crew Chief Staff Sergeant (SSgt)
Air Force
08.2012 - 12.2018
- Trained all team members on key roles to maintain flexibility.
- Supervised crew in daily inspections, troubleshooting and preventive maintenance on KC-135 aircraft.
- Managed team according to company standards and compliance requirements.
- Maintained safety by implementing effective procedures regarding hazardous actions, materials and items.
- Planned daily activities to accomplish team objectives while adhering to high quality standards.
- Maintained inventory systems and aircraft data systems and documented aircraft maintenance and services in electronic systems.
- Performed end-of-runway postflight, preflight and thru-flight special inspections and phase inspections.
Education
Bachelor Of Business Administration - Management Information Systems
MacMurray College
Jacksonville, IL05.2015
Skills
- Brand Development
- Business Needs Analysis
- Marketing Plan Development
- Staff Monitoring
- Google AdWords
- Facebook / Meta ads Manager
- Snapchat Ads
- TikTok Ads
- LinkedIn Ads
- Marketing and Advertising
- Social Media Campaigns
- Salesforce CRM Software
- Marketing Strategy Development
- Research and Development
- Cross-departmental Alignment
- Campaign Performance Tracking
Timeline
Freelance
Multiple
08.2023 - Current
Senior Digital Marketing Specialist
New Times
07.2022 - Current
Marketing Strategist
TTEC - Assigned To Google
02.2020 - 07.2022
Logistics Coordinator
TQL
06.2019 - 01.2020
Crew Chief Staff Sergeant (SSgt)
Air Force
08.2012 - 12.2018
Bachelor Of Business Administration - Management Information Systems
MacMurray College
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