David Bethune
Phoenix
Summary
Results-driven Sales and Operations Leader with 15+ years of experience driving revenue growth, building high-performing sales teams, and exceeding aggressive sales targets across fitness, B2B, and direct sales environments. Proven closer with deep expertise in lead generation, outbound sales, relationship management, and team development. Known for integrity-based leadership, disciplined execution, and consistent performance in high-volume, quota-driven settings.
Overview
18
18
years of professional experience
1
1
Certification
Work History
General Manager
LA Fitness
05.2023 - Current
- Lead all sales, personal training, and operational performance for a high-volume fitness club
- Manage and respond to 160+ inbound and outbound calls daily, consistently exceeding sales and membership targets
- Recruit, train, and coach new hires on sales process, closing techniques, and customer engagement
- Drive a performance-based culture focused on accountability, conversion rates, and customer retention
- Oversee scheduling, payroll, reporting, and KPI tracking
- Key Impact:
- Consistently exceeded monthly sales goals
- Improved team productivity through structured training and coaching
General Manager
Muv Fitness
02.2016 - 04.2023
- Directed club-wide sales operations, including B2B outreach, local marketing campaigns, and referral programs
- Recruited, trained, and developed sales and service teams to exceed revenue goals
- Managed vendor relationships, community partnerships, and outside marketing initiatives
- Owned P&L responsibility, employee performance, and customer satisfaction metrics
- Key Impact:
- Built and sustained a profitable, high-performing sales operation over 7+ years
- Developed multiple team members into leadership roles
Sales Manager / Distributor Trainee
All In Distributing (Kirby Company)
10.2007 - 02.2016
- Managed and trained a direct sales team of up to 10 representatives
- Drove monthly gross sales exceeding $80,000 during peak performance periods
- Promoted to Distributor Trainee based on leadership, results, and operational performance
- Conducted classroom and field training on prospecting, canvassing, product demonstrations, and closing strategies
- Identified target markets, optimized routes, and coached reps on time and territory management
- Key Impact:
- Consistently exceeded team revenue targets
- Developed high-conversion sales representatives in a commission-driven environment
Education
High School Diploma - undefined
Skills
- Revenue Growth & Quota Achievement
- Sales Management & Team Leadership
- Lead Generation & Cold Outreach
- B2B & Direct Sales
- Inside & Outside Sales
- Closing & Negotiation
- CRM & Salesforce
- Pipeline Management
- Recruiting & Sales Training
- Customer Relationship Management
- Marketing Campaign Execution
- Salesforce & CRM Platforms
- Microsoft Office & Google Workspace
- Windows & Android Operating Systems
- Slack
- Sales & Marketing Software
Certification
- Certified Personal Trainer – NFPT
- Certified Personal Trainer – AFSA
- CPR & First Aid Certified
- Driver’s License
Timeline
General Manager
LA Fitness
05.2023 - Current
General Manager
Muv Fitness
02.2016 - 04.2023
Sales Manager / Distributor Trainee
All In Distributing (Kirby Company)
10.2007 - 02.2016