David Bettes
Peoria,AZ
Summary
Forward-thinking leader with over 20 years of experience overseeing transformational business development and sales planning on behalf of diverse organizations. Adept at lead generation and development, revenue generation, account management, sales pipeline development, and negotiation. Collaborative and engaging, with a proven track record of developing unique solutions for diverse clientele and professionals over multiple and various industries, maximizing individuals’ retention and satisfaction with organizations and related services.
Overview
27
27
years of professional experience
1
1
Certification
Work History
Owner/Manager
Positive Impact Enterprises, LLC; Positive Impact Holdings, LLC
Peoria, AZ
09.2018 - 01.2026
- REVENUE & BUSINESS GROWTH
- Acquired struggling fitness business with 125 members and scaled to 330+ members (164% growth), more than 2x the industry average of 150 members per affiliate
- Achieved 300% ROI, selling business for 3x purchase price through strategic expansion and brand development
- Diversified revenue streams by launching 4 new service lines: supervised childcare, personal training, teen programs, and foundations coaching
- Implemented family-focused pricing model that increased household penetration, converting single memberships into multi-member family accounts
- OPERATIONAL EXPANSION & INFRASTRUCTURE
- Tripled facility square footage through strategic real estate acquisition and build-out, enhancing competitive positioning in high-growth market
- Upgraded facility with premium amenities (showers, locker rooms, childcare center) to elevate member experience and justify premium pricing
- Built and launched supervised childcare service from concept to execution, creating new revenue stream while solving critical pain point for family demographics
- Hired, trained, and supervised a team of 24 employees, fostering a positive work environment and improving collaboration and team productivity
- Managed day-to-day operations, including budgeting, inventory management, and scheduling, ensuring efficiency and profitability
- BRAND DEVELOPMENT & MARKET POSITIONING
- Selected as 1 of only 3 gyms worldwide (out of 10,000+ CrossFit affiliates) to host the internationally televised 2025 CrossFit Open 25.2 announcement
- Established national and international brand recognition, attracting visitors from around the world and positioning gym as destination facility
- Maintained 5-star review rating across platforms through exceptional customer experience and community engagement
- Developed comprehensive social media and digital marketing strategy that drove awareness, engagement, and lead generation
Vice President
Powers-Leavitt Insurance
Buckeye, AZ
08.2014 - 01.2022
- Closed deals and onboarded 50 new clients into the institution’s existing book-of-business through consultative selling and proactive communication, increasing revenue by $3MM
- Successfully closed 80% of new business opportunities proposed during year one of employment through a comprehensive understanding of institutional products and services
- Prospected and developed a new book-of-business from the ground up, ascertaining over $60K in revenue in 12 months and liaising with 15 nonprofits, 25 contractors, and 4 law firms
- Sustain a 90%-95% retention and renewal rating throughout organic and assigned customers, developing and distributing individualized, proactive solutions for clients’ needs
- Led a 10 person team of Account Executives and senior staff members, coordinating all strategic planning and professional feedback to enhance team engagement and performance
- Design and lead all strategic planning, prospecting, and contract acquisition, serving as a trusted senior leader and advisor for middle-market as well as large businesses
Regional Vice President/Area Branch Manager
K2M
Arizona/Southwest Region
12.2010 - 08.2014
- Increased sales from $0 to $1.3M during year one, performing comprehensive industry/market analysis, prospecting, lead generation, and follow-up communication to generate profitable relationships
- Recognized for ascertaining the highest percentage over goal across all 20 United States branches through effective solution delivery and client service delivery
- Enhanced the organization’s ranking as a top three spine company utilized within large hospital systems, continuously positioning the organization as an industry leader and premier service provider
- Facilitated the largest dollar increase within all United States branches in addition to supporting the inaugural professional pilot of the area’s new branch model, hiring 5 new spine area professionals
- Supervised 8 agent principles, 12 consultants, and two representatives, communicating strategic planning and executive functions to maximize sales, new client acquisition, and client retention
Senior Territory Manager
Medtronic Spine & Biologics
Arizona
10.1998 - 12.2010
- Transformed business revenue from $150K to $4M through proactive relationship development, proactive service delivery, and consultative selling
- Created marketing collateral that engaged with target/ideal audiences and provided new referrals for new surgeons
- Spearheaded the brokerage and sale of three navigation units to the Mayo Clinic, Banner Boswell, and Banner Thunderbird through proactive communication and product knowledge
- Designed the nursing and scrub technician in-service presentations for operating room personnel to address and resolve gaps in knowledge and equipment accessibility
- Recognized each year as a top performer and leader across 600 professionals, consistently exceeding sales and revenue goals
Education
Bachelor of Arts - Political Science and English
University of New Mexico
Albuquerque, New MexicoSkills
- Client Relationship Development, Contract & Account Management, Data Analysis, Conflict Management, Sales Pipeline Management & Development, Business Development, Risk Management, Lead Generation
Certification
CIC Certification, National Alliance for Insurance Education & Research
Community Engagement
Board Member, Positive Coaching Alliance, Heart for the City, New Pathways for Youth
Timeline
Owner/Manager
Positive Impact Enterprises, LLC; Positive Impact Holdings, LLC
09.2018 - 01.2026
Vice President
Powers-Leavitt Insurance
08.2014 - 01.2022
Regional Vice President/Area Branch Manager
K2M
12.2010 - 08.2014
Senior Territory Manager
Medtronic Spine & Biologics
10.1998 - 12.2010
Bachelor of Arts - Political Science and English
University of New Mexico